{"id":3908,"date":"2026-07-16T16:56:49","date_gmt":"2026-07-16T16:56:49","guid":{"rendered":"https:\/\/silvybrand.com\/?p=3908"},"modified":"2026-07-16T16:56:49","modified_gmt":"2026-07-16T16:56:49","slug":"swatch-gold-moonswatch-solves-the-problem-of-the-nightmare-royal-pop-launch","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=3908","title":{"rendered":"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch"},"content":{"rendered":"


\n<\/p>\n

\n

Ever looking to<\/span> underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch<\/a> featuring Omega\u2019s proprietary 18K Moonshine Gold alloy.<\/p>\n

But whereas previous special versions had only a sliver of the shiny stuff<\/a>, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega\u2019s 18K Moonshine Gold alloy, with a combined weight of 11 grams.<\/p>\n

Called the Mission to the Moon 1969<\/a>, the watch commemorates the Apollo 11 moon landing<\/a> on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.<\/p>\n

\n
\"Image<\/picture><\/span><\/div>\n

Photograph: Courtesy of Swatch<\/span><\/p>\n<\/figure>\n

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today\u2019s gold price. This means the Mission to the Moon 1969 retails for around $620.<\/p>\n

Perhaps thinking of the chaos that consumed Swatch stores worldwide<\/a> in May during the launch of the Audemars Piguet x Swatch Royal Pop<\/a>\u2014itself a repeat of the fury surrounding the MoonSwatch launch four years ago<\/a>\u2014Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an \u201cESTA\u201d or Electronic Swatch Timepiece Application.<\/p>\n

\n
\n
\"Image<\/picture><\/span><\/div>\n

Photograph: Courtesy of Swatch<\/span><\/p>\n<\/figure>\n

\n
\"Image<\/picture><\/span><\/div>\n

Photograph: Courtesy of Swatch<\/span><\/p>\n<\/figure>\n<\/div>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega\u2019s proprietary 18K Moonshine Gold alloy. But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from […]<\/p>\n","protected":false},"author":1,"featured_media":3909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[335,37,170,990],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apparel","tag-design","tag-space","tag-watches"],"yoast_head":"\nSwatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Swatch\u2019s latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega\u2019s 18K Moonshine Gold. To get one, you'll have to join a lottery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=3908\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"Swatch\u2019s latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega\u2019s 18K Moonshine Gold. To get one, you'll have to join a lottery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silvybrand.com\/?p=3908\" \/>\n<meta property=\"og:site_name\" content=\"Silvybrand Lifestyle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-16T16:56:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/07\/TOP20ART.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SILVYBRAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SILVYBRAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908\"},\"author\":{\"name\":\"SILVYBRAND\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\"},\"headline\":\"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch\",\"datePublished\":\"2026-07-16T16:56:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908\"},\"wordCount\":274,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TOP20ART.jpg\",\"keywords\":[\"apparel\",\"design\",\"Space\",\"watches\"],\"articleSection\":[\"Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=3908#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908\",\"name\":\"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch - Silvybrand Lifestyle Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TOP20ART.jpg\",\"datePublished\":\"2026-07-16T16:56:49+00:00\",\"description\":\"Swatch\u2019s latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega\u2019s 18K Moonshine Gold. To get one, you'll have to join a lottery.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=3908\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#primaryimage\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TOP20ART.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TOP20ART.jpg\",\"width\":1280,\"height\":670},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=3908#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/silvybrand.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"name\":\"Silvybrand Lifestyle Blog\",\"description\":\"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.\",\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/silvybrand.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\",\"name\":\"Silvybrand Lifestyle Blog\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"width\":1115,\"height\":522,\"caption\":\"Silvybrand Lifestyle Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\",\"name\":\"SILVYBRAND\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"caption\":\"SILVYBRAND\"},\"sameAs\":[\"https:\\\/\\\/silvybrand.com\"],\"url\":\"https:\\\/\\\/silvybrand.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch - Silvybrand Lifestyle Blog","description":"Swatch\u2019s latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega\u2019s 18K Moonshine Gold. To get one, you'll have to join a lottery.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silvybrand.com\/?p=3908","og_locale":"en_US","og_type":"article","og_title":"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch - Silvybrand Lifestyle Blog","og_description":"Swatch\u2019s latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega\u2019s 18K Moonshine Gold. To get one, you'll have to join a lottery.","og_url":"https:\/\/silvybrand.com\/?p=3908","og_site_name":"Silvybrand Lifestyle Blog","article_published_time":"2026-07-16T16:56:49+00:00","og_image":[{"width":1280,"height":670,"url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/07\/TOP20ART.jpg","type":"image\/jpeg"}],"author":"SILVYBRAND","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SILVYBRAND","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silvybrand.com\/?p=3908#article","isPartOf":{"@id":"https:\/\/silvybrand.com\/?p=3908"},"author":{"name":"SILVYBRAND","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3"},"headline":"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch","datePublished":"2026-07-16T16:56:49+00:00","mainEntityOfPage":{"@id":"https:\/\/silvybrand.com\/?p=3908"},"wordCount":274,"commentCount":0,"publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"image":{"@id":"https:\/\/silvybrand.com\/?p=3908#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/07\/TOP20ART.jpg","keywords":["apparel","design","Space","watches"],"articleSection":["Gadgets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/silvybrand.com\/?p=3908#respond"]}]},{"@type":"WebPage","@id":"https:\/\/silvybrand.com\/?p=3908","url":"https:\/\/silvybrand.com\/?p=3908","name":"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch - Silvybrand Lifestyle Blog","isPartOf":{"@id":"https:\/\/silvybrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silvybrand.com\/?p=3908#primaryimage"},"image":{"@id":"https:\/\/silvybrand.com\/?p=3908#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/07\/TOP20ART.jpg","datePublished":"2026-07-16T16:56:49+00:00","description":"Swatch\u2019s latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega\u2019s 18K Moonshine Gold. To get one, you'll have to join a lottery.","breadcrumb":{"@id":"https:\/\/silvybrand.com\/?p=3908#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silvybrand.com\/?p=3908"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/?p=3908#primaryimage","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/07\/TOP20ART.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/07\/TOP20ART.jpg","width":1280,"height":670},{"@type":"BreadcrumbList","@id":"https:\/\/silvybrand.com\/?p=3908#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silvybrand.com\/"},{"@type":"ListItem","position":2,"name":"Swatch\u2019s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch"}]},{"@type":"WebSite","@id":"https:\/\/silvybrand.com\/#website","url":"https:\/\/silvybrand.com\/","name":"Silvybrand Lifestyle Blog","description":"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.","publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silvybrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silvybrand.com\/#organization","name":"Silvybrand Lifestyle Blog","url":"https:\/\/silvybrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","width":1115,"height":522,"caption":"Silvybrand Lifestyle Blog"},"image":{"@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3","name":"SILVYBRAND","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","caption":"SILVYBRAND"},"sameAs":["https:\/\/silvybrand.com"],"url":"https:\/\/silvybrand.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/3908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3908"}],"version-history":[{"count":0,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/3908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}