{"id":10296,"date":"2026-11-10T12:59:30","date_gmt":"2026-11-10T12:59:30","guid":{"rendered":"https:\/\/silvybrand.com\/?p=10296"},"modified":"2026-11-10T12:59:30","modified_gmt":"2026-11-10T12:59:30","slug":"the-grindr-1-percent-is-getting-its-own-gated-community","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=10296","title":{"rendered":"The Grindr 1 Percent Is Getting Its Own Gated Community"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"body lead-in-text\">In a reddit<\/span> AMA on Friday, in between jokes about gay bears and JD Vance\u2019s potential username being CushionCasanova, Grindr CEO George Arison answered a question about the economy. He didn\u2019t hold back.<\/p>\n<p class=\"paywall\">\u201cInflation is terrible, and there\u2019s a massive affordability crisis in this country that our government has ignored since at least 2020,\u201d <a data-offer-url=\"https:\/\/www.reddit.com\/r\/wallstreetbets\/comments\/1xpgjl2\/im_george_arison_ceo_of_grindr_grnd_we_reported\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/wallstreetbets\/comments\/1xpgjl2\/im_george_arison_ceo_of_grindr_grnd_we_reported\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/wallstreetbets\/comments\/1xpgjl2\/im_george_arison_ceo_of_grindr_grnd_we_reported\/\" rel=\"nofollow noopener\" target=\"_blank\">he wrote<\/a> in the r\/wallstreetbets subreddit, where, following the release of the company\u2019s <a data-offer-url=\"https:\/\/s203.q4cdn.com\/415221501\/files\/content_files\/SHL-2026_q3_vfinal-_1_.pdf\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/s203.q4cdn.com\/415221501\/files\/content_files\/SHL-2026_q3_vfinal-_1_.pdf&quot;}\" href=\"https:\/\/s203.q4cdn.com\/415221501\/files\/content_files\/SHL-2026_q3_vfinal-_1_.pdf\" rel=\"nofollow noopener\" target=\"_blank\">quarterly earnings report<\/a>, he took questions from users.<\/p>\n<p class=\"paywall\">It was a startling admission from the man whose company is about to release a subscription offering intended to price out most Grindr users. On November 17, Edge, a \u201cpremium tier\u201d with some AI-powered features costing $120 a month, will be available to members worldwide, according to the report. Early access opened today.<\/p>\n<p class=\"paywall\">The document suggests that Edge will help users find connections \u201cwith less effort\u201d and will include a personalized recommendation feature, Insights, to \u201cunderstand compatibility and the likelihood of a reply,\u201d as well as Reconnect, which \u201cbrings past connections back into view.\u201d The app will have an entirely new design, interface, and icon intended to create a vastly different experience for users willing to foot the high price tag.<\/p>\n<p class=\"paywall\">But even if you can afford it, you may not get in. As with Raya, an invite-only app where some people have been on the <a href=\"https:\/\/www.wired.com\/story\/raya-waitlist-years\/\" class=\"text link\">wait list for as long as seven years<\/a>, the company is planning to turn Edge into a digital gated community of sorts: Sign-ups will be limited to 1 percent of global monthly users.<\/p>\n<p class=\"paywall\">The goal is to \u201cdeliberately [manage] the growth of the Edge community to preserve exclusivity\u201d for \u201ca select community\u201d who can pay \u201cmeaningfully more,\u201d the report noted. According to figures from the company, only 1.4 million of its current 16 million users pay to use Grindr.<\/p>\n<p class=\"paywall\">Edge\u2019s official rollout comes <a data-offer-url=\"https:\/\/www.grindr.com\/blog\/testing-edge-our-first-full-powered-gai-tm-subscription\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.grindr.com\/blog\/testing-edge-our-first-full-powered-gai-tm-subscription&quot;}\" href=\"https:\/\/www.grindr.com\/blog\/testing-edge-our-first-full-powered-gai-tm-subscription\" rel=\"nofollow noopener\" target=\"_blank\">following pilot programs<\/a> in Australia, New Zealand, Canada, and the US, and a year\u2019s worth of speculation about how much it would cost and what exactly would separate it from other apps that provide comparable features at a lower price.