{"id":2610,"date":"2026-06-24T10:26:02","date_gmt":"2026-06-24T10:26:02","guid":{"rendered":"https:\/\/silvybrand.com\/?p=2610"},"modified":"2026-06-24T10:26:02","modified_gmt":"2026-06-24T10:26:02","slug":"disney-bob-iger-twitter-james-bond-apple-merger","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=2610","title":{"rendered":"Bob Iger\u2019s Disney wanted Apple, Twitter, and 007"},"content":{"rendered":"


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Bob Iger\u2019s tenure as CEO of Disney came to an end a few months ago, after two decades of leading the entertainment giant through some of its most pivotal transformations and acquisitions. Iger, in an exit interview with The Financial Times<\/em><\/a>, has now confirmed some significant efforts that didn\u2019t<\/em> pan out, such as walking away from buying Twitter, being snubbed by Apple, and losing out on the James Bond franchise.<\/p>\n<\/div>\n

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According to Iger, Disney came close to buying Twitter<\/a> from co-founder Jack Dorsey \u201cat a very attractive price,\u201d sometime prior to Elon Musk buying the social media platform in 2022 and changing its name to X<\/a>. Iger had plans to turn Twitter into a global distribution platform for Disney, but walked away on the morning of the deal over concerns that it would be \u201ca horrible distraction.\u201d<\/p>\n<\/div>\n

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Disney was also at one point involved in early conversations regarding a potential merger with Apple, something Iger thinks would have been \u201ctruly transformational.\u201d In the end, Iger says these conversations \u201cnever went anywhere,\u201d and that \u201cApple didn\u2019t show that much interest.\u201d The two companies have a mixed history \u2014 Iger was an Apple board member<\/a> from 2011 to 2019, and notably a driving force behind Disney acquiring Pixar in 2006, which was led by Apple co-founder Steve Jobs at the time. According to Iger, his first call with Jobs resulted in an almost immediate deal to put Disney content on the first video iPod.<\/p>\n<\/div>\n

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\u201cAll of a sudden, I\u2019m now someone Steve likes and respects,\u201d Iger told The Financial Times<\/em>. \u201cThe old Disney that he knew was lumbering in terms of bureaucracy. And so he thought, this is a new day.\u201d<\/p>\n<\/div>\n

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The Pixar acquisition spurred Iger to find more companies to bring under Disney\u2019s wing, though not every attempt was successful. \u201cWe felt unstoppable. We put together a list of acquisition targets,\u201d said Iger. \u201cMarvel was one, Star Wars was another, James Bond was one. We had a list and I figured let\u2019s just tick them off and buy them all.\u201d Iger provides no details about Disney\u2019s attempt to buy the James Bond franchise, but we know it obviously failed \u2014 Amazon bought the 007 distribution rights when it acquired MGM in 2022, and later paid more than $1 billion to take full creative control<\/a> of the franchise in February 2025.<\/p>\n<\/div>\n

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Iger stepped down from his second tenure<\/a> as Disney CEO on March 18th, with former Disney Experiences chairman Josh D\u2019Amaro<\/a> now leading the company. While Iger remains on the Disney board of directors, he\u2019s also expected to leave that role in December.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bob Iger\u2019s tenure as CEO of Disney came to an end a few months ago, after two decades of leading the entertainment giant through some of its most pivotal transformations and acquisitions. Iger, in an exit interview with The Financial Times, has now confirmed some significant efforts that didn\u2019t pan out, such as walking away […]<\/p>\n","protected":false},"author":1,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[135,63,46,68,34,500],"class_list":["post-2610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-business","tag-disney","tag-news","tag-streaming","tag-tech","tag-twitter-x"],"yoast_head":"\nBob Iger\u2019s Disney wanted Apple, Twitter, and 007 - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Iger says Disney walked away from buying Twitter, was snubbed by Apple, and lost out on the James Bond franchise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=2610\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob Iger\u2019s Disney wanted Apple, Twitter, and 007 - 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