{"id":1166,"date":"2026-05-30T08:41:58","date_gmt":"2026-05-30T08:41:58","guid":{"rendered":"https:\/\/silvybrand.com\/?p=1166"},"modified":"2026-05-30T08:41:58","modified_gmt":"2026-05-30T08:41:58","slug":"nike-recycled-world-cup-uniforms","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=1166","title":{"rendered":"Nike World Cup Uniforms Made of Recycled Textiles Won\u2019t Solve Fashion Waste"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"paywall\">The push to do so through chemical means is a response to the shortcomings of other strategies they\u2019ve tried. Traditional mechanical recycling through shredding and grinding causes fibers to <a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/00405175231210239\" target=\"_blank\" class=\"text link\">break down<\/a>. The resulting fabric must be blended with <a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.14504\/ajr.7.S1.3\" target=\"_blank\" class=\"text link\">70 to 80 percent virgin material<\/a> so that anything made with it doesn\u2019t pill and tear.<\/p>\n<p class=\"paywall\">The much more prevalent strategy involves turning discarded plastic bottles into new polyester. Patagonia <a href=\"https:\/\/www.latimes.com\/archives\/la-xpm-1993-11-26-vw-61197-story.html\" target=\"_blank\" class=\"text link\">pioneered this approach<\/a> in the early \u201990s, and by the start of this decade virtually all recycled polyester was <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/textileexchange.org\/app\/uploads\/2022\/10\/Textile-Exchange_PFMR_2022.pdf&quot;}\" href=\"https:\/\/textileexchange.org\/app\/uploads\/2022\/10\/Textile-Exchange_PFMR_2022.pdf\" rel=\"nofollow noopener\" target=\"_blank\">sourced from old bottles<\/a>. Today, however, companies have increasingly faced <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.classaction.org\/media\/commodore-v-h-and-m-hennes-and-mauritz-lp.pdf&quot;}\" href=\"https:\/\/www.classaction.org\/media\/commodore-v-h-and-m-hennes-and-mauritz-lp.pdf\" rel=\"nofollow noopener\" target=\"_blank\">lawsuits<\/a> and <a href=\"https:\/\/www.europarl.europa.eu\/doceo\/document\/A-9-2024-0056_EN.html\" target=\"_blank\" class=\"text link\">regulatory scrutiny<\/a> from those who would rather see bottles turned back into bottles.<\/p>\n<p class=\"paywall\">Chemical recycling is supposed to be the next best thing. The term refers to using solvents to dissolve fibers into their base chemical units\u2014building blocks that can be spun into new fabrics. On its face, this is a truly \u201ccircular\u201d solution, because\u00a0it doesn\u2019t depend on bottles, and proponents say it can turn your used polyester shirts or running shorts into new ones over and over again, with no loss in fabric quality.<\/p>\n<p class=\"paywall\">That\u2019s the vision now being promoted by fast-fashion brands like <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.syre.com\/news\/syre-announces-gap-inc-houdini-and-target-as-strategic-launch-partners-to-accelerate-the-great-textile-shift&quot;}\" href=\"https:\/\/www.syre.com\/news\/syre-announces-gap-inc-houdini-and-target-as-strategic-launch-partners-to-accelerate-the-great-textile-shift\" rel=\"nofollow noopener\" target=\"_blank\">Gap<\/a>, <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/hmfoundation.com\/2025\/04\/03\/how-textile-to-textile-recycling-went-from-vision-to-future-standard\/&quot;}\" href=\"https:\/\/hmfoundation.com\/2025\/04\/03\/how-textile-to-textile-recycling-went-from-vision-to-future-standard\/\" rel=\"nofollow noopener\" target=\"_blank\">H&amp;M<\/a>, and <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.levistrauss.com\/sustainability-report\/consumption\/circular-economy\/&quot;}\" href=\"https:\/\/www.levistrauss.com\/sustainability-report\/consumption\/circular-economy\/\" rel=\"nofollow noopener\" target=\"_blank\">Levi\u2019s<\/a>, many of which have signed multiyear agreements with a handful of chemical recycling startups. Last fall, Nike agreed to source \u201ccircular\u201d polyester from two of them: the Swedish firm <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.syre.com\/news\/syre-announces-partnership-with-nike-to-scale-circular-polyester&quot;}\" href=\"https:\/\/www.syre.com\/news\/syre-announces-partnership-with-nike-to-scale-circular-polyester\" rel=\"nofollow noopener\" target=\"_blank\">Syre<\/a> and <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/loopindustries.com\/loop-industries-executes-a-multi-year-offtake-agreement-with-nike-the-global-leader-in-athletic-footwear-and-apparel\/&quot;}\" href=\"https:\/\/loopindustries.com\/loop-industries-executes-a-multi-year-offtake-agreement-with-nike-the-global-leader-in-athletic-footwear-and-apparel\/\" rel=\"nofollow noopener\" target=\"_blank\">Loop Industries<\/a> in the US.