<\/p>\n<p class=\"paywall\">\u201cThese VIP tiers make me think of [it as a] digital version of expensive hustler bars,\u201d one user <a data-offer-url=\"https:\/\/www.instagram.com\/reel\/Dffu2lySgqN\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/reel\/Dffu2lySgqN\/&quot;}\" href=\"https:\/\/www.instagram.com\/reel\/Dffu2lySgqN\/\" rel=\"nofollow noopener\" target=\"_blank\">said on Instagram<\/a>. \u201cThe men who will pay hundreds for access are rarely the hot men you would log on for.\u201d<\/p>\n<p class=\"paywall\">Grindr is the world\u2019s largest dating app for gay, bi, and trans people, but it has consistently struggled with user concerns of <a href=\"https:\/\/www.wired.com\/story\/how-pentagon-learned-targeted-ads-to-find-targets-and-vladimir-putin\/\" class=\"text link\">data privacy<\/a> and user safety. And as it unveils its latest upsell, many members say the app\u2019s fundamental infrastructure remains broken.<\/p>\n<p class=\"paywall\">\u201cGrindr is a top-tier example of enshitification and predatory monetization,\u201d one person wrote in the <a data-offer-url=\"https:\/\/www.reddit.com\/r\/wallstreetbets\/comments\/1xpgjl2\/im_george_arison_ceo_of_grindr_grnd_we_reported\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/wallstreetbets\/comments\/1xpgjl2\/im_george_arison_ceo_of_grindr_grnd_we_reported\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/wallstreetbets\/comments\/1xpgjl2\/im_george_arison_ceo_of_grindr_grnd_we_reported\/\" rel=\"nofollow noopener\" target=\"_blank\">reddit AMA<\/a> from last week. \u201cYou need to stop with the intrusive ads and start getting in touch with reality,\u201d posted another.<\/p>\n<p class=\"paywall\">In September, the company agreed to a <a data-offer-url=\"https:\/\/www.theguardian.com\/business\/2026\/sep\/07\/grindr-settle-uk-lawsuit-dating-app-ad\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.theguardian.com\/business\/2026\/sep\/07\/grindr-settle-uk-lawsuit-dating-app-ad&quot;}\" href=\"https:\/\/www.theguardian.com\/business\/2026\/sep\/07\/grindr-settle-uk-lawsuit-dating-app-ad\" rel=\"nofollow noopener\" target=\"_blank\">$35 million class action settlement<\/a> over allegedly sharing users\u2019 HIV status and testing information with third-party vendors; the details of the settlement included no admission of liability on Grindr\u2019s behalf. That same month, Grindr acquired the telehealth company Freddie, which helps people get access to the HIV-prevention medication PrEP. The purchase builds on Arison\u2019s investment into health care and turning the app into a social network. Currently, Grindr sells erectile dysfunction pills and GLP-1 weight-loss medication through its Woodwork program.<\/p>\n<p class=\"paywall\">Critics will likely argue that pivoting to luxury dating in an economy where more and more people are struggling isn\u2019t great optics, but Arison is betting that improved features and a \u201cdeliberately limited membership\u201d will create opportunity for \u201csubstantially higher pricing over time,\u201d the report noted.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/the-grindr-1-percent-is-getting-its-own-gated-community\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a reddit AMA on Friday, in between jokes about gay bears and JD Vance\u2019s potential username being CushionCasanova, Grindr CEO George Arison answered a question about the economy. He didn\u2019t hold back. \u201cInflation is terrible, and there\u2019s a massive affordability crisis in this country that our government has ignored since at least 2020,\u201d he [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[86,628,353,760,629,1637,443],"class_list":["post-10296","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apps","tag-dating","tag-dating-apps","tag-lgbtq","tag-online-dating","tag-sex-and-love","tag-subscriptions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Grindr 1 Percent Is Getting Its Own Gated Community - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The gay hookup app\u2019s premium tier Edge rolls out this month. 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