{"id":2686,"date":"2026-06-25T10:48:34","date_gmt":"2026-06-25T10:48:34","guid":{"rendered":"https:\/\/silvybrand.com\/?p=2686"},"modified":"2026-06-25T10:48:34","modified_gmt":"2026-06-25T10:48:34","slug":"amazon-prime-day-deal-2026-moccamaster","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=2686","title":{"rendered":"This Buy-It-For-Life Coffee Maker Just Won Prime Day"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Go to any<\/span> home in Scandinavia. Look on the counter. There, you will find a majestic <a href=\"https:\/\/www.wired.com\/gallery\/best-coffee-makers\/\" target=\"_blank\" class=\"text link\">coffee maker<\/a> that has probably lived on that home&#8217;s counter for as long as your host has been an adult. That magical device is called a Moccamaster. It will make you some of the best coffee of your life.<\/p>\n<p class=\"paywall\">In one of the <a href=\"https:\/\/www.wired.com\/story\/amazon-prime-day-absolute-best-deals-06-25-2026\/\" target=\"_blank\" class=\"text link\">best Amazon Prime Day Deals<\/a> of 2026, you too can own a Moccamaster\u2014<a data-offer-url=\"https:\/\/www.amazon.com\/Moccamaster-53933-Select-10-Cup-Off-White\/dp\/B093DXCVZW\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/cna.st\/affiliate-link\/AipVsHgLTh89Lr8EVmRf9NzTFP6QMjuwcWnXVrZMLTVK2pZET2fbCUo9f2BZogHjPsstZNqp7FYEDeNnfooTujKeoD4iZbSqPFyDCjCM6P8mtmzEcBBovRDJVb5JrtnqyGLgDYVgvNPUfMf9o99qTamFPEqMNh5gffFpjRTya4dn8ngbNXFZEGfU5NsvFgMBr3BWdUf4PL1S8i7Uqvpzu1z4WRQKZr8vPxBAz4bKMhnpCBw1U8X6GAuSp6o2G5WekNSc2XhFBhWGwkNctfkn2A98ZNFfuWUTbnCGz6vWxKJtTp7Z6dMAzmbub1v6o2Y3XLewN5QEpQeWn8VqHzuucD5RvJUFQ2wodhsjgWbBGPWp91nuwzZ912L8VABfnoW85CS2zkL36EdF6Nwp1hz7SgY&quot;}\" href=\"https:\/\/cna.st\/affiliate-link\/AipVsHgLTh89Lr8EVmRf9NzTFP6QMjuwcWnXVrZMLTVK2pZET2fbCUo9f2BZogHjPsstZNqp7FYEDeNnfooTujKeoD4iZbSqPFyDCjCM6P8mtmzEcBBovRDJVb5JrtnqyGLgDYVgvNPUfMf9o99qTamFPEqMNh5gffFpjRTya4dn8ngbNXFZEGfU5NsvFgMBr3BWdUf4PL1S8i7Uqvpzu1z4WRQKZr8vPxBAz4bKMhnpCBw1U8X6GAuSp6o2G5WekNSc2XhFBhWGwkNctfkn2A98ZNFfuWUTbnCGz6vWxKJtTp7Z6dMAzmbub1v6o2Y3XLewN5QEpQeWn8VqHzuucD5RvJUFQ2wodhsjgWbBGPWp91nuwzZ912L8VABfnoW85CS2zkL36EdF6Nwp1hz7SgY\" rel=\"sponsored\" target=\"_blank\" data-aps-asin=\"B093DXCVZW\" data-aps-asc-tag=\"w050b-20\">for about $120 off regular price<\/a>, depending on the model. This is the best Moccamaster deal I&#8217;ve seen this year. It&#8217;s the best deal you&#8217;re likely to see till autumn. If you have already lusted after a Moccamaster in your heart, Prime Day is your time.<\/p>\n<p class=\"paywall\">A Technivorm Moccamaster, if you don&#8217;t know, is a finely engineered and wholly analog coffee maker\u2014no AI here, and no one selling your data. It makes lovely drip coffee, courtesy of a brewing process tightly regulated and certified according to parameters set by of the international Specialty Coffee Association. Coffee from a Moccamaster tastes like berries and chocolate and caramel, nothing like the sad diner coffee you may have grown up with.<\/p>\n<p class=\"paywall\">Moccamasters also quite famously last forever\u2014they are hand-built, and every part is replaceable. A Moccamaster has adorned <a href=\"https:\/\/www.wired.com\/story\/buy-it-for-life\/\" target=\"_blank\" class=\"text link\">WIRED&#8217;s buy-it-for-life guide<\/a> for as long as we&#8217;ve had a buy-it-for-life guide. The warranty is 5 years, but after this the North American workshop will famously fix your Moccamaster till you die, for a flat rate of $99. So really the question is: Which Moccamaster will serve you best?