{"id":3859,"date":"2026-07-16T04:13:28","date_gmt":"2026-07-16T04:13:28","guid":{"rendered":"https:\/\/silvybrand.com\/?p=3859"},"modified":"2026-07-16T04:13:28","modified_gmt":"2026-07-16T04:13:28","slug":"heres-the-truth-about-whether-metas-nametag-face-recognition-exists","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=3859","title":{"rendered":"Here\u2019s the Truth About Whether Meta\u2019s NameTag Face Recognition Tech \u2018Exists\u2019"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Does a software feature exist if its code has been deployed to the devices of millions of people but they can\u2019t use it yet? Not if you work at <a href=\"https:\/\/www.wired.com\/tag\/meta\/\" class=\"text link\">Meta<\/a>.<\/p>\n<p class=\"paywall\">The company\u2019s executives have spent the last few weeks making this semantic argument about NameTag, the in-development <a href=\"https:\/\/www.wired.com\/tag\/face-recognition\/\" class=\"text link\">face-recognition<\/a> system that Meta built for <a href=\"https:\/\/www.wired.com\/story\/meta-new-smart-glasses-are-cheaper-colorful-and-meta-branded\/\" class=\"text link\">its smart glasses<\/a>. The inevitable result is confusion, but that\u2019s easy enough to clear up.<\/p>\n<p class=\"paywall\">On June 4, <a href=\"https:\/\/www.wired.com\/story\/meta-smart-glasses-face-recognition-nametag-connections\/\" class=\"text link\">WIRED reported<\/a> that Meta included robust\u2014but inactive\u2014code for NameTag in Meta AI, the companion app for Meta Ray-Ban glasses that has been downloaded tens of millions of times. In response to our story, Andy Stone, Meta\u2019s vice president of communications, responded in part by writing <a data-offer-url=\"https:\/\/x.com\/andymstone\/status\/2062598947051344132\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/andymstone\/status\/2062598947051344132&quot;}\" href=\"https:\/\/x.com\/andymstone\/status\/2062598947051344132\" rel=\"nofollow noopener\" target=\"_blank\">on X<\/a>, \u201cHere&#8217;s a thing: Wired reports Meta didn&#8217;t answer several questions about how this will work. How could we? The feature doesn&#8217;t exist!\u201d Meta <a href=\"https:\/\/www.wired.com\/story\/meta-removes-face-recognition-code-meta-ai-app-smart-glasses\/\" class=\"text link\">removed the NameTag code<\/a> from Meta AI the next day.<\/p>\n<p class=\"paywall\">According to WIRED\u2019s analysis of the Meta AI app, code for NameTag appeared in the app as early as January. In mid-February, <a data-offer-url=\"https:\/\/www.nytimes.com\/2026\/02\/13\/technology\/meta-facial-recognition-smart-glasses.html\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.nytimes.com\/2026\/02\/13\/technology\/meta-facial-recognition-smart-glasses.html&quot;}\" href=\"https:\/\/www.nytimes.com\/2026\/02\/13\/technology\/meta-facial-recognition-smart-glasses.html\" rel=\"nofollow noopener\" target=\"_blank\">The New York Times<\/a> reported that Meta had been working on NameTag face recognition. By May, WIRED found, the core components of the NameTag code were present in the MetaAI app.<\/p>\n<p class=\"paywall\">Whether the feature existed prior to Meta removing the code depends on how one defines \u201cfeature\u201d and \u201cexist.\u201d Whatever one\u2019s position, a researcher who goes by the name Buchodi <a data-offer-url=\"https:\/\/www.buchodi.com\/meta-glasses-facial-recognition\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.buchodi.com\/meta-glasses-facial-recognition\/&quot;}\" href=\"https:\/\/www.buchodi.com\/meta-glasses-facial-recognition\/\" rel=\"nofollow noopener\" target=\"_blank\">reviewed the code at WIRED\u2019s request<\/a>, and was able to use the NameTag system to recognize a photograph of the face of the philosopher Michel Foucault, famed for his writing on surveillance as an instrument of power.<\/p>\n<p class=\"paywall\">The claim that Meta had no way of describing how the feature works\u2014or even would work\u2014was further undercut last week, when Meta CTO Andrew \u201cBoz\u201d Bosworth did so in detail on a podcast.