{"id":2488,"date":"2026-06-22T17:32:58","date_gmt":"2026-06-22T17:32:58","guid":{"rendered":"https:\/\/silvybrand.com\/?p=2488"},"modified":"2026-06-22T17:32:58","modified_gmt":"2026-06-22T17:32:58","slug":"google-deepmind-a24-studio-ai-partnership","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=2488","title":{"rendered":"Google invests in A24 to build AI movie tools"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Google\u2019s DeepMind AI lab is teaming up with A24 to develop new movie production technologies that aim to help future filmmakers \u201cexpand their storytelling possibilities.\u201d As part of this new research and development collaboration, <a href=\"https:\/\/www.wsj.com\/tech\/ai\/google-investing-in-backrooms-studio-a24-e7585ebe?st=oQ7CJd&amp;reflink=desktopwebshare_permalink\"><em>The Wall Street Journal<\/em><\/a> reports that Google is investing \u201caround $75 million\u201d into A24, marking the first time the search giant has taken a stake in a film studio.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cThe collaboration pairs a world-leading research lab with the industry\u2019s most filmmaker-forward studio to help artists develop new workflows and techniques,\u201d <a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/google-deepmind\/deepmind-a24-research-partnership\/\">Google said in its announcement blog<\/a>. \u201cThis ensures the tools of the future are shaped by the creators who use them.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The partnership is expected to span across \u201cmultiple projects over time\u201d according to Google, though the announcement doesn\u2019t mention any specific movies that Google will be involved with. <em>WSJ<\/em> reports that Google and A24 are aiming to create new tools for movie production and distribution, something that Google alluded to in its own announcement, saying the \u201cinitial focus is on bridging the gap between cutting-edge technology and next generation entertainment.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The multiyear deal is non-exclusive, according to <em>WSJ<\/em>, and doesn\u2019t allow Google to access A24\u2019s film and television library data. Still, the partnership is likely to raise some eyebrows in the film industry, given that Google\u2019s AI models are trained on publicly available internet data, and how ferociously other movie studios like <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/685433\/disney-universal-sue-midjourney-copyright-infringement\">Disney, Universal<\/a>, and <a href=\"https:\/\/www.theverge.com\/news\/772101\/midjourney-ai-generator-warner-bros-lawsuit\">Warner Bros<\/a> have fought AI companies for <a href=\"https:\/\/www.theverge.com\/entertainment\/778830\/disney-universal-warner-bros-minimax-hailuo\">alleged copyright violations<\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\"><em>WSJ<\/em> also reports that Google and A24 are hoping to include the movie studio\u2019s existing roster of artists in the deal, such as YouTube creator and <a href=\"https:\/\/www.theverge.com\/entertainment\/940421\/backrooms-blockbuster-38-million-opening\"><em>Backrooms<\/em><\/a> director, Kane Parsons. In an interview with <a href=\"https:\/\/www.theaustralian.com.au\/subscribe\/news\/1\/?sourceCode=TAWEB_WRE170_a_GGL&amp;dest=https%3A%2F%2Fwww.theaustralian.com.au%2Fculture%2Fbackrooms-inside-the-film-that-began-as-a-meme%2Fnews-story%2Fee86786c118e8a6fdfd2ce835e6a102d&amp;memtype=anonymous&amp;mode=premium&amp;v21=GROUPA-Segment-1-NOSCORE\"><em>The Australian<\/em><\/a> earlier this month, Parsons said that \u201cgenerative AI feels less like innovation than a symptom of a broader cultural and economic rot,\u201d and that he gets \u201c<a href=\"https:\/\/www.theverge.com\/entertainment\/942974\/if-i-could-snap-my-fingers-and-make-generative-ai-disappear-forever-i-probably-would\">no enjoyment<\/a>\u201d out of using the technology on any project.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">According to Scott Belsky \u2014 an A24 partner who was <a href=\"https:\/\/www.theverge.com\/news\/603909\/adobe-product-head-scott-belsky-joining-a24\">previously Adobe\u2019s chief strategy officer<\/a> \u2014 the tools that Google and A24 are developing \u201cwon\u2019t look anything like the prompted generation type of AI that people feel uncomfortable with.\u201d In his statement to <em>WSJ<\/em>, Belsky said \u201cthere are better uses that preserve creative control and support risk-taking.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/entertainment\/953596\/google-deepmind-a24-studio-ai-partnership\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s DeepMind AI lab is teaming up with A24 to develop new movie production technologies that aim to help future filmmakers \u201cexpand their storytelling possibilities.\u201d As part of this new research and development collaboration, The Wall Street Journal reports that Google is investing \u201caround $75 million\u201d into A24, marking the first time the search giant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[64,65,32,46,34],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-entertainment","tag-film","tag-google","tag-news","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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