{"id":331,"date":"2026-05-19T09:52:50","date_gmt":"2026-05-19T09:52:50","guid":{"rendered":"https:\/\/silvybrand.com\/?p=331"},"modified":"2026-05-19T09:52:50","modified_gmt":"2026-05-19T09:52:50","slug":"yesteryear-answers-the-question-could-tradwives-survive-the-reality-they-shill-online","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=331","title":{"rendered":"\u2018Yesteryear\u2019 Answers the Question: Could Tradwives Survive the Reality They Shill Online?"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/media.theeverygirl.com\/wp-content\/uploads\/2026\/04\/yesteryear-caro-claire-burke-review-feature-720x480.jpg\" class=\"attachment-post-preview-horizontal size-post-preview-horizontal\" alt=\"yesteryear\" loading=\"lazy\" \/><\/p>\n<p>\n\u00a0\u00a0\u00a0var skimlinks_settings = {<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0noskim: true<br \/>\n\u00a0\u00a0\u00a0};\n<\/p>\n<p>If you\u2019ve found yourself on the internet in any capacity, from stumbling through Facebook\u2019s short-form content to screen time pushing double digits from <a href=\"https:\/\/theeverygirl.com\/things-to-do-instead-of-tiktok\/\" id=\"https:\/\/theeverygirl.com\/things-to-do-instead-of-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok scrolling<\/a>, you\u2019ve likely come across the fascinating corner of the internet that is tradwives. These accounts, with their perfectly <a href=\"https:\/\/theeverygirl.com\/french-cottage-decor\/\" id=\"https:\/\/theeverygirl.com\/french-cottage-decor\/\" target=\"_blank\" rel=\"noreferrer noopener\">rustic kitchens<\/a>, adorable children with whimsical, <a href=\"https:\/\/theeverymom.com\/vintage-baby-names\/\" id=\"https:\/\/theeverymom.com\/vintage-baby-names\/\" target=\"_blank\" rel=\"noreferrer noopener\">old-fashioned names<\/a>, and millions of followers, show an idealized version of life: one where mothers always appear put together, spending their days tending to their homes and cooking elaborate meals for their nuclear families.<\/p>\n<p>Obviously, these accounts, seemingly plucked out of the 1800s, have been fodder for discussion for years. Their explicit traditional <a href=\"https:\/\/theeverygirl.com\/love-is-blind-gender-roles-controversy\/\" id=\"https:\/\/theeverygirl.com\/love-is-blind-gender-roles-controversy\/\" target=\"_blank\" rel=\"noreferrer noopener\">gender roles<\/a> and an apparent yearning for a time when anyone who didn\u2019t look exactly like the patriarch of the family (i.e., white, straight, and male) famously didn\u2019t have rights raises eyebrows. There\u2019s an almost eerie quality to it. You can\u2019t look away, even though what you\u2019re seeing feels unsettling, despite the perfect lighting in their homes. So, when a \u201ctradwife thriller\u201d played off that exact eeriness, taking the publishing world by storm, it captured the attention of readers everywhere. <strong>Ahead, my full review of the novel everyone is talking about right now\u2014<em>Yesteryear<\/em>.<\/strong><\/p>\n<div class=\"flo-article-shopping flo-article-shopping--layout_1 flo-article-shopping--image-square\" style=\"--button-background-color: #F3EDE9;--button-text-color: #000\">\n<div class=\"flo-article-shopping__items\">\n<div class=\"flo-article-shopping__item\">\n<div class=\"flo-article-shopping__image\">\n                    <a href=\"https:\/\/bookshop.org\/a\/123242\/9780593804216\" rel=\"external\"><br \/>\n                                                    <img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/media.theeverygirl.com\/wp-content\/uploads\/2026\/04\/yesteryear-caro-claire-burke-review-the-everygirl-1.jpg\" class=\"attachment-large size-large\" alt=\"Yesteryear\" loading=\"lazy\" \/>                                            <\/a>\n                <\/div>\n<div class=\"flo-article-shopping__content\">\n<div class=\"flo-article-shopping__info\">\n<div class=\"flo-article-shopping__brand\">Caro Claire Burke<\/div>\n<div class=\"flo-article-shopping__name\">\n                            <a href=\"https:\/\/bookshop.org\/a\/123242\/9780593804216\" rel=\"external \"><br \/>\n                                Yesteryear                            <\/a>\n                        <\/div>\n<div class=\"flo-article-shopping__text\">\n<p>A traditional American woman, a \u201ctradwife\u201d influencer, suddenly awakens in the brutal reality of 1855\u2014where she must unravel whether this living nightmare is an elaborate hoax, a twisted reality show, or something far more sinister in this sensational debut novel.<\/p>\n<p>Shop on <a href=\"https:\/\/bookshop.org\/a\/123242\/9780593804216\" target=\"_blank\" rel=\"noopener\">Bookshop.org<\/a>, <a href=\"https:\/\/rstyle.me\/+90wApm_zNJbf0Lo893A0OA\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>, or <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=25361&amp;awinaffid=1957609&amp;ued=https%3A%2F%2Flibro.fm%2Faudiobooks%2F9798217174331\" target=\"_blank\" rel=\"noopener\">Libro.fm<\/a><\/p>\n<\/div><\/div>\n<div class=\"flo-article-shopping__button\">\n                        <a href=\"https:\/\/bookshop.org\/a\/123242\/9780593804216\" rel=\"external \">Shop now<\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-yesteryear-about\">What is <em>Yesteryear<\/em> about?<\/h2>\n<p><em>Yesteryear<\/em> follows Natalie, a traditional American woman with a follower count in the millions. She lives in a gorgeous farmhouse, with her ovens and industrial-grade fridges conveniently hidden. She posts her and her effortless life, though her audience doesn\u2019t know about the nannies and producers keeping things running smoothly. The women who comment hate on her page are sick with jealousy. I mean, Natalie is the one living the dream.<\/p>\n<p>That is, until one morning she wakes up to find herself in an 1800s version of her house, somehow transported to an era before electricity, with versions of her children and husband that aren\u2019t the ones she\u2019s familiar with. This isn\u2019t the life she knows, and with every moment she spends in this reality, she realizes it\u2019s one she must escape, whatever the cost.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-my-review-of-yesteryear\">My review of <em>Yesteryear<\/em><\/h2>\n<p>Yes, <em>Yesteryear<\/em> is a <a href=\"https:\/\/theeverygirl.com\/best-thriller-books\/\" id=\"https:\/\/theeverygirl.com\/best-thriller-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">thriller<\/a> with a truly fantastic plot twist, but the most interesting part of the story is definitely its main character. For the entirety of the novel, we\u2019re in Natalie\u2019s head\u2014and let me tell you, it is not a pretty place to be. To say Natalie qualifies as an unlikable main character would be an understatement. While her mind is definitely a space full of hate and vitriol, it\u2019s also an absolutely fascinating setting for this story. <strong>Natalie\u2019s point of view as an antihero critiques the tradwife trend so well, and in such a layered, complex way.<\/strong><\/p>\n<p>The leading narrative about tradwives online is that they are being robbed of their agency\u2014that their traditionalist husbands have forced them into this life. Ballerina Farm\u2019s TikTok comments are full of people urging others to \u201cfree her.\u201d I\u2019ve often heard that while she was soaring to the top of her <a href=\"https:\/\/theeverygirl.com\/ballet-sneakers-trend\/\" id=\"https:\/\/theeverygirl.com\/ballet-sneakers-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">ballet<\/a> career, he clipped her wings, forcing her into the kitchen and into motherhood. While obviously we have no clue what\u2019s actually happening in these real-world scenarios, in <em>Yesteryear<\/em>, Natalie is the one fully in control.<\/p>\n<p><strong>Instead of defaulting to a world where the man is the only one who could possibly have the wherewithal to make decisions\u2014and must be the brains behind a multimillion-dollar media enterprise, while the woman just fell into it\u2014<em>Yesteryear<\/em> allows Natalie to have control over her life. <\/strong>She\u2019s created it on her own from scratch (much like the <a href=\"https:\/\/theeverygirl.com\/chicken-recipes\/\" id=\"https:\/\/theeverygirl.com\/chicken-recipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">recipes<\/a> she posts online). Yes, her inner monologue reveals her disgusting view of others, her selfishness, and her incapability of feeling empathy, but within that hatred, there\u2019s also ambition and a willingness to do whatever it takes to get what she wants.<\/p>\n<p>It makes Natalie extremely cold, blunt point of view that much harder to stomach, along with the real tradwife influencers I see on my timeline. I almost want these women to be victims of their husbands&#8217; masterminding because it&#8217;s so much easier to understand a man benefiting from the patriarchy than it is a woman who reinforces it for her own financial and social gain, despite how it works against all other women. The idea that a man hates women is nothing new, but reading how vehemently Natalie hates other women, how she rolls her eyes at them and their goals, and how aware she is that they&#8217;re judging her right back isn&#8217;t easy to read. Though no matter how harsh her thoughts and opinions are, you&#8217;re never without empathy for Natalie. After all, she was born in a world run by men just like the rest of us, and she&#8217;s using it to her advantage to provide for her family.<\/p>\n<p>When Natalie is thrust into the 1800s, she&#8217;s forced to actually experience the messaging her account has been pushing. <strong>While she definitely believes the anti-women rhetoric she peddles online, she is forced to experience the true brutality of that message. <\/strong>What it really means to answer to a man, without millions lining your pockets to soften the blow. When her illusion cracks, she attempts to find her way back to the world where she shows a subservient life online, urging women to follow her way of life, but she actually has the power. Though as we see this play out, you can&#8217;t help but ask yourself if she ever actually had the power in the first place. <\/p>\n<p>Another incredibly interesting theme in the novel is the idea of performance. The juxtaposition between Natalie\u2019s inner monologue and her actions reveals how, with every step, she is performing. Whether that audience is her actual <a href=\"https:\/\/theeverygirl.com\/social-media-detox\/\" id=\"https:\/\/theeverygirl.com\/social-media-detox\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> followers, societal expectations, or her private performance for God, it pushes us to investigate where we perform in our own lives. Natalie is obsessed with appearing flawless to everyone around her, and while she certainly goes to greater lengths, it\u2019s something we all attempt daily. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>Yesteryear<\/em> is one of the most fascinating deep dives into modern internet culture I\u2019ve ever read.&#8221;<\/p>\n<\/blockquote>\n<p>When someone passes as perfect\u2014even when we know it\u2019s a lie\u2014we can\u2019t help but will them to misstep, to reveal the true messiness inside them. <strong>As an audience, a part of us enjoys watching Natalie (and the other trad wives on our FYP) fail, spiral, and unravel because it means that even someone who has money, success, and privilege can\u2019t be perfect.<\/strong> And when even they have flaws, we finally give ourselves permission to have them, too. In this book, we watch that crash and burn, knowing Natalie\u2019s part in it, wanting her to succeed and fail at the same time. Diving into that contradiction is exactly why <em>Yesteryear<\/em> has caught the attention of so many.<\/p>\n<p>The tradwife phenomenon is such an effective backdrop for this character study. There\u2019s something romantic about that traditional cowboy life. I mean, <a href=\"https:\/\/theeverygirl.com\/cowboy-romance-books\/\" id=\"https:\/\/theeverygirl.com\/cowboy-romance-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">cowboy romances<\/a> are thriving right now. <em>Yellowstone<\/em> has a million spinoffs. Every It girl in New York City is wearing <a href=\"https:\/\/theeverygirl.com\/how-to-wear-cowboy-boots\/\" id=\"https:\/\/theeverygirl.com\/how-to-wear-cowboy-boots\/\" target=\"_blank\" rel=\"noreferrer noopener\">cowboy boots<\/a> down the street. The image of being able to afford a sprawling, beautiful patch of land and create our own rustic retreat (complete with all the luxuries of modern life we\u2019re accustomed to, of course) with an Americana aesthetic is an easy sell. And no matter what the comment section of these accounts looks like, we\u2019re fascinated by the story these people are telling.<\/p>\n<p>Even if you love your independence and the desire for children is nonexistent, when you&#8217;re <a href=\"https:\/\/theeverygirl.com\/head-heart-hand-method-for-procrastination\/\" id=\"https:\/\/theeverygirl.com\/head-heart-hand-method-for-procrastination\/\" target=\"_blank\" rel=\"noreferrer noopener\">drowning in your nine-to-five<\/a>, we can all romanticize a life where your biggest worry is whether your sourdough starter will rise. <strong>Part of us wants to believe the tradwife lie that\u2019s being sold, and <em>Yesteryear<\/em> takes that desire and explores it deeply, deconstructing the fantasy.<\/strong> It\u2019s addicting, just like scrolling through these influencers\u2019 pages.<\/p>\n<p>While on Instagram, you may create your own stories about the slightly eerie families you see online\u2014<em>Yesteryear<\/em> fills in those \u201cwhat if\u201d blanks for you, expertly highlighting both the possible sinister nature of these accounts and how the world around us is to blame with its extreme views, constant breaking news, and the kind of chaos that makes an escape into the past look oh-so shiny.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-so-should-you-read-yesteryear\">So, should you read <em>Yesteryear<\/em>?<\/h2>\n<p><strong>If the hook \u201ctrad-wife thriller\u201d hasn\u2019t already convinced you to pick up this <a href=\"https:\/\/theeverygirl.com\/may-book-club\/\" id=\"https:\/\/theeverygirl.com\/may-book-club\/\" target=\"_blank\" rel=\"noreferrer noopener\">book<\/a>, let me be the push you need. <\/strong><em>Yesteryear<\/em> is one of the most fascinating deep dives into modern internet culture I\u2019ve ever read. Caro Claire Burke manages to craft one of the most unlikable main characters I\u2019ve ever encountered while still leaving readers with empathy for her. It expertly critiques gender roles, the way we consume content, and how we perform for an audience\u2014whether that audience scrutiny comes in the form of a God, an Instagram follower, or societal expectations. It\u2019s one of those books you read and immediately want to start over to catch everything you missed the first time.<\/p>\n<div id=\"fd-form-69498d871c4452f462816f41\"><\/div>\n<p>  window.fd(&#8216;form&#8217;, {<br \/>\n    formId: &#8216;69498d871c4452f462816f41&#8217;,<br \/>\n    containerEl: &#8216;#fd-form-69498d871c4452f462816f41&#8217;<br \/>\n  });<\/p>\n<div class=\"flo-people-spotlight flo-people-spotlight--layout_2 flo-people-spotlight--image-left\" style=\"--background-color: #f3ede8;--text-color: #000000\">\n<div class=\"flo-people-spotlight__image\">\n                    <img decoding=\"async\" src=\"https:\/\/media.theeverygirl.com\/wp-content\/uploads\/2024\/01\/Lauren-Blue-Headshot-TEG.jpeg\" alt=\"lauren blue\" \/>\n            <\/div>\n<div class=\"flo-people-spotlight__content\">\n<div class=\"flo-people-spotlight__title\">ABOUT THE AUTHOR<\/div>\n<div class=\"flo-people-spotlight__text\">\n<h3>Lauren Blue, Associate Editor &amp; Book Club Co-Host<\/h3>\n<p>As an Associate Editor for The Everygirl, Lauren ideates and writes content for every facet of our readers\u2019 lives, from must-read books and behind-the-scenes interviews to beauty products she can\u2019t live without. When she isn\u2019t sitting in an AMC watching the latest buzzy release, she can be found scouring Goodreads for the perfect pick for <a href=\"https:\/\/theeverygirl.com\/book-club\/\" target=\"_blank\" rel=\"noopener\">The Everygirl Book Club<\/a>. There, she co-hosts discussions with members, debating plotlines, fancasting characters, and, of course, tossing in her own recommendations.<\/p>\n<\/div>\n<div class=\"flo-people-spotlight__cta\"><a href=\"https:\/\/theeverygirl.com\/contributor\/lauren-blue\/\">READ LAUREN\u2019S FULL BIO<\/a><\/div>\n<\/p><\/div>\n<\/div>\n<p>\u00a0\u00a0\u00a0var skimlinks_settings = {<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0noskim: true<br \/>\n\u00a0\u00a0\u00a0};<\/p>\n<p>The post <a href=\"https:\/\/theeverygirl.com\/yesteryear-caro-claire-burke-review\/\">&#8216;Yesteryear&#8217; Answers the Question: Could Tradwives Survive the Reality They Shill Online?<\/a> appeared first on <a href=\"https:\/\/theeverygirl.com\">The Everygirl<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/theeverygirl.com\/yesteryear-caro-claire-burke-review\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0\u00a0var skimlinks_settings = { \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0noskim: true \u00a0\u00a0\u00a0}; If you\u2019ve found yourself on the internet in any capacity, from stumbling through Facebook\u2019s short-form content to screen time pushing double digits from TikTok scrolling, you\u2019ve likely come across the fascinating corner of the internet that is tradwives. These accounts, with their perfectly rustic kitchens, adorable children with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trending-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Yesteryear\u2019 Answers the Question: Could Tradwives Survive the Reality They Shill Online? - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=331\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Yesteryear\u2019 Answers the Question: Could Tradwives Survive the Reality They Shill Online? - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0\u00a0var skimlinks_settings = { \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0noskim: true \u00a0\u00a0\u00a0}; If you\u2019ve found yourself on the internet in any capacity, from stumbling through Facebook\u2019s short-form content to screen time pushing double digits from TikTok scrolling, you\u2019ve likely come across the fascinating corner of the internet that is tradwives. 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