{"id":3636,"date":"2026-07-12T20:08:34","date_gmt":"2026-07-12T20:08:34","guid":{"rendered":"https:\/\/silvybrand.com\/?p=3636"},"modified":"2026-07-12T20:08:34","modified_gmt":"2026-07-12T20:08:34","slug":"ubers-autonomous-vehicle-strategy-slow-their-adoption","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=3636","title":{"rendered":"Uber\u2019s Autonomous Vehicle Strategy: Slow Their Adoption"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">A decade ago,<\/span> then-Uber CEO Travis Kalanick said he saw <a href=\"https:\/\/www.wired.com\/tag\/autonomous-vehicles\/\" class=\"text link\">autonomous vehicles<\/a> as an existential threat to the ride-hail company&#8217;s business model.<\/p>\n<p class=\"paywall\">\u201cWhat would happen if we weren\u2019t a part of that future? If we weren\u2019t part of the autonomy thing? Then the future passes us by,\u201d Kalanick told <a data-offer-url=\"https:\/\/www.businessinsider.com\/travis-kalanick-interview-on-self-driving-cars-future-driver-jobs-2016-8\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.businessinsider.com\/travis-kalanick-interview-on-self-driving-cars-future-driver-jobs-2016-8&quot;}\" href=\"https:\/\/www.businessinsider.com\/travis-kalanick-interview-on-self-driving-cars-future-driver-jobs-2016-8\" rel=\"nofollow noopener\" target=\"_blank\">Business Insider<\/a>.<\/p>\n<p class=\"paywall\">In the years since, <a href=\"https:\/\/www.wired.com\/tag\/uber\/\" class=\"text link\">Uber<\/a> has settled on a strategy that, rather than see it build and operate its own <a href=\"https:\/\/www.wired.com\/tag\/self-driving-cars\/\" class=\"text link\">self-driving cars<\/a>, puts it on track to become the place where riders can get connected with any ride, driven by a human or robot. \u201cWe think there are going to be many AV players around the world, and we want to be the go-to commercial platform for all of them,\u201d now-CEO Dara Khosrowshahi told investors in 2024. Since then, the company has <a href=\"https:\/\/www.wired.com\/story\/ubers-drive-to-become-the-kleenex-of-robotaxis\/\" class=\"text link\">signed agreements with more than 25 major robotaxi players<\/a>, with driverless vehicles from Waymo, Nuro, Baidu, and Volkswagen\u2019s MOIA either available or soon to be available on the Uber app in several global cities.<\/p>\n<p class=\"paywall\">Now, according to documents viewed by WIRED and another obtained through a public records request, Uber\u2019s lobbyists are pushing to build that strategy into law. The company\u2019s representatives have pressed lawmakers to deploy autonomous vehicles on what it calls \u201chybrid networks,\u201d where human drivers work alongside robots as the new tech grows.<\/p>\n<p class=\"paywall\">In New Jersey, a lobbyist representing Uber took the strategy a step further, circulating legislative language that would, for a period of three years, require any platform offering driverless ride-hailing services to have human drivers serve 85 percent of its rides.<\/p>\n<p class=\"paywall\">The language would likely prevent self-driving vehicle developers, including <a href=\"https:\/\/www.wired.com\/tag\/waymo\/\" class=\"text link\">Waymo<\/a>, <a href=\"https:\/\/www.wired.com\/story\/zoox-self-driving-car-video-san-francisco\/\" class=\"text link\">Zoox<\/a>, and <a href=\"https:\/\/www.wired.com\/story\/tesla-robotaxi-launch-survey-data\/\" class=\"text link\">Tesla<\/a>, from operating their own ride-hail apps in the state\u2014effectively forcing them onto another ride-hail app if they hope to enter the market and limiting competition for Uber, the country\u2019s reigning ride-hail leader.<\/p>\n<p class=\"paywall\">A representative for Uber pitched a version of the proposal to New Jersey state senator Andrew Zwicker, according to his chief of staff, Ayla Rios. Zwicker is the sponsor of a <a data-offer-url=\"https:\/\/njleg.state.nj.us\/bill-search\/2026\/S1677?utm_source=chatgpt.com\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/njleg.state.nj.us\/bill-search\/2026\/S1677?utm_source=chatgpt.com&quot;}\" href=\"https:\/\/njleg.state.nj.us\/bill-search\/2026\/S1677?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">bill<\/a> currently being considered by the state legislature that would establish New Jersey&#8217;s first set of rules governing self-driving cars on public roads. The Uber lobbyists\u2019 proposed language restricting standalone robotaxi-hailing apps is not currently part of the bill, which could come up for a vote this fall.<\/p>\n<p class=\"paywall\">The New Jersey bill is the first proposed in the nation that would limit the operation of Tesla\u2019s robotaxis, because it requires AV developers to <a data-offer-url=\"https:\/\/www.theverge.com\/transportation\/962309\/new-jersey-robotaxi-bill-lidar-tesla\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.theverge.com\/transportation\/962309\/new-jersey-robotaxi-bill-lidar-tesla&quot;}\" href=\"https:\/\/www.theverge.com\/transportation\/962309\/new-jersey-robotaxi-bill-lidar-tesla\" rel=\"nofollow noopener\" target=\"_blank\">use multiple sensors to power its software<\/a>, rather than just cameras, as Tesla\u2019s technology does. It would also require vehicles to be operated in emergencies using steering wheels and brake pedals, which purpose-built robotaxis like those from Zoox do not have.<\/p>\n<p class=\"paywall\">In Washington, DC, where autonomous vehicle developers, including Waymo, <a href=\"https:\/\/www.wired.com\/story\/waymo-hits-a-rough-patch-in-washington-dc\/\" class=\"text link\">are engaged in<\/a> a <a href=\"https:\/\/www.wired.com\/story\/waymo-asks-the-dc-public-to-pressure-their-city-officials\/\" class=\"text link\">pitched<\/a>, months-long battle to allow robotaxi services to operate in the district, Uber representatives also sought to ensure that \u201chybrid networks\u201d would be the future of ride-hail.<\/p>\n<p class=\"paywall\">A bill introduced by city council member Charles Allen in April would allow driverless services on DC\u2019s public roads under certain conditions. In an email sent more than a week before the introduction of the legislation and obtained by WIRED through a public records request, Uber lobbyist L\u00e1Vita Gardner thanked an Allen staffer for committing to allowing ride-hail companies like Uber to participate in the district\u2019s autonomous vehicle program. \u201cAllowing for hybrid networks will be critical for a smooth transition that supports both technology and human drivers,\u201d Gardner wrote. (The DC bill will be the subject of a hearing on Monday, and has not yet come up for a vote.)<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/ubers-autonomous-vehicle-strategy-slow-their-adoption\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company&#8217;s business model. \u201cWhat would happen if we weren\u2019t a part of that future? If we weren\u2019t part of the autonomy thing? Then the future passes us by,\u201d Kalanick told Business Insider. In the years since, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[438,179,954,197,367,274],"class_list":["post-3636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-autonomous-vehicles","tag-regulation","tag-robotaxis","tag-tesla","tag-uber","tag-waymo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber\u2019s Autonomous Vehicle Strategy: Slow Their Adoption - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"In at least two places, Uber has pushed a policy that could give it an advantage over developers of self-driving cars. 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