{"id":10397,"date":"2026-11-12T01:44:28","date_gmt":"2026-11-12T01:44:28","guid":{"rendered":"https:\/\/silvybrand.com\/?p=10397"},"modified":"2026-11-12T01:44:28","modified_gmt":"2026-11-12T01:44:28","slug":"duolingo-strava-and-ticketmaster-are-all-caught-up-in-eus-new-digital-fairness-rules","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=10397","title":{"rendered":"Duolingo, Strava, and Ticketmaster Are All Caught Up in EU\u2019s New Digital Fairness Rules"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"body lead-in-text\">The European Commission<\/span> announced a sweeping set of updates to consumer law on Wednesday to protect European Union citizens from \u201charmful digital practices\u201d\u2014whether while online shopping, browsing <a href=\"https:\/\/www.wired.com\/category\/business\/social-media\/\" class=\"text link\">social media<\/a>, or doing their <a href=\"https:\/\/www.wired.com\/story\/the-big-interview-podcast-luis-von-ahn-duolingo\/\" class=\"text link\">Duolingo<\/a> lesson.<\/p>\n<p class=\"paywall\">Within the package, the Commission unveiled its Digital Fairness Act to address harmful practices online. Proposed rules include banning <a href=\"https:\/\/www.wired.com\/story\/how-to-spot-avoid-dark-patterns\/\" class=\"text link\">dark patterns<\/a>\u2014practices that manipulate consumers into making decisions they would not otherwise make, such as falsely claiming a product is running low. They will also curb dynamic pricing by ticket retailers, like <a href=\"https:\/\/www.wired.com\/story\/epam-snowflake-ticketmaster-breach-shinyhunters\/\" class=\"text link\">Ticketmaster<\/a>; force influencers to disclose when they are being paid to promote a product; outrule personalized advertising and pricing targeting minors or taking advantage of sensitive data; make digital subscriptions easier to cancel; and give consumers a right to interact with human customer service.<\/p>\n<p class=\"paywall\">The package \u201crepresents the most significant reform of <a href=\"https:\/\/www.wired.com\/story\/the-eu-is-going-through-a-trump-fueled-breakup-with-big-tech\/\" class=\"text link\">EU consumer protection<\/a> rules in more than 20 years\u201d according to Michael McGrath, the EC Consumer Protection Commissioner, noting that existing consumer rules were developed before ecommerce, the attention economy, and use of personal data for marketing took off. \u201cThe digital fairness act will make sure the digital economy works for consumers and not against them,\u201d he said at a press conference.<\/p>\n<p class=\"paywall\">The bill will also enable all consumers to turn off addictive design features on digital services, such as autoplay of videos and streaks\u2014including on apps like Strava and Duolingo.<\/p>\n<p class=\"paywall\">Some of these patterns the EU has already restricted for children through its <a href=\"https:\/\/www.wired.com\/story\/the-eu-wants-to-break-up-kids-and-their-chatbots\/\" class=\"text link\">Kids Act<\/a>, which in addition to banning under-13s from accessing <a href=\"https:\/\/www.wired.com\/story\/the-eu-bans-social-media-for-under-13s\/\" class=\"text link\">social media<\/a> and chatbots, targets addictive designs in those services. Some European rights groups have called for those protections to be extended to all consumers and, teasing the Digital Fairness Act in September\u2019s State of the Union address, President Ursula von der Leyen said: \u201cBut it is not only minors who are at risk. Addictive design, for example, is harming everyone. That is why we need a wider framework.\u201d<\/p>\n<p class=\"paywall\">Some of the risks are also already regulated by the EU Digital Services Act. On Friday, the European Commission said ByteDance\u2019s <a href=\"https:\/\/www.wired.com\/tag\/tiktok\/\" class=\"text link\">TikTok<\/a> had breached those rules with the \u201crabbit hole effect\u201d of its \u201cFor You\u201d feed algorithm which personalizes content recommended to users. The tech regulator had previously found TikTok\u2019s \u201caddictive design\u201d broke the rules by including features such as infinite scroll, autoplay, and push notifications, in addition to the algorithm. In July, it found <a href=\"https:\/\/www.wired.com\/tag\/meta\/\" class=\"text link\">Meta<\/a> to be in breach of the act due to similar features on <a href=\"https:\/\/www.wired.com\/tag\/instagram\/\" class=\"text link\">Instagram<\/a> and <a href=\"https:\/\/www.wired.com\/tag\/facebook\/\" class=\"text link\">Facebook<\/a>. If confirmed, both companies may now face fines of up to 6 percent of worldwide annual turnover.<\/p>\n<p class=\"paywall\">The new regulation is designed to fill the gaps between this, the Digital Markets Act, and August\u2019s <a href=\"https:\/\/www.wired.com\/story\/europeans-are-about-to-find-out-how-entrenched-ai-is-in-their-daily-lives\/\" class=\"text link\">AI Act<\/a>, says executive vice president Henna Virkkunen, \u201cnot duplicate this.\u201d The package should simplify consumer protection rules across the bloc\u2019s 27 members and be a \u201cstrong safety net in the digital world,\u201d she adds.<\/p>\n<p class=\"paywall\">The Commission aims to accelerate cross-border cooperation through strengthened enforcement rules. These would also give the regulator direct powers to investigate large-scale impact and fine firms up to 6 percent of their worldwide annual turnover. Non-EU companies would be required to appoint a local legal representative to cooperate with authorities.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/duolingo-strava-and-ticketmaster-are-all-caught-up-in-eus-new-digital-fairness-rules\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Commission announced a sweeping set of updates to consumer law on Wednesday to protect European Union citizens from \u201charmful digital practices\u201d\u2014whether while online shopping, browsing social media, or doing their Duolingo lesson. Within the package, the Commission unveiled its Digital Fairness Act to address harmful practices online. Proposed rules include banning dark patterns\u2014practices [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[391,1647,1374,1375,421,70,842,256],"class_list":["post-10397","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-algorithms","tag-dark-patterns","tag-eu","tag-european-union","tag-instagram","tag-meta","tag-tech-policy","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Duolingo, Strava, and Ticketmaster Are All Caught Up in EU\u2019s New Digital Fairness Rules - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Winning streaks can be turned off and influencers will be forced to reveal when they\u2019re being paid under the new Digital Fairness Act aimed at tackling \u201cdark patterns\u201d on platforms and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=10397\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duolingo, Strava, and Ticketmaster Are All Caught Up in EU\u2019s New Digital Fairness Rules - 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