{"id":2464,"date":"2026-06-21T19:31:05","date_gmt":"2026-06-21T19:31:05","guid":{"rendered":"https:\/\/silvybrand.com\/?p=2464"},"modified":"2026-06-21T19:31:05","modified_gmt":"2026-06-21T19:31:05","slug":"bose-studios-record-label-media-company","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=2464","title":{"rendered":"Bose thinks it can be a media company for some reason"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The history books are littered with the corpses of corporate record labels started by companies that had <a href=\"https:\/\/www.musicbusinessworldwide.com\/the-myth-of-ad-free-in-paid-music-streaming\/\">no business<\/a> being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than <a href=\"https:\/\/www.billboard.com\/pro\/build-a-bear-workshop-record-label-warner-music-group\/\">Build-a-Bear<\/a>, there\u2019s little reason to believe it can succeed where so many others have failed.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">In an interview with <a href=\"https:\/\/www.businessinsider.com\/bose-becoming-media-company-launching-record-label-2026-6\"><em>Business Insider<\/em><\/a>, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional \u201ccampaign-driven marketing.\u201d A big element of that is going to be Bose Records, a new label the company has formed to \u201chelp break underappreciated or new artists.\u201d The competition isn\u2019t the big three \u2014 Sony, UMG, Warner \u2014 it\u2019s independent labels already being squeezed in an era of bedroom producers and <a href=\"https:\/\/www.theverge.com\/2019\/2\/19\/18231602\/soundcloud-spotify-self-distribution-streaming-platforms-music\">self-distribution<\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn\u2019t own the artists\u2019 masters or take a share of their streaming or sales revenue, and that they\u2019d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there\u2019s still a lot <a href=\"https:\/\/www.whathifi.com\/streaming-entertainment\/music-streaming\/bose-is-launching-its-own-record-label-but-questions-remain\">we don\u2019t know<\/a> about the new business venture.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most <a href=\"https:\/\/youtu.be\/VZZ6pVadk_0\">audiophiles<\/a> will be <a href=\"https:\/\/youtu.be\/aadgKkwoxA0\">quick to tell you<\/a> that Bose products are <a href=\"https:\/\/www.audioholics.com\/surround-sound-reviews\/bose-lifestyle-v20\">overpriced<\/a> and, <a href=\"https:\/\/youtu.be\/ZxvxHvcRJX4\">at best<\/a>, <a href=\"https:\/\/youtu.be\/7NsLAzf_xE0\">merely<\/a> <a href=\"https:\/\/youtu.be\/NeNh0qkgC08\">okay<\/a>. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is <a href=\"https:\/\/www.linkedin.com\/pulse\/yes-mr-speaker-bose-built-room-now-wants-choose-records-al-berry-gx4ze\/\">very different<\/a> from discovering talent and promoting artists. Mollica didn\u2019t mention poaching A&amp;R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some \u201clegendary Hollywood names\u201d were attached to films and TV series being commissioned by Bose Studios.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose \u2014 again, whose primary experience is in manufacturing audio hardware \u2014 think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to <em>Business Insider<\/em>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/entertainment\/953324\/bose-studios-record-label-media-company\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[135,64,322,46,126],"class_list":["post-2464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-business","tag-entertainment","tag-music","tag-news","tag-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bose thinks it can be a media company for some reason - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Bose is trying to become a media company with Bose Studios. 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