{"id":2670,"date":"2026-06-25T04:54:40","date_gmt":"2026-06-25T04:54:40","guid":{"rendered":"https:\/\/silvybrand.com\/?p=2670"},"modified":"2026-06-25T04:54:40","modified_gmt":"2026-06-25T04:54:40","slug":"a24-knows-youre-mad-about-the-google-ai-collab","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=2670","title":{"rendered":"A24 Knows You\u2019re Mad About the Google AI Collab"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><em><span class=\"lead-in-text-callout\">Backrooms<\/span><\/em>, the recent <a href=\"https:\/\/www.wired.com\/story\/backrooms-movie-kane-parsons-interview\/\" class=\"text link\">horror movie mega-hit<\/a>, is a film replete with ideas about repetition and degradation. Its central theme\u2014the horror of a world that seems to be mindlessly, monstrously, ripping off our own\u2014was <a data-offer-url=\"https:\/\/www.forbes.com\/sites\/danidiplacido\/2026\/06\/04\/is-backrooms-really-about-generative-ai\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.forbes.com\/sites\/danidiplacido\/2026\/06\/04\/is-backrooms-really-about-generative-ai\/&quot;}\" href=\"https:\/\/www.forbes.com\/sites\/danidiplacido\/2026\/06\/04\/is-backrooms-really-about-generative-ai\/\" rel=\"nofollow noopener\" target=\"_blank\">regarded in some circles<\/a> as a critique of <a href=\"https:\/\/www.wired.com\/tag\/generative-ai\/\" class=\"text link\">generative AI<\/a>. The idea has clearly struck a nerve. Recently <a data-offer-url=\"https:\/\/www.boxofficemojo.com\/title\/tt26657236\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.boxofficemojo.com\/title\/tt26657236\/&quot;}\" href=\"https:\/\/www.boxofficemojo.com\/title\/tt26657236\/\" rel=\"nofollow noopener\" target=\"_blank\">passing<\/a> $300 million at the global box office, <em>Backrooms<\/em> has become the biggest hit yet for its buzzy boutique producer and distributor, the New York company A24.<\/p>\n<p class=\"paywall\">On the back of this box office coup, it\u2019s a bit funny that A24 would recently announce a $75 million research partnership with <a href=\"https:\/\/www.wired.com\/tag\/deepmind\/\" class=\"text link\">DeepMind<\/a>, Google\u2019s in-house artificial intelligence lab. As <a data-offer-url=\"https:\/\/www.wsj.com\/tech\/ai\/google-investing-in-backrooms-studio-a24-e7585ebe\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.wsj.com\/tech\/ai\/google-investing-in-backrooms-studio-a24-e7585ebe&quot;}\" href=\"https:\/\/www.wsj.com\/tech\/ai\/google-investing-in-backrooms-studio-a24-e7585ebe\" rel=\"nofollow noopener\" target=\"_blank\">The Wall Street Journal reported<\/a> on Monday, the tech giant is teaming up with A24 to create new filmmaking \u201ctools,\u201d as part of A24\u2019s technology startup, A24 Labs, overseen by cofounder Scott Belsky.<\/p>\n<p class=\"paywall\">\u201cThis is a research partnership,\u201d Sophia Shin, who handles communications at A24, tells WIRED in an email. \u201cWe&#8217;re working side-by-side with DeepMind&#8217;s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows.\u201d<\/p>\n<p class=\"paywall\">It\u2019s the latest in a line of uneasy, controversial marriages between Silicon Valley and Hollywood. Late last year, Disney announced it was taking <a href=\"https:\/\/www.wired.com\/story\/disney-and-openais-deal-is-a-major-turning-point\/\" class=\"text link\">a $1 billion stake<\/a> in OpenAI, including licensing characters like Mickey Mouse, Goofy, and C-3PO to the company&#8217;s video generation model, Sora. A few months later, Sora <a href=\"https:\/\/www.wired.com\/story\/openai-shuts-down-sora-ipo-ai-superapp\/\" class=\"text link\">itself was kaput<\/a>, as was the deal. AI\u2019s threat to cinema, and the creative arts more generally, can feel completely existential: <a data-offer-url=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/ai-hollywood-workers-job-cuts-1235811009\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.hollywoodreporter.com\/business\/business-news\/ai-hollywood-workers-job-cuts-1235811009\/&quot;}\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/ai-hollywood-workers-job-cuts-1235811009\/\" rel=\"nofollow noopener\" target=\"_blank\">automating (and killing) entry-level jobs<\/a>, threatening <a href=\"https:\/\/apnews.com\/article\/hollywood-ai-strike-wga-artificial-intelligence-39ab72582c3a15f77510c9c30a45ffc8\" class=\"text link\">writers\u2019 rooms<\/a>, and <a href=\"https:\/\/www.wired.com\/story\/cream-of-the-slop-an-ai-film-festival-screening-left-me-with-more-questions-than-answers\/\" class=\"text link\">squatting in multiplexes<\/a> to showcase AI-generated work that runs the gamut from boring to abominable. Some studios <a href=\"https:\/\/www.wired.com\/story\/disney-universal-sue-midjourney\/\" class=\"text link\">have sued AI companies<\/a> for copyright infringement.