{"id":1168,"date":"2026-05-30T09:26:25","date_gmt":"2026-05-30T09:26:25","guid":{"rendered":"https:\/\/silvybrand.com\/?p=1168"},"modified":"2026-05-30T09:26:25","modified_gmt":"2026-05-30T09:26:25","slug":"is-the-ferrari-luce-design-really-bad-we-ask-3-italian-auto-experts","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=1168","title":{"rendered":"Is the Ferrari Luce\u2019s Design Really That Bad? 3 Italian Auto Experts Weigh In"},"content":{"rendered":"


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The Ferrari Luce,<\/span> the first electric vehicle in the brand\u2019s history, has generated heated discussion<\/a> online, as comments and opinions about the design continue to bounce around the web.<\/p>\n

The Luce, an electric sedan with a $650,000 price tag that Ferrari presented<\/a> with pomp and circumstance at the Quirinale in Rome on Monday, has paid dearly for its coming out from behind the curtain. Since Monday, the automaker has been suffering an avalanche of complaints and skepticism about the Luce. It\u2019s not just the price\u2014which is high even for a Ferrari\u2014but what the car represents and how it fits into the brand\u2019s long and storied legacy. The day after the EV\u2019s debut, Ferrari<\/a> stock dipped 8 percent.<\/p>\n

Luca Cordero di Montezemolo, Ferrari\u2019s former chairman, said, \u201cWe risk the destruction of a myth.\u201d Carlo Calenda, an Italian senator and the country\u2019s former economic minister, called the release an \u201caesthetic and technological insult,\u201d and took the opportunity to attack John Elkann\u2014the leader of the Agnelli family, which owns a controlling stake in Ferrari\u2014and his management of the family’s assets. Closing the circle was Matteo Salvini, who as Italy\u2019s minister of transport felt compelled to intervene. His negative assessment, accompanied by an invocation of Enzo Ferrari, demonstrates that anything can be said about the Luce.<\/p>\n

Beyond anything one might think, the Luce is a radically different car from its predecessors. It weighs roughly a ton more than a hybrid, uses four electric motors (one per wheel), and is built to seat five people. Its ability to sprint from zero to 100 kilometers per hour in 2.5 seconds is impressive; the instantaneous acceleration even required Ferrari to consult with NASA in order to keep the sensations of such an acceleration from being physically unpleasant. The \u201cengine note\u201d inside the car uses electronically treated mechanical sounds.<\/p>\n