<\/p>\n<h2 class=\"paywall\">For Small Batch Lovers: Moccamaster KBGV<\/h2>\n<div data-testid=\"feature-large-callout\" class=\"CalloutFeatureLargeWrapper-hpnRzB cHvmdz\">\n<div class=\"UnifiedProductCardBody-fMbTZU hibBeb product-embed\" data-item=\"{&quot;ctaHref&quot;:&quot;https:\/\/cna.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&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Moccamaster&quot;,&quot;dangerousHed&quot;:&quot;KBGV Select Coffee Maker&quot;,&quot;embedSize&quot;:&quot;feature-medium&quot;,&quot;isFirstProduct&quot;:true,&quot;isSponsored&quot;:false,&quot;offerRetailer&quot;:&quot;Amazon&quot;,&quot;offerUrl&quot;:&quot;https:\/\/www.amazon.com\/Moccamaster-53933-Select-10-Cup-Off-White\/dp\/B093DXCVZW?th=1&quot;,&quot;contentType&quot;:&quot;product&quot;,&quot;productId&quot;:&quot;674785ee78374d8a22beacb3&quot;,&quot;showOfferUrl&quot;:false,&quot;showPriceOnButton&quot;:true,&quot;showAffiliateDisclaimerOnFirstProduct&quot;:false,&quot;dangerousCredit&quot;:&quot;Photograph: Matthew Korfhage&quot;,&quot;showLocalisedOffers&quot;:true,&quot;hasCheckPriceFeature&quot;:false,&quot;isUpcEnabled&quot;:true,&quot;showClampedProductDescription&quot;:true,&quot;productDescriptionLineLength&quot;:5,&quot;hasReadMoreFeature&quot;:false,&quot;index&quot;:0,&quot;hasAffiliateLinkDisabled&quot;:false,&quot;isMobileView&quot;:false,&quot;showMultipleImageCount&quot;:4,&quot;hasProsConsFeature&quot;:false,&quot;hasRatingFeature&quot;:false,&quot;pros&quot;:[&quot;Durable, repairable, analog, and built like a tank&quot;,&quot;Excellent  flavor extraction to SCA certifications&quot;,&quot;Isn't it pretty? In that Scandinavian way?&quot;],&quot;cons&quot;:[&quot;A lot of parts to put together while brewing&quot;,&quot;More plastic than you'd expect&quot;],&quot;rating&quot;:&quot;&quot;,&quot;shouldUseAmazonPrimeDayLiveAPIData&quot;:true,&quot;contentInfo&quot;:{&quot;contentUrl&quot;:&quot;https:\/\/www.wired.com\/story\/amazon-prime-day-deal-2026-moccamaster\/&quot;,&quot;contentName&quot;:&quot;Buy It For Life: The Moccamaster Coffee Maker Is $120 Off for Prime Day&quot;},&quot;enableGtmFixesIntersectionObserver&quot;:true,&quot;enableGtmFixesUseRef&quot;:true,&quot;textBadge&quot;:null,&quot;seal&quot;:null,&quot;id&quot;:&quot;674785ee78374d8a22beacb3&quot;,&quot;brand&quot;:{&quot;name&quot;:&quot;Moccamaster&quot;},&quot;offers&quot;:[{&quot;offerUrl&quot;:&quot;https:\/\/www.amazon.com\/Moccamaster-53933-Select-10-Cup-Off-White\/dp\/B093DXCVZW?th=1&quot;,&quot;price&quot;:&quot;$369&quot;,&quot;currency&quot;:&quot;USD&quot;,&quot;purchaseUri&quot;:&quot;https:\/\/cna.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&quot;,&quot;reducedPrice&quot;:&quot;$240&quot;,&quot;sellerName&quot;:&quot;Amazon&quot;,&quot;countryCode&quot;:&quot;US&quot;,&quot;offerId&quot;:&quot;686eff2b5945139cf49b23d1&quot;}],&quot;component&quot;:&quot;enhanced_product_card&quot;,&quot;total_index&quot;:2,&quot;hasMultipleImage&quot;:true,&quot;showProsConsData&quot;:false,&quot;videoIds&quot;:[],&quot;offersLength&quot;:1,&quot;hasBookmarkingFeature&quot;:true,&quot;isBookmarked&quot;:false,&quot;isBookmarkStatusReady&quot;:false}\">\n<div id=\"674785ee78374d8a22beacb3\" class=\"UnifiedLandscapeProductCardWrapper-hlWSjM ikhoaM\">\n<div class=\"UnifiedProductCardContainer-kDfsJX kDUXHU\">\n<div class=\"UnifiedProductCardImageContainer-fEKXGA jiCnjH\">\n<div data-affiliate-url=\"https:\/\/cna.