{"id":4057,"date":"2026-07-19T09:55:12","date_gmt":"2026-07-19T09:55:12","guid":{"rendered":"https:\/\/silvybrand.com\/?p=4057"},"modified":"2026-07-19T09:55:12","modified_gmt":"2026-07-19T09:55:12","slug":"fifa-world-cup-halftime-show-what-to-expect","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=4057","title":{"rendered":"FIFA\u2019s World Cup Halftime Show Puts American-Style Spectacle on the World Stage"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">It was all<\/span> Chris Martin\u2019s idea.<\/p>\n<p class=\"paywall\">During the 2022 <a href=\"https:\/\/www.wired.com\/world-cup-2026\/\" class=\"text link\">World Cup<\/a> in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. \u201cWouldn\u2019t it be incredible,\u201d Evans recalls Martin saying, \u201cif we could do the first-ever halftime show for the World Cup?\u201d Evans agreed, and connected with FIFA president Gianni Infantino at the organization\u2019s headquarters in Switzerland to sell him on Martin\u2019s plan. He didn\u2019t need to.<\/p>\n<p class=\"paywall\">Infantino had already had a similar idea\u2014and was a Coldplay fan. \u201cSo he actually had already independently decided that he wanted to work with Coldplay and that he wanted to achieve this dream,\u201d Evans says.<\/p>\n<p class=\"paywall\">The result of those conversations, set to take the pitch <a href=\"https:\/\/www.wired.com\/story\/how-to-watch-the-fifa-2026-world-cup-07-19-2026\" class=\"text link\">during Sunday\u2019s World Cup final<\/a> between Spain and Argentina at New York New Jersey Stadium, is a massive but just 11-minute-long show featuring Justin Bieber, Madonna, BTS, and Shakira. They\u2019ll be joined by Coldplay and a chorus from Staten Island\u2019s PS22 school, and <a href=\"https:\/\/www.wired.com\/world-cup-2026\/\" class=\"text link\">watched<\/a> by millions of people in homes, bars, and street corners around the world.<\/p>\n<p class=\"paywall\">The show is also part of an effort to raise $100 million for Global Citizen\u2019s youth education efforts worldwide. FIFA is donating one dollar from each ticket sold during the tournament to the fund, and Shakira is donating royalties from her World Cup anthem with Burna Boy\u2014\u201dDai Dai\u201d\u2014to the effort as well.<\/p>\n<p class=\"paywall\">Not that all World Cup fans are necessarily excited to see the show. Soccer fans have been skeptical of the final having a halftime show for months. The World Cup has never done such a thing, the argument goes, and doesn\u2019t need one now. Given that <a href=\"https:\/\/www.wired.com\/story\/bad-bunny-super-bowl-halftime-show-behind-the-scenes\/\" class=\"text link\">halftime shows<\/a> are practically synonymous with <a href=\"https:\/\/www.wired.com\/story\/true-story-behind-kendrick-lamar-super-bowl-halftime-show\/\" class=\"text link\">the Super Bowl<\/a>, some fans think having a halftime show is part of an effort to \u201cAmericanize\u201d the World Cup, or make it more appealing to viewers in countries where soccer is less popular. Others have, for example, chafed at things like \u201c<a href=\"https:\/\/www.wired.com\/story\/world-cup-new-hydration-breaks-are-about-more-than-water\/\" class=\"text link\">hydration breaks<\/a>\u201d which are seen as just another way to get eyeballs on ads.<\/p>\n<p class=\"paywall\">\u201cThe World Cup has traditionally centered its musical identity on a single iconic anthem and an opening ceremony rooted in the host nation,\u201d says Tiffany Naiman, director of the Berry Gordy Music Industry Center at UCLA. \u201cSo when FIFA unveils an 11-minute halftime spectacle, featuring Madonna and Justin Bieber, and Tom Cruise attached to the closing ceremony, it reads to some as importing an American made-for-TV sensibility.