{"id":10273,"date":"2026-11-10T02:13:29","date_gmt":"2026-11-10T02:13:29","guid":{"rendered":"https:\/\/silvybrand.com\/?p=10273"},"modified":"2026-11-10T02:13:29","modified_gmt":"2026-11-10T02:13:29","slug":"paramount-skydance-david-ellison-ai","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=10273","title":{"rendered":"David Ellison says AI could be the \u2018biggest creative unlock in modern history\u2019"},"content":{"rendered":"


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During Paramount Skydance\u2019s latest earnings call<\/a>, CEO David Ellison said \u201cit\u2019s hard to imagine\u201d AI won\u2019t have a bigger impact on the film industry than CGI. In response to a question about the company\u2019s outlook for AI, Ellison said:<\/p>\n<\/div>\n

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\u201cI think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history. The last time we saw anything close to this was really the, you know, advent of CGI and digital composites in the early 90s. That technology gave birth to amazing stories like Jurassic Park<\/em> and Terminator 2<\/em>, and it\u2019s hard to imagine that AI is not going to have a more significant impact than that. And I personally believe that\u2019s going to be an incredible unlock on creativity.\u201d<\/p>\n<\/blockquote>\n<\/div>\n

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Ellison gave Terminator<\/em> as an example, describing how it cost $4 million to make, but \u201cif you wanted to make that picture today, shot for shot, it\u2019s $60 to 70 million.\u201d He went on to suggest AI might be able to help with that: \u201cWe think these tools will help unlock more original storytelling by being able to make the budgets more digestible to be able to take that amount of risk.\u201d<\/p>\n<\/div>\n

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Ellison said AI will \u201csignificantly\u201d reshape Paramount Skydance\u2019s business, saying the company has been developing its own AI tools. As a result of those tools, Ellison claims, \u201ccontent will be easier to produce, projects across the organization will speed up, and how we work will transform.\u201d He emphasized that \u201call of this makes the value of premium IP and live events more valuable, not less.\u201d<\/p>\n<\/div>\n

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Ellison also noted that \u201cin a world of AI slop, we think there will always be a premium for truly hand-crafted storytelling.\u201d He added, \u201cWe also continue to believe that artificial intelligence is a tool for artists and will never be a replacement for them.\u201d<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

During Paramount Skydance\u2019s latest earnings call, CEO David Ellison said \u201cit\u2019s hard to imagine\u201d AI won\u2019t have a bigger impact on the film industry than CGI. In response to a question about the company\u2019s outlook for AI, Ellison said: \u201cI think when you zoom out and look at production, AI really has the potential to […]<\/p>\n","protected":false},"author":1,"featured_media":10274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,135,64,65,46],"class_list":["post-10273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-business","tag-entertainment","tag-film","tag-news"],"yoast_head":"\nDavid Ellison says AI could be the \u2018biggest creative unlock in modern history\u2019 - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Paramount Skydance CEO David Ellison said in an earnings call that AI will \u201dsignificantly\u201d reshape its business, and compared its impact on film to CGI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=10273\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Ellison says AI could be the \u2018biggest creative unlock in modern history\u2019 - 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