{"id":1381,"date":"2026-06-03T09:57:55","date_gmt":"2026-06-03T09:57:55","guid":{"rendered":"https:\/\/silvybrand.com\/?p=1381"},"modified":"2026-06-03T09:57:55","modified_gmt":"2026-06-03T09:57:55","slug":"google-search-ai-overviews-uk-cma-publisher-opt-out","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=1381","title":{"rendered":"Google must let publishers opt out of AI Search features, rules UK"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Online publishers are getting more control over whether their websites appear in Google\u2019s AI Search features, thanks to a UK regulatory ruling. The <a href=\"https:\/\/www.gov.uk\/government\/news\/cma-secures-fairer-deal-for-publishers-and-improves-google-search-services-in-uk\">new conduct rule<\/a> imposed by the Competition and Markets Authority (CMA) requires Google to let website owners keep their content out of features like AI Overviews and prevent it from being used for the \u201cfine-tuning\u201d of Google\u2019s AI models.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cIn a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews,\u201d the CMA announced. \u201cThis will put publishers, like news organizations, in a stronger position to negotiate content deals with Google.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Google will also have to ensure that publisher content is \u201cproperly attributed, using clear links,\u201d in AI\u2011generated search results. According to the CMA, these requirements will \u201csecure a fairer deal for publishers and consumers and improve Google\u2019s search services in the UK.\u201d Google has already <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/new-controls-website-owners\/\">started to roll features<\/a> out to a \u201csubset of website owners in the UK\u201d in response to the ruling and plans to make them available globally after testing.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The first feature is a new toggle in the Search Console that allows publishers to manage how their content is used in AI Search tools, including AI Overviews, AI Mode, or AI Overviews in Discover. Websites that opt out entirely won\u2019t receive traffic or impressions from generative AI features, and Google says this control won\u2019t be used as a ranking signal for search results outside of AI Search features. New Search Console insights are also rolling out for website owners that contain metrics and information about which webpages are appearing in AI responses and which countries they\u2019re appearing in.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cThe legally enforceable Conduct Requirements for Google Search published today are a significant step towards leveling the playing field and building a fair, transparent digital economy where premium content is properly respected and fairly compensated,\u201d News Media Association CEO Theo Bamber said in a statement responding to the ruling. \u201cTheir success now relies on efficient implementation, robust enforcement and the ability to adapt and strengthen the rules if they are not working properly, in a fast-moving technological environment.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Google had <a href=\"https:\/\/www.theverge.com\/news\/671711\/google-ai-overviews-search-publisher-data-choice\">reportedly previously rejected the idea<\/a> of giving publishers more control over how website data would be used in AI Search features, because it\u2019s \u201cevolving into a space for monetization.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/tech\/942302\/google-search-ai-overviews-uk-cma-publisher-opt-out\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online publishers are getting more control over whether their websites appear in Google\u2019s AI Search features, thanks to a UK regulatory ruling. The new conduct rule imposed by the Competition and Markets Authority (CMA) requires Google to let website owners keep their content out of features like AI Overviews and prevent it from being used [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,32,46,74,75,179,34],"class_list":["post-1381","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-google","tag-news","tag-policy","tag-politics","tag-regulation","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google must let publishers opt out of AI Search features, rules UK - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Online publishers are getting more control over whether their websites appear in Google\u2019s AI Search features, thanks to a UK regulatory ruling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=1381\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google must let publishers opt out of AI Search features, rules UK - 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