{"id":2031,"date":"2026-06-12T21:38:48","date_gmt":"2026-06-12T21:38:48","guid":{"rendered":"https:\/\/silvybrand.com\/?p=2031"},"modified":"2026-06-12T21:38:48","modified_gmt":"2026-06-12T21:38:48","slug":"nothing-carl-pei-ram-phone-prices","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=2031","title":{"rendered":"Nothing CEO says phone prices are going to keep going up"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">Memory is now the most expensive component in a smartphone. It\u2019s more expensive than the processor, more expensive than the display, and can account for more than 50% of the total hardware bill.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">For Phone (4a), memory costs doubled between when we decided to build the device and when it launched. They\u2019ve doubled again since.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">I posted about this earlier this year. It\u2019s now playing out, faster than predicted.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">Phone prices are going up, and they\u2019ll keep going up into next year. Since February, new phones have been launching up to $100 more expensive than their predecessors. In India, phones above \u20b930K have seen price jumps of \u20b97,000 or more.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">The natural instinct is to buy ahead. It doesn\u2019t work that way. In a shortage, memory is allocated, not bought. You get what you\u2019re given, at the current price.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">If you\u2019ve been waiting to upgrade a device, the best time was yesterday. The next best time is now. This year\u2019s sale season won\u2019t have the discounts people are used to.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/gadgets\/949403\/nothing-carl-pei-ram-phone-prices\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Memory is now the most expensive component in a smartphone. It\u2019s more expensive than the processor, more expensive than the display, and can account for more than 50% of the total hardware bill. For Phone (4a), memory costs doubled between when we decided to build the device and when it launched. They\u2019ve doubled again since. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[57,46,118,34],"class_list":["post-2031","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-gadgets","tag-news","tag-phones","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nothing CEO says phone prices are going to keep going up - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Nothing CEO Carl Pei says the RAM shortage is going to keep driving up phone prices, and could lead to smaller discounts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=2031\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nothing CEO says phone prices are going to keep going up - 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