<\/p>\n<p class=\"paywall\">On the July 8 episode of the <a href=\"https:\/\/www.youtube.com\/watch?v=VmQl7TswfLM&amp;t=447s\" class=\"text link\"><em>The Most Interesting Thing in AI<\/em>,<\/a> host Nicholas Thompson\u2014CEO of The Atlantic and a former WIRED editor in chief\u2014asked who NameTag would identify during a part of the discussion labeled \u201cWhat\u2019s true and false about NameTag.\u201d Bosworth replied: \u201cSomebody you met in person with your glasses on who introduced themselves\u2014or you said, \u2018OK, this is David, remember this person.\u2019 Only available to you when you\u2019re wearing your glasses\u2014this is a person you\u2019ve met before. Here\u2019s their name. They\u2019re right in front of you \u2026 That\u2019s what we call a NameTags feature.\u201d<\/p>\n<p class=\"paywall\">Bosworth later said of NameTag, \u201cSo, it&#8217;s a thing that, um\u2014I think would be a great feature.\u201d<\/p>\n<p class=\"paywall\">In response to inquiries from WIRED about this apparent contradiction, Meta has repeatedly stressed the conditional nature of Bosworth\u2019s statement\u2014that it \u201cwould be\u201d a great feature, not that it is or will be. Spokesperson Ryan Daniels specifically highlighted the word \u201cwould,\u201d bolding and underlining it, in an email exchange with WIRED about the apparent disconnect between Stone\u2019s claim that NameTag doesn\u2019t exist and Bosworth\u2019s minutes-long description of it.<\/p>\n<p class=\"paywall\">&#8220;There is no contradiction. Boz says this &#8216;would&#8217; be a good feature, particularly to answer the blind and low-vision community members\u2019 calls to help them identify people they\u2019ve already met or want to remember,\u201d Daniels tells WIRED in a statement. \u201cWhile we&#8217;re exploring this, it&#8217;s not available to consumers today. We think it\u2019s important that people understand this remains distinct from connecting glasses to a central database of people in the world, which is not a capability we are building.&#8221;<\/p>\n<p class=\"paywall\">To be clear, NameTag existed as of roughly six weeks ago. Meta had been building NameTag since early 2025\u2014licensing face-recognition software, assembling a full detection-and-matching pipeline, and adding it to the tens of millions of phones the app runs on, where it sat until WIRED reported on it. While it was not possible for people to actually use it without specialized tools, WIRED\u2019s analysis of the Meta AI code, as well as that of two independent experts, found a technically functional face-recognition system within the app millions of people have on their phones. That system still exists, if you take Bosworth\u2019s discussion of it at face value.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/heres-the-truth-about-whether-metas-nametag-face-recognition-exists\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does a software feature exist if its code has been deployed to the devices of millions of people but they can\u2019t use it yet? Not if you work at Meta. The company\u2019s executives have spent the last few weeks making this semantic argument about NameTag, the in-development face-recognition system that Meta built for its smart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[196,180,70,177,104,842],"class_list":["post-3859","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-face-recognition","tag-laws","tag-meta","tag-privacy","tag-smart-glasses","tag-tech-policy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s the Truth About Whether Meta\u2019s NameTag Face Recognition Tech \u2018Exists\u2019 - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Since WIRED reported on Meta\u2019s NameTag face recognition system, company executives have made confusing and conflicting remarks about its very existence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=3859\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s the Truth About Whether Meta\u2019s NameTag Face Recognition Tech \u2018Exists\u2019 - 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