<\/p>\n<p class=\"paywall\">Research does bear out some of the hype. Technically, chemical recycling can produce virgin-quality polyester, and at least one method, called methanolysis, is capable of preserving that quality through repeated rounds of recycling. But there are <a href=\"https:\/\/www.youtube.com\/watch?v=leEOxBgoj4k\" target=\"_blank\" class=\"text link\">significant constraints<\/a>.<\/p>\n<p class=\"paywall\">Diana Ferreira, a textile researcher at the University of Minho in Portugal, said textile-to-textile chemical recycling remains limited by the availability of suitable fabric to work with. \u201cIf we are dealing with clean, well-sorted, polyester-rich waste streams, chemical recycling can, in principle, produce material with properties comparable to virgin polyester,\u201d she said. \u201cHowever, if we are talking about postconsumer textile waste, the situation is much more complex.\u201d<\/p>\n<p class=\"paywall\">In other words, chemical recycling works best with industrial scraps, which are more uniform than piles of used clothes. The latter may include blends of cotton, nylon, wool, spandex, and acrylics, not to mention dyes, chemical coatings, thread, labels, and zippers. All of this stuff makes chemical recycling much less feasible\u2014at least, not without <a class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/wwd.com\/sourcing-journal\/sustainability\/textile-to-textile-recyclers-collection-sorting-goodwill-1238939213\/&quot;}\" href=\"https:\/\/wwd.com\/sourcing-journal\/sustainability\/textile-to-textile-recyclers-collection-sorting-goodwill-1238939213\/\" rel=\"nofollow noopener\" target=\"_blank\">meticulous sorting<\/a> and repeated rounds of pretreatment to chemically remove all of those contaminants.<\/p>\n<p class=\"paywall\">\u201cIf we wanted it to work, we would have to have our clothes \u2026 be 100 percent polyester, and we\u2019d need to get rid of so many toxic chemicals,\u201d Singla said.<\/p>\n<p class=\"paywall\">Beth Jensen, of the nonprofit Textile Exchange, is more sanguine. She said \u201call solutions,\u201d including chemical recycling, are needed to reduce the fashion industry\u2019s dependence on fossil fuels. But she agreed that establishing the infrastructure required for companies to accept used clothing and use technologies like methanolysis to make it into new apparel remains a ways away. Plus, it\u2019s not clear who will build it. Companies like Nike? Governments? Recyclers? Some combination of those entities working collaboratively?<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/nike-recycled-world-cup-uniforms\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The push to do so through chemical means is a response to the shortcomings of other strategies they\u2019ve tried. Traditional mechanical recycling through shredding and grinding causes fibers to break down. The resulting fabric must be blended with 70 to 80 percent virgin material so that anything made with it doesn\u2019t pill and tear. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[335,284,494,492,493,495,489,491,490],"class_list":["post-1166","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apparel","tag-fashion","tag-materials","tag-nike","tag-plastic","tag-recycling","tag-soccer","tag-sustainability","tag-world-cup-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike World Cup Uniforms Made of Recycled Textiles Won\u2019t Solve Fashion Waste - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The activewear giant has used chemical recycling to make jersey for 16 teams competing in the tournament. 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