\u201d<\/p>\n<p class=\"paywall\">Oh yeah, Tom Cruise. Much like he did with the closing ceremony <a href=\"https:\/\/www.vogue.com\/article\/how-tom-cruise-stunt-at-olympics-closing-ceremony-came-together\" class=\"text link\">for the 2024 Olympics in Paris<\/a>, Cruise is <a data-offer-url=\"https:\/\/abcnews.com\/GMA\/Culture\/2026-world-cup-final-closing-ceremony-halftime-show\/story?id=134753227\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/abcnews.com\/GMA\/Culture\/2026-world-cup-final-closing-ceremony-halftime-show\/story?id=134753227&quot;}\" href=\"https:\/\/abcnews.com\/GMA\/Culture\/2026-world-cup-final-closing-ceremony-halftime-show\/story?id=134753227\" rel=\"nofollow noopener\" target=\"_blank\">scheduled to appear<\/a> during the World Cup\u2019s closing ceremony ahead of the final match.<\/p>\n<p class=\"paywall\">Naiman stresses that while some may fear the inclusion of a halftime ceremony Americanizes the event, it\u2019s being done with a global roster of artists. Bieber is Canadian, after all, and his home country is a host to the Cup. The majority of the acts aren\u2019t from the US. \u201cUltimately, what&#8217;s being globalized isn&#8217;t American culture so much as the production model,\u201d she says. \u201cFIFA is borrowing the language of the <a href=\"https:\/\/www.wired.com\/tag\/super-bowl\/\" class=\"text link\">Super Bowl<\/a> while filling it with artists who reflect the geography of its audience.\u201d<\/p>\n<p class=\"paywall\">This focus on worldwide appeal was important for Evans, and it has already attracted at least one hugely influential international fan base: the BTS Army. Members of the Army have been in his mentions in recent weeks, dropping their <a data-offer-url=\"https:\/\/www.amny.com\/entertainment\/music\/bts-paints-new-york-purple-metlife-return\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.amny.com\/entertainment\/music\/bts-paints-new-york-purple-metlife-return\/&quot;}\" href=\"https:\/\/www.amny.com\/entertainment\/music\/bts-paints-new-york-purple-metlife-return\/\" rel=\"nofollow noopener\" target=\"_blank\">signature purple hearts<\/a>. They\u2019ve also helped Global Citizen get closer to its fundraising goal: They raised some $40,000 for the Global Citizen fund in the first week \u201cwithout even being asked,\u201d Evans says.<\/p>\n<p class=\"paywall\">Interest in the halftime show is also showing up on Kalshi and Polymarket, which have both seen <a data-offer-url=\"https:\/\/finance.yahoo.com\/markets\/crypto\/articles\/world-cup-betting-drives-prediction-131500774.html?guccounter=1\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/finance.yahoo.com\/markets\/crypto\/articles\/world-cup-betting-drives-prediction-131500774.html?guccounter=1&quot;}\" href=\"https:\/\/finance.yahoo.com\/markets\/crypto\/articles\/world-cup-betting-drives-prediction-131500774.html?guccounter=1\" rel=\"nofollow noopener\" target=\"_blank\">tens of billions of dollars<\/a> in World Cup prediction market trading, according to <a data-offer-url=\"https:\/\/www.cnbc.com\/2026\/07\/04\/2026-fifa-world-cup-boosts-prediction-market-volumes.html\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.cnbc.com\/2026\/07\/04\/2026-fifa-world-cup-boosts-prediction-market-volumes.html&quot;}\" href=\"https:\/\/www.cnbc.com\/2026\/07\/04\/2026-fifa-world-cup-boosts-prediction-market-volumes.html\" rel=\"nofollow noopener\" target=\"_blank\">a CNBC report<\/a>. <a data-offer-url=\"https:\/\/kalshi.com\/markets\/kxwcfinalsongs\/what-song-will-be-performed-at-event\/kxwcfinalsongs-26jul20?op_market_ticker=KXWCFINALSONGS-26JUL20-BEA\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/kalshi.com\/markets\/kxwcfinalsongs\/what-song-will-be-performed-at-event\/kxwcfinalsongs-26jul20?op_market_ticker=KXWCFINALSONGS-26JUL20-BEA&quot;}