{"id":1531,"date":"2026-06-05T14:41:21","date_gmt":"2026-06-05T14:41:21","guid":{"rendered":"https:\/\/silvybrand.com\/?p=1531"},"modified":"2026-06-05T14:41:21","modified_gmt":"2026-06-05T14:41:21","slug":"inside-madonnas-big-gay-grindr-takeover","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=1531","title":{"rendered":"Inside Madonna\u2019s Horny, Full-Throttle Grindr Takeover"},"content":{"rendered":"


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As tourists in<\/span> Times Square<\/a> made their way to The Lion King<\/em> or Olive Garden on Thursday, they may have noticed the notoriously crowded area was more dense than usual. When the Grindr<\/a> logo flashed in pink, the reason became clear: Mutha was here.<\/p>\n

The \u201cmutha\u201d in question was Madonna<\/a>. Since April, she\u2019s been the new face of the app<\/a>. The partnership culminated in a 20-minute concert featuring songs from her upcoming album Confessions on a Dancefloor: Part II<\/em>, complete with a flash mob of dancers in the crowd.<\/p>\n

Madonna emerged from one of the giant screens, singing and dancing on a spinning stage from a suspended balcony; in addition to new music, she launched into a trio of hits from 2005\u2019s Confessions on a Dancefloor<\/em>, including the megahit \u201cHung Up.\u201d<\/p>\n

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\"Photo<\/picture><\/span><\/div>\n

Courtesy of Madonna; Photographed by Ricardo Gomes<\/span><\/p>\n<\/figure>\n

For Grindr users, the advertising for Madonna\u2019s 15th album has been hard to miss. When users opened the app on April 24, Madonna\u2019s voice greeted them with \u201cHello, it\u2019s mother.\u201d The app\u2019s homepage perpetually has a banner promoting either the Grindr-exclusive vinyl or a livestream of her Times Square performance. And in the middle of grid photos displaying available users in your area, a pink icon shows the pop heavyweight as \u201c0 feet away.\u201d<\/p>\n

Hardcore fans can even make Madonna part of their profile: Her albums are available as \u201ctags,\u201d alongside options for kinks, hobbies, and tribes. In a video roundtable with a group of friends including Bob the Drag Queen and Jeremy O. Harris, she talked about her stance on \u201chole pics,\u201d and she said JFK Jr. was her best \u201cdick down.\u201d<\/p>\n

Madonna\u2019s longtime manager Guy Oseary says the artist \u201cwanted to get back to the basics.\u201d Sonically, this translated to dance music for an artist who got her start in the New York club scene back in the \u201980s. Culturally, this meant the LGBTQ+ community that has long-defined that club culture and that Madonna has been aligned with and heavily advocated for since the height of the AIDS crisis.<\/p>\n

\u201cIt felt authentic and organic,\u201d Oseary continues. His own introduction to the community came from working with Madonna, which started in 1992 when he worked at her label Maverick. \u201cThe first single \u2018Bring Your Love\u2019 initially just went to two LGBTQ clubs before we shared music with anyone. Even the first radio station was iHeart\u2019s PRIDE Radio. The whole way through is not just to support the community but also share with the community first.\u201d<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As tourists in Times Square made their way to The Lion King or Olive Garden on Thursday, they may have noticed the notoriously crowded area was more dense than usual. When the Grindr logo flashed in pink, the reason became clear: Mutha was here. The \u201cmutha\u201d in question was Madonna. Since April, she\u2019s been the […]<\/p>\n","protected":false},"author":1,"featured_media":1532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[353,487,608,322,296,591,68,160],"class_list":["post-1531","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-dating-apps","tag-livestreaming","tag-madonna","tag-music","tag-sex-and-relationships","tag-spotify","tag-streaming","tag-youtube"],"yoast_head":"\nInside Madonna\u2019s Horny, Full-Throttle Grindr Takeover - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"From talking about sex with JFK Jr. to a surprise show in Times Square, the queen of pop is leveraging Grindr\u2019s \u201cgayborhood\u201d to sell her new Confessions II album.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=1531\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Madonna\u2019s Horny, Full-Throttle Grindr Takeover - 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