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\" class=\"UnifiedProductCardImageCarousel-eZJMyD kkMeaw\">\n<section class=\"CarouselWrapper-kBOIyQ lhIaJP\">\n<div class=\"CarouselListWrapper-cKjGuy NlcmV\">\n<div data-testid=\"carousel-list-swipe\" class=\"CarouselListSwipe-dXPGUR fcyHBN\">\n<ul data-testid=\"carousel-list\" class=\"CarouselList-NQbjx idHPYC\">\n<li class=\"CarouselListItem-fRDZfA dQHJPE\">\n<div class=\"UnifiedProductCardVariantImage-wUZsc gpujci\">\n<div class=\"UnifiedProductCardImageWrapper-jKuOXk jjMAww\"><a class=\"BaseLink-haTOKm UnifiedProductEmbedImageLink-jPiQIQ eponQs leLTwK image\" data-url-ref=\"affiliate\" target=\"_blank\" rel=\"noreferrer noopener sponsored\" tabindex=\"-1\" data-offer-url=\"https:\/\/www.amazon.com\/Moccamaster-53933-Select-10-Cup-Off-White\/dp\/B093DXCVZW?th=1\" data-aps-asin=\"B093DXCVZW\" data-aps-asc-tag=\"w050b-20\" aria-hidden=\"true\"><span class=\"SpanWrapper-kFnjvc fvrhBe responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj responsive-image\"><img decoding=\"async\" loading=\"lazy\" alt=\"Front view of Moccamaster KBG.V. Select Coffee Maker in blue, a raised clear container connected to a spout for coffee grounds and a clear coffee pot with a handle.\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.wired.com\/photos\/67d47bd6f3852ccf5250738c\/4:3\/w_120,c_limit\/Moccamaster-KGBV-Select-Coffee-Maker-(Ocean-Blue)-Reviewer-Photo-SOURCE-Matthew-Korfhage.jpg 120w, https:\/\/media.wired.com\/photos\/67d47bd6f3852ccf5250738c\/4:3\/w_240,c_limit\/Moccamaster-KGBV-Select-Coffee-Maker-(Ocean-Blue)-Reviewer-Photo-SOURCE-Matthew-Korfhage.jpg 240w, https:\/\/media.wired.com\/photos\/67d47bd6f3852ccf5250738c\/4:3\/w_320,c_limit\/Moccamaster-KGBV-Select-Coffee-Maker-(Ocean-Blue)-Reviewer-Photo-SOURCE-Matthew-Korfhage.jpg 320w, https:\/\/media.wired.com\/photos\/67d47bd6f3852ccf5250738c\/4:3\/w_640,c_limit\/Moccamaster-KGBV-Select-Coffee-Maker-(Ocean-Blue)-Reviewer-Photo-SOURCE-Matthew-Korfhage.jpg 640w\" sizes=\"100vw\" src=\"https:\/\/media.wired.com\/photos\/67d47bd6f3852ccf5250738c\/4:3\/w_640%2Cc_limit\/Moccamaster-KGBV-Select-Coffee-Maker-(Ocean-Blue)-Reviewer-Photo-SOURCE-Matthew-Korfhage.jpg\"\/><\/picture><\/span><\/a><\/div>\n<div class=\"UnifiedProductCardImageTextContainer-loqUsV cjdDii\">\n<p>Photograph: Matthew Korfhage<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"CarouselListItem-fRDZfA dQHJPE\">\n<div class=\"UnifiedProductCardVariantImage-wUZsc gpujci\">\n<div class=\"UnifiedProductCardImageWrapper-jKuOXk jjMAww\"><a class=\"BaseLink-haTOKm UnifiedProductEmbedImageLink-jPiQIQ eponQs leLTwK image\" data-url-ref=\"affiliate\" target=\"_blank\" rel=\"noreferrer noopener sponsored\" tabindex=\"-1\" data-offer-url=\"https:\/\/www.amazon.com\/Moccamaster-53933-Select-10-Cup-Off-White\/dp\/B093DXCVZW?th=1\" data-aps-asin=\"B093DXCVZW\" data-aps-asc-tag=\"w050b-20\" aria-hidden=\"true\"><span class=\"SpanWrapper-kFnjvc fvrhBe responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj responsive-image\"><img decoding=\"async\" loading=\"lazy\" alt=\"Moccamaster KBG Select\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.wired.com\/photos\/649b3f3c0124a91cee27da01\/4:3\/w_120,c_limit\/Cool-Moccamaster-Gear.jpg 120w, https:\/\/media.wired.com\/photos\/649b3f3c0124a91cee27da01\/4:3\/w_240,c_limit\/Cool-Moccamaster-Gear.jpg 240w, https:\/\/media.wired.com\/photos\/649b3f3c0124a91cee27da01\/4:3\/w_320,c_limit\/Cool-Moccamaster-Gear.jpg 320w, https:\/\/media.wired.com\/photos\/649b3f3c0124a91cee27da01\/4:3\/w_640,c_limit\/Cool-Moccamaster-Gear.jpg 640w\" sizes=\"100vw\" src=\"https:\/\/media.wired.com\/photos\/649b3f3c0124a91cee27da01\/4:3\/w_640%2Cc_limit\/Cool-Moccamaster-Gear.jpg\"\/><\/picture><\/span><\/a><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"UnifiedProductCardDetailsContainer-jCVwIh cPdCww\">\n<div class=\"UnifiedProductCardDetailsWrapper-cqZhsd kIrltE\">\n<div class=\"UnifiedProductCardDetails-bjjeGO liKGCS\">\n<p class=\"BaseText-fEwdHD