{"id":10051,"date":"2026-11-05T21:54:39","date_gmt":"2026-11-05T21:54:39","guid":{"rendered":"https:\/\/silvybrand.com\/?p=10051"},"modified":"2026-11-05T21:54:39","modified_gmt":"2026-11-05T21:54:39","slug":"ads-in-chatbots-have-arrived-heres-whats-working-and-whats-not","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=10051","title":{"rendered":"Ads in Chatbots Have Arrived. Here\u2019s What\u2019s Working\u2014and What\u2019s Not"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Anthropic is holding firm on the pledge made in its Super Bowl commercial this year to keep Claude ad-free. <a href=\"https:\/\/www.wired.com\/story\/anthropic-ipo-filings-reveal-finances-risks-strategy\/\" class=\"text link\">The company\u2019s recent IPO filing<\/a> didn\u2019t even mention the possibility of selling ads to make money from the AI chatbot. It\u2019s easy to maintain the high ground with about $112 billion in investor cash.<\/p>\n<p class=\"paywall\">The chatbot industry, though, may find selling ads necessary to defray <a href=\"https:\/\/www.wired.com\/story\/claude-tokens-compute-cost-code-8x8\/\" class=\"text link\">the high costs of generating AI responses<\/a>. OpenAI is all in, with over 100,000 customers <a data-offer-url=\"https:\/\/openai.com\/index\/chatgpt-ads-expands-26-new-countries\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/openai.com\/index\/chatgpt-ads-expands-26-new-countries\/&quot;}\" href=\"https:\/\/openai.com\/index\/chatgpt-ads-expands-26-new-countries\/\" rel=\"nofollow noopener\" target=\"_blank\">advertising in ChatGPT<\/a> since <a href=\"https:\/\/www.wired.com\/story\/i-asked-chatgpt-500-questions-here-are-the-ads-i-saw-most-often\/\" class=\"text link\">ads debuted there<\/a> in February. Last week, Google expanded ads in its search chatbot AI Mode to 10 more countries beyond the US and declared that users \u201cfind them highly relevant.\u201d Advertisers are far from satisfied with the experience, but they expect it to improve.<\/p>\n<p class=\"paywall\">Ads stand to be particularly vital for the long-term viability of niche chatbot platforms, which can\u2019t rely on the same degree of venture capital largesse as the top AI labs or the massive revenues of tech giants. I recently spoke with Koah Labs, one of a number of new ad technology companies focused on <a href=\"https:\/\/www.wired.com\/story\/as-google-ai-overview-targets-advertisers-it-could-learn-a-lot-from-bing\/\" class=\"text link\">AI experiences<\/a>. The San Francisco startup markets itself as bringing ads to over 200 apps, such as DeepAI, which offers tools for creative queries, and Liner, which focuses on providing citations in AI answers. It works with brands like <a href=\"https:\/\/www.wired.com\/story\/telehealth-giant-hims-testosterone-therapy\/\" class=\"text link\">telehealth giant Hims<\/a> and flower delivery service UrbanStems.<\/p>\n<p class=\"paywall\">Koah has attracted just a tenth of the advertisers OpenAI has, but CEO Nic Baird still believes he\u2019s getting a good sense of what\u2019s working and what\u2019s fuzzy as chatbots take over from traditional search engines\u2014and what their rise will mean for your AI experiences.<\/p>\n<h2 class=\"paywall\">Machine-Crafted<\/h2>\n<p class=\"paywall\"><a href=\"https:\/\/www.wired.com\/story\/google-chatgpt-ai-generated-ads\/\" class=\"text link\">Ads composed partly by AI<\/a> rather than fully by a human generate double the clicks, Baird says. It\u2019s difficult to assess exactly why, but AI-generated marketing copy likely feels more natural next to the output of an AI model.<\/p>\n<p class=\"paywall\">Because ads shown by Koah are grounded in product details and imagery supplied by the advertiser, users don\u2019t seem to be encountering AI-hallucinated, erroneous information. But some advertisers, such as drugmakers, face government requirements on what they must\u2014or cannot\u2014say in ads, Baird says. These companies default to more human control over their ads, generating weaker results, according to Baird.<\/p>\n<p class=\"paywall\">Since ads with dull messages or that feel like clutter could drive users away, the onus is on ad tech companies to find a middle ground that\u2019s engaging to users without triggering risk-averse brands. That balance might be harder to strike when a human is out of the loop.<\/p>\n<h2 class=\"paywall\">Creative Targeting<\/h2>\n<p class=\"paywall\">Google searches for \u201chelp with stress\u201d are likely to bring up ads for therapists. Chatbots can get more creative, in Baird\u2019s view. For instance, ads for spas have performed well within Koah\u2019s network when shown after users\u2019 prompts related to \u201cstress,\u201d he says.<\/p>\n<p class=\"paywall\">The key difference, according to Baird, is that Koah can select and customize the ad based on \u201cnot only the prompt, or the Google search, but also the response from the AI platform, which brings context from the rest of the conversation thus far.\u201d In addition, chatbot prompts tend to be at least double the length of Google queries, giving Koah more information to determine a relevant ad.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/ads-in-chatbots-have-arrived-heres-whats-working-and-whats-not\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthropic is holding firm on the pledge made in its Super Bowl commercial this year to keep Claude ad-free. The company\u2019s recent IPO filing didn\u2019t even mention the possibility of selling ads to make money from the AI chatbot. It\u2019s easy to maintain the high ground with about $112 billion in investor cash. The chatbot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[238,83,84,32,242,78],"class_list":["post-10051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-advertising","tag-artificial-intelligence","tag-chatbots","tag-google","tag-model-behavior","tag-openai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads in Chatbots Have Arrived. 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