{"id":3538,"date":"2026-07-10T13:55:36","date_gmt":"2026-07-10T13:55:36","guid":{"rendered":"https:\/\/silvybrand.com\/?p=3538"},"modified":"2026-07-10T13:55:36","modified_gmt":"2026-07-10T13:55:36","slug":"instagram-adam-mosseri-ai-feed-filters","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=3538","title":{"rendered":"Instagram\u2019s Adam Mosseri: If you don\u2019t like AI, \u2018then you shouldn\u2019t have it in your feed\u2019"},"content":{"rendered":"


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Though Instagram head Adam Mosseri doesn\u2019t want to filter out AI content on the platform, he argues that you \u201cshouldn\u2019t have it in your feed\u201d if you don\u2019t like it. \u201cI don\u2019t think we should filter out AI content,\u201d Mosseri said during an interview on Lenny Rachitsky\u2019s podcast<\/a>. \u201cI think we should let you know if content is AI content or not.\u201d<\/p>\n<\/div>\n

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At the same time, Mosseri seems to be drawing a distinction between content-based sorting and banning AI from the platform entirely. In fact, he believes people who love AI content \u201cshould be able to have a feed that\u2019s just AI town.\u201d Instagram, like many other platforms, including TikTok, YouTube, and Facebook, will readily label AI-generated content, but won\u2019t give you an option to filter it out<\/a> of your feed.<\/p>\n<\/div>\n

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Mosseri acknowledged that detecting AI content is \u201chard,\u201d and that Instagram may \u201close the ability\u201d to pick up on AI posts as models improve. \u201cI think you should be able to just ask, \u201cIs this AI?,\u201d and we should be able to tell you we think it probably is, or we\u2019re not sure, or it\u2019s definitely not, or definitely isn\u2019t.\u201d He adds that it might be \u201cmore practical\u201d to label non-AI-generated \u201ccamera-captured content\u201d instead, echoing what he said about fingerprinting<\/a> \u201creal media\u201d in December 2025.<\/p>\n<\/div>\n

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And while Mosseri notes that Instagram needs to \u201cfigure out how to crack down\u201d on spammy AI content, the platform continues to embrace the technology. With the launch of Meta\u2019s AI image generator, Muse Spark, Instagram users can now put other users<\/a> into their AI creations by just tagging them \u2014 a feature that Haley McNamara, the executive director of the National Center on Sexual Exploitation, said \u201ccreates obvious and foreseeable opportunities for exploitation, sexual abuse, harassment, and identity fraud.\u201d<\/p>\n<\/div>\n


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Though Instagram head Adam Mosseri doesn\u2019t want to filter out AI content on the platform, he argues that you \u201cshouldn\u2019t have it in your feed\u201d if you don\u2019t like it. \u201cI don\u2019t think we should filter out AI content,\u201d Mosseri said during an interview on Lenny Rachitsky\u2019s podcast. \u201cI think we should let you know […]<\/p>\n","protected":false},"author":1,"featured_media":3539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,421,70,46,34],"class_list":["post-3538","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-instagram","tag-meta","tag-news","tag-tech"],"yoast_head":"\nInstagram\u2019s Adam Mosseri: If you don\u2019t like AI, \u2018then you shouldn\u2019t have it in your feed\u2019 - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Instagram head Adam Mosseri says the platform shouldn\u2019t filter out AI content, but still argues that if you don\u2019t like it, you \u201cshouldn\u2019t have it in your feed.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=3538\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram\u2019s Adam Mosseri: If you don\u2019t like AI, \u2018then you shouldn\u2019t have it in your feed\u2019 - 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