{"id":1240,"date":"2026-05-31T22:13:52","date_gmt":"2026-05-31T22:13:52","guid":{"rendered":"https:\/\/silvybrand.com\/?p=1240"},"modified":"2026-05-31T22:13:52","modified_gmt":"2026-05-31T22:13:52","slug":"apples-strategy-smart-glasses-smart-watches","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=1240","title":{"rendered":"Apple\u2019s strategy for smart glasses is the same as smart watches"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple isn\u2019t just looking to take on Meta in the smart glasses market; it\u2019s looking to upend eyewear as a whole, according to <em>Bloomberg\u2019s<\/em> Mark Gurman. When the Apple Watch launched, it wasn\u2019t simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and Seiko in its crosshairs. Similarly, Apple\u2019s smart glasses will be positioned not just against Meta and Samsung, but against Oakley, Ray-Ban, and Warby Parker in the $200-$500 range.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple Watch generates an estimated $17 billion annually, but eyewear is a potentially even bigger prize. Where the watch market is worth an estimated <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/watch-market\">$132 billion<\/a>, according to Mordor Intelligence, eyewear is estimated to generate between <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/eyewear-market\">$180<\/a> and <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/eyewear-industry\">$200 billion<\/a> annually.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Notably, though, Apple doesn\u2019t plan to play at the highest ends of the market, leaving companies like Cartier and Matsudato to cater to luxury customers. The company tried to compete in the luxury watch market with the $10,000 gold Apple Watch, but it never made much of an impact. So this time around it seems Apple will focus on mainstream consumers.<\/p>\n<\/div>\n<div>\n<blockquote class=\"duet--article--blockquote _1lkuyz80 _19wv7tc9\">\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">The company believes its strong brand, industrial design and iPhone integration will lead people seeking new regular glasses to spring for an Apple pair instead. Apple\u2019s existing ecosystem of over 2 billion active devices, its global retail footprint and the promise of artificial intelligence features that could help people interact with the world around them will help as well.<\/p>\n<\/blockquote>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/tech\/940572\/apples-strategy-smart-glasses-smart-watches\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple isn\u2019t just looking to take on Meta in the smart glasses market; it\u2019s looking to upend eyewear as a whole, according to Bloomberg\u2019s Mark Gurman. When the Apple Watch launched, it wasn\u2019t simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and Seiko in its crosshairs. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[345,516,46,34],"class_list":["post-1240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apple","tag-apple-rumors","tag-news","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple\u2019s strategy for smart glasses is the same as smart watches - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Apple isn\u2019t just taking on Meta with its smart glasses, it\u2019s going after Ray-Ban and Warby Parker too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=1240\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple\u2019s strategy for smart glasses is the same as smart watches - 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