{"id":1671,"date":"2026-06-08T10:55:19","date_gmt":"2026-06-08T10:55:19","guid":{"rendered":"https:\/\/silvybrand.com\/?p=1671"},"modified":"2026-06-08T10:55:19","modified_gmt":"2026-06-08T10:55:19","slug":"momfluencers-are-pitching-ai-as-a-better-coparent-than-men","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=1671","title":{"rendered":"Momfluencers Are Pitching AI as a Better \u2018Coparent\u2019 Than Men"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Lilian Schmidt could<\/span> not, for the life of her, figure out how to get her daughter to go to sleep.<\/p>\n<p class=\"paywall\">None of the advice given to her by sleep experts or her pediatrician worked\u2014not using a white noise machine, not buying blackout curtains, not even giving her a massage. \u201cEvery single day, it took like two to three hours to put her to bed,\u201d the brand consultant from Zurich recalls. \u201cShe\u2019d scream and fight and we would all be so exhausted and frustrated by the end of the day.\u201d<\/p>\n<p class=\"paywall\">When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: <a href=\"https:\/\/www.wired.com\/tag\/chatgpt\/\" class=\"text link\">ChatGPT<\/a>. The advice it offered \u201cwas completely opposite from everything I\u2019d heard before,\u201d she says. \u201cIt said she needed more stimulation,\u201d suggesting that her daughter chew gum or jump on a trampoline before bed.<\/p>\n<p class=\"paywall\">To Schmidt\u2019s utter shock, it worked. Within five minutes, her daughter snuggled up next to her and fell asleep. \u201cI was freaking out,\u201d she says. \u201cI was like, \u2018Oh my God, nobody was able to help me except ChatGPT.\u2019\u201d<\/p>\n<p class=\"paywall\">From there, Schmidt, who also has a 14-year-old stepson, became something of an AI evangelist. In June 2025, she posted a TikTok video with the caption, \u201cI Turned ChatGPT into my coparent,\u201d and it went viral. Her follower count swelled to 27,000 in just three weeks. She made her own custom GPT, <a data-offer-url=\"https:\/\/stan.store\/lilianschmidt\/p\/the-coparent\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/stan.store\/lilianschmidt\/p\/the-coparent&quot;}\" href=\"https:\/\/stan.store\/lilianschmidt\/p\/the-coparent\" rel=\"nofollow noopener\" target=\"_blank\">Coparent<\/a>, and started selling access to it for $37 on her website.<\/p>\n<p class=\"paywall\">Schmidt is one of a growing cohort of women branding themselves as a new type of momfluencer\u2014not one who uses aspirational imagery to make the mundane labor associated with motherhood more aesthetically appealing, but one who asks whether the labor is even necessary at all. They post videos like \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=IANL0jHu5jg\" class=\"text link\">The AI Assistant That\u2019s Basically My Mom Brain Now<\/a>\u201d and \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=BW1Uje5-W_U\" class=\"text link\">How to Use AI as a Mom<\/a>,\u201d and promote customized prompts or handbooks to moms who \u201cwant a coparent who never forgets the sunscreen or asks you to write things down,\u201d as Schmidt writes in one TikTok caption.<\/p>\n<p class=\"paywall\">One person who is relatively absent from Schmidt\u2019s content is her longtime partner. In her videos, she\u2019s doing pretty much all of the parenting labor, including meal prep, grocery-shopping, and kiddie arts and crafts. This is reflective of reality; moms assume the vast majority of the physical and mental labor in US households, with a 2022 Department of Labor <a href=\"https:\/\/blog.dol.gov\/2024\/05\/09\/eco-mom-ics-5-fast-facts-about-mothers-in-the-us-economy\" class=\"text link\">survey<\/a> finding that employed mothers spend an extra 13.5 hours per week doing chores and an average of 12.5 hours per week on childcare\u2014a 40 percent increase from 1975.<\/p>\n<p class=\"paywall\">That\u2019s not to say that dads <em>aren\u2019t<\/em> helping around the house. Pew data <a href=\"https:\/\/www.pewresearch.org\/social-trends\/2013\/03\/14\/modern-parenthood-roles-of-moms-and-dads-converge-as-they-balance-work-and-family\/\" class=\"text link\">shows<\/a> that fathers now spend more than twice as much time on household chores and childcare than they did 50 years ago. But by and large, women are still expected to shoulder most of the household burden.<\/p>\n<p class=\"paywall\">\u201cIt\u2019s not that my partner isn\u2019t helping, because he is,\u201d Schmidt says. \u201cBut for women and moms, there is so much invisible labor that you carry and everything is in your hands, and it actually takes time with your kids away from you.\u201d Moms flocked to her page once they saw she was using AI \u201cto actually be more present with my kids and to be more emotionally regulated, so I can be a cool mom and a happy mom and not a stressed-out one.\u201d<\/p>\n<p class=\"paywall\">Women are less likely (more than 20 percent less likely, according to one 2025 <a href=\"https:\/\/newsroom.haas.berkeley.edu\/magazine\/fall-2025\/ais-gender-gap\/\" class=\"text link\">study<\/a>) to use generative AI in their everyday lives than men are, a discrepancy known as the \u201cAI gender gap.\u201d Generative AI tools suffer from what Stephanie Leblanc-Godfrey, a founder of the company Mother AI who refers to herself as a \u201cmaternal technologist,\u201d likes to call a \u201cPMS\u201d problem, meaning they tend to be \u201cpale, male, and stale.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/momfluencers-are-pitching-ai-as-a-better-coparent-than-men\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lilian Schmidt could not, for the life of her, figure out how to get her daughter to go to sleep. None of the advice given to her by sleep experts or her pediatrician worked\u2014not using a white noise machine, not buying blackout curtains, not even giving her a massage. \u201cEvery single day, it took like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,84,434,649,650,433],"class_list":["post-1671","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-chatbots","tag-kids","tag-mental-health","tag-mom","tag-parenting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Momfluencers Are Pitching AI as a Better \u2018Coparent\u2019 Than Men - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Moms are outsourcing tedious household tasks to ChatGPT and selling courses teaching others to do the same. 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