<\/p>\n<p class=\"paywall\">There are also growing concerns that AI\u2019s capture of the film business has a chilling effect, as in the recent case of studios distancing themselves from Luca Guadagnino\u2019s biopic of OpenAI founder Sam Altman, <em>Artificial<\/em>.<\/p>\n<p class=\"paywall\">The announcement of the A24 AI partnership was especially puzzling, and contentious, precisely because of A24\u2019s place in contemporary film culture.<\/p>\n<p class=\"paywall\">A24\u2019s legion of diehards do not seem to be taking the news of its latest collab especially well. Earlier this week, A24 released the trailer for Jesse Eisenberg\u2019s new musical drama <em>The Debut<\/em>. On X, comments under the trailer were littered with criticism lobbed at A24, from fans posting <a data-offer-url=\"https:\/\/x.com\/Memhisk\/status\/2069608005985808879?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/Memhisk\/status\/2069608005985808879?s=20&quot;}\" href=\"https:\/\/x.com\/Memhisk\/status\/2069608005985808879?s=20\" rel=\"nofollow noopener\" target=\"_blank\">tombstones<\/a> and declaring the <a data-offer-url=\"https:\/\/x.com\/danijess_\/status\/2069412888591192102?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/danijess_\/status\/2069412888591192102?s=20&quot;}\" href=\"https:\/\/x.com\/danijess_\/status\/2069412888591192102?s=20\" rel=\"nofollow noopener\" target=\"_blank\">death of the company<\/a>, to promises of <a data-offer-url=\"https:\/\/x.com\/kittygang_4ever\/status\/2069427234994086265?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/kittygang_4ever\/status\/2069427234994086265?s=20&quot;}\" href=\"https:\/\/x.com\/kittygang_4ever\/status\/2069427234994086265?s=20\" rel=\"nofollow noopener\" target=\"_blank\">illegally pirating the movie<\/a> (to eat into A24\u2019s profits), to snarky <a data-offer-url=\"https:\/\/x.com\/TFaulersack\/status\/2069424890768199786?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/TFaulersack\/status\/2069424890768199786?s=20&quot;}\" href=\"https:\/\/x.com\/TFaulersack\/status\/2069424890768199786?s=20\" rel=\"nofollow noopener\" target=\"_blank\">remarks like<\/a>: \u201cPretty ironic that The Debut is the film that comes out in the mids [sic] of a24 ending itself with ai.\u201d (Your definition of \u201cirony\u201d may vary.)<\/p>\n<p class=\"paywall\">\u201cOur relationship with our audience is something we don&#8217;t take for granted,\u201d A24\u2019s Shin stresses. \u201cThis partnership exists because we want to dictate what tools get built for artists, and so they have a voice in shaping them rather than having tools handed to them. We&#8217;d rather have a seat at the table than on the sidelines.\u201d<\/p>\n<p class=\"paywall\">Google DeepMind did not immediately respond to requests for comment.<\/p>\n<h2 class=\"paywall\">Cool Factor<\/h2>\n<p class=\"paywall\">A24 is a huge tastemaker in the film space. \u201cIn the same way Disney sells nostalgia, A24 has sold the feeling of being very hip, and cutting-edge, for as long as they\u2019ve been around,\u201d says film critic Esther Rosenfield.<\/p>\n<p class=\"paywall\">Before <em>Backrooms<\/em>, A24 spearheaded canonical American indie films like <em>The Witch, Moonlight, Midsommar<\/em>, <em>Everything Everywhere All at Once,<\/em> and the recent <em>Marty Supreme<\/em>. The studio has launched, and supported, the work and careers of serious filmmakers like Sofia Coppola, Denis Villeneuve, Ari Aster, Jane Schoenbrun, Celine Song, and the brothers Safdie. It has netted dozens of Academy Award nominations since its 2012 founding. The distinctive A24 logo before a film trailer is, in a moviegoing culture otherwise dominated by tedious franchise IP blockbusters, often enough to build hype for a new release.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/a24-knows-youre-mad-about-the-google-ai-collab\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backrooms, the recent horror movie mega-hit, is a film replete with ideas about repetition and degradation. Its central theme\u2014the horror of a world that seems to be mindlessly, monstrously, ripping off our own\u2014was regarded in some circles as a critique of generative AI. The idea has clearly struck a nerve. Recently passing $300 million at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,110,92,32,499,392],"class_list":["post-2670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-deepmind","tag-generative-ai","tag-google","tag-hollywood","tag-movies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A24 Knows You\u2019re Mad About the Google AI Collab - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Indie movie fans are upset about Google DeepMind\u2019s $75 million investment in the studio, which comes as AI companies are deepening their influence in Hollywood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=2670\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A24 Knows You\u2019re Mad About the Google AI Collab - 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