UnifiedProductCardBrandName-jTSGxk cnPGxR igHeCu upc-brandName\">Moccamaster<\/p>\n<p><h3 id=\"upc_674785ee78374d8a22beacb3\" type=\"embed\" class=\"BaseText-fEwdHD UnifiedProductCardName-jkGINH gILlPd dcQUfr\">KBGV Select Coffee Maker<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paywall\">The KBGV is, to me, the iconic Moccamaster\u2014the model with the most balanced design, and the most balanced coffee. It&#8217;s a 10-cup machine (for Moccamaster, cups are about 4 ounces), but the real beauty with this one is that you can also brew a smaller 5-cup batch. Just toggle a switch to slow the flow rate of the water and make sure you still get full extraction.<\/p>\n<p class=\"paywall\">This KBGV is the one that suits me best. And this is one of two times a year you can get a terrific deal on it. Act fast, before your favorite color runs out. And trust me: This will almost certainly happen before the end of Prime Day.<\/p>\n<h2 class=\"paywall\">For Slow Sippers: Moccamaster KBGT<\/h2>\n<div data-testid=\"feature-large-callout\" class=\"CalloutFeatureLargeWrapper-hpnRzB cHvmdz\">\n<div class=\"UnifiedProductCardBody-fMbTZU hibBeb product-embed\" 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id=\"69afd87f12d77a013cd2e155\" class=\"UnifiedLandscapeProductCardWrapper-hlWSjM ikhoaM\">\n<div class=\"UnifiedProductCardContainer-kDfsJX kDUXHU\">\n<div class=\"UnifiedProductCardDetailsContainer-jCVwIh cPdCww\">\n<div class=\"UnifiedProductCardDetailsWrapper-cqZhsd kIrltE\">\n<div class=\"UnifiedProductCardDetails-bjjeGO liKGCS\">\n<p class=\"BaseText-fEwdHD UnifiedProductCardBrandName-jTSGxk cnPGxR igHeCu upc-brandName\">Technivorm<\/p>\n<p><h3 id=\"upc_69afd87f12d77a013cd2e155\" type=\"embed\" class=\"BaseText-fEwdHD UnifiedProductCardName-jkGINH gILlPd dcQUfr\">Moccamaster KBGT Coffee Machine<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paywall\">My colleague, WIRED reviewer Simon Hill, <a href=\"https:\/\/www.wired.com\/story\/technivorm-moccamaster-drip-coffee-java-base\/\" target=\"_blank\" class=\"text link\">starts every day instead with the Moccamaster KBGT.<\/a> \u201cIt\u2019s stylish and reliable,\u201d he writes. \u201cAnd you can pry my Moccamaster from my cold, dead hands.\u201d Rather than brew multiple batches and drink each cup as close to possible to when it&#8217;s been brewed (that&#8217;s me), Simon brews one full batch, and trusts in the thermal carafe to keep it warm. If this is you, you want this thermal model instead.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/amazon-prime-day-deal-2026-moccamaster\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go to any home in Scandinavia. Look on the counter. There, you will find a majestic coffee maker that has probably lived on that home&#8217;s counter for as long as your host has been an adult. That magical device is called a Moccamaster. It will make you some of the best coffee of your life. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[546,805,127,210,153,42],"class_list":["post-2686","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-amazon-prime-day","tag-amazon-prime-day-deals","tag-deals","tag-food-and-drink","tag-kitchen","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Buy-It-For-Life Coffee Maker Just Won Prime Day - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The Moccamaster Prime Day deal is the best price I&#039;ve seen this year, on a coffee maker that will probably outlive you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=2686\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Buy-It-For-Life Coffee Maker Just Won Prime Day - 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