{"id":3469,"date":"2026-07-09T13:47:43","date_gmt":"2026-07-09T13:47:43","guid":{"rendered":"https:\/\/silvybrand.com\/?p=3469"},"modified":"2026-07-09T13:47:43","modified_gmt":"2026-07-09T13:47:43","slug":"slates-gray-dollar25000-truck-just-got-a-crayola-makeover","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=3469","title":{"rendered":"Slate\u2019s Gray $25,000 Truck Just Got a Crayola Makeover"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Slate Auto, the<\/span> Bezos-backed carmaker building America&#8217;s <a href=\"https:\/\/www.wired.com\/story\/slate-ev-truck-price-specs-release-date\/\" class=\"text link\">cheapest electric truck<\/a>, is teaming up with Crayola on five vehicle wraps. It is apparently the crayon company&#8217;s first-ever automotive partnership, yet it neatly fits Slate&#8217;s basic pitch: a gray, unpainted truck designed from the start to be wrapped rather than sprayed to keep costs down.<\/p>\n<p class=\"paywall\">The five searingly bright colored wraps\u2014Cerulean, Fern, Jersey Tomato, Razzmatazz, and <a data-offer-url=\"https:\/\/www.crayola.com\/en-gb\/faqs\/the-return-of-dandelion-faq\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.crayola.com\/en-gb\/faqs\/the-return-of-dandelion-faq&quot;}\" href=\"https:\/\/www.crayola.com\/en-gb\/faqs\/the-return-of-dandelion-faq\" rel=\"nofollow noopener\" target=\"_blank\">Dandelion<\/a>\u2014are pulled from Crayola&#8217;s existing crayon lineup, meaning that, yes, prospective owners will have to spec that they want a hot-pink Razzmatazz Slate (WIRED&#8217;s pick).<\/p>\n<p class=\"paywall\">Each comes as a starter pack with decals, complete with a color-coordinated key-fob cap and a clip-on dashboard accessory Slate calls a \u201cSlatelet.\u201d The packs will sell through Slate&#8217;s own online marketplace, alongside the more than 200 other accessories the company already offers.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Bumper Transportation Vehicle Car Machine Wheel and Headlight\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_120,c_limit\/070926_Slate-Crayola-02.jpg 120w, https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_240,c_limit\/070926_Slate-Crayola-02.jpg 240w, https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_320,c_limit\/070926_Slate-Crayola-02.jpg 320w, https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_640,c_limit\/070926_Slate-Crayola-02.jpg 640w, https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_960,c_limit\/070926_Slate-Crayola-02.jpg 960w, https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_1280,c_limit\/070926_Slate-Crayola-02.jpg 1280w, https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_1600,c_limit\/070926_Slate-Crayola-02.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/media.wired.com\/photos\/6a4f923554154930d8b69bcf\/master\/w_1600%2Cc_limit\/070926_Slate-Crayola-02.jpg\"\/><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-bpPcvW kzGGxb caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU gZqZYz hbiMYj caption__text\"><\/p>\n<p>The Bezos-Backed Slate is resplendent in Dandelion yellow.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk fSrqtv hRFzlA caption__credit\">Courtesy of Slate<\/span><\/div>\n<\/figure>\n<p class=\"paywall\">The basic \u201cblank\u201d Slate truck starts at $24,950, a price that has already made it the cheapest new truck on the US market. The EV ships with a single gray composite body, no touchscreen, and manual windows, all in service of hitting that low price point.<\/p>\n<p class=\"paywall\">Wraps for the Slate have been part of the plan from day one, with standard wrap kits in over 100 hues starting at $500, and the company has said professional installation runs roughly the same. However, while this particular colorful makeover might evoke childhood memories, the price of the Crayola starter packs is certainly not pocket money. A Dandelion or Jersey Tomato transformation will set owners back $1,550\u2014three times the cost of a standard Slate wrap\u2014a meaningful jump considering the brand&#8217;s \u201caffordable customization\u201d pitch.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Electronics Mobile Phone and Phone\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_120,c_limit\/070926_Slate-Crayola-03.jpg 120w, https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_240,c_limit\/070926_Slate-Crayola-03.jpg 240w, https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_320,c_limit\/070926_Slate-Crayola-03.jpg 320w, https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_640,c_limit\/070926_Slate-Crayola-03.jpg 640w, https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_960,c_limit\/070926_Slate-Crayola-03.jpg 960w, https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_1280,c_limit\/070926_Slate-Crayola-03.jpg 1280w, https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_1600,c_limit\/070926_Slate-Crayola-03.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/media.wired.com\/photos\/6a4f923559a52fa8233638e1\/master\/w_1600%2Cc_limit\/070926_Slate-Crayola-03.jpg\"\/><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-bpPcvW kzGGxb caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU gZqZYz hbiMYj caption__text\"><\/p>\n<p>The $1,550 Crayola pack also includes a key-fob cap and clip-on dashboard \u201cSlatelet.\u201d<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk fSrqtv hRFzlA caption__credit\">Courtesy of Slate<\/span><\/div>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/slates-gray-dollar25000-truck-just-got-a-crayola-makeover\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slate Auto, the Bezos-backed carmaker building America&#8217;s cheapest electric truck, is teaming up with Crayola on five vehicle wraps. It is apparently the crayon company&#8217;s first-ever automotive partnership, yet it neatly fits Slate&#8217;s basic pitch: a gray, unpainted truck designed from the start to be wrapped rather than sprayed to keep costs down. The five [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[418,44,929,37,218,220],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-automobiles","tag-cars","tag-color","tag-design","tag-electric-vehicles","tag-evs-and-hybrids"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slate\u2019s Gray $25,000 Truck Just Got a Crayola Makeover - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The Bezos-backed automaker building America\u2019s cheapest electric truck is teaming up with the crayon company in a bid to brighten its rides. Make ours Razzmatazz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=3469\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slate\u2019s Gray $25,000 Truck Just Got a Crayola Makeover - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"The Bezos-backed automaker building America\u2019s cheapest electric truck is teaming up with the crayon company in a bid to brighten its rides. 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