{"id":10109,"date":"2026-11-06T15:40:54","date_gmt":"2026-11-06T15:40:54","guid":{"rendered":"https:\/\/silvybrand.com\/?p=10109"},"modified":"2026-11-06T15:40:54","modified_gmt":"2026-11-06T15:40:54","slug":"lutra-humans-of-authenticity-hoa-a1-transparent-digital-camera","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=10109","title":{"rendered":"This see-through camera lets photographers maintain eye contact with their subjects"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) that\u2019s launching another <a href=\"https:\/\/hoa.camera\/\">screen-free digital camera that incorporates a large open viewfinder<\/a> into its design, as <a href=\"https:\/\/petapixel.com\/2026\/11\/05\/stare-straight-into-your-subjects-soul-with-this-strange-new-camera\/\">spotted by <em>PetaPixel<\/em><\/a>. The camera is reminiscent of the <a href=\"https:\/\/www.theverge.com\/tech\/961362\/godox-c100-digital-camera-transparent-lcd-screen\">Godox C100<\/a> but the HOA A1 positions its lens and sensor close to the center of its large viewfinder window so that a photographer can maintain eye contact with their subject, or feel more in the moment while framing a shot without staring at a screen.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The HOA A1 First Edition is expected to launch on December 1st in a very limited run of just 100 units. Preorders haven\u2019t started yet, but the camera will be priced at 360,000 South Korean won, or $289 for US customers. The A1 features a 16-megapixel, 1\/2.53-inch Sony sensor paired with a 26mm f\/1.75 lens. There is a tiny LCD display on the back but it\u2019s used to display information like battery life and your remaining shots. Everything else about the camera is strictly point and shoot with a shutter button located on its top edge.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The HOA website doesn\u2019t include extensive details about the camera\u2019s capabilities, or even sample shots captured by the A1. According to the site the company is still \u201cfine-tuning the camera\u2019s color and tone in collaboration with photographers.\u201d It does confirm that instead of copying photos to a device or PC using a USB cable or by removing a memory card, the A1 connects to Wi-Fi and wirelessly makes your shots available by tapping your smartphone to the back of the camera.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">A wireless connection to the internet isn\u2019t needed to take photos, but you\u2019ll need access to Wi-Fi to view and download your shots. The A1 uses a system called <a href=\"https:\/\/hoa.camera\/tech\">ShootProof<\/a> that authenticates every image captured with an anonymous certificate recorded to a public blockchain. That feature doesn\u2019t appear optional, but there\u2019s also a signature mode you can turn on or off that lets you sign your name in an accompanying app and then have it overlaid in the corner of every photo.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/tech\/1028632\/lutra-humans-of-authenticity-hoa-a1-transparent-digital-camera\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) that\u2019s launching another screen-free digital camera that incorporates a large open viewfinder into its design, as spotted by PetaPixel. The camera is reminiscent of the Godox C100 but the HOA A1 positions its lens and sensor close to the center [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[114,57,46,34],"class_list":["post-10109","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-cameras","tag-gadgets","tag-news","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This see-through camera lets photographers maintain eye contact with their subjects - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The HOA A1 is a digital camera that incorporates a large viewfinder into its design so photographers can look at what they\u2019re framing instead of a screen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=10109\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This see-through camera lets photographers maintain eye contact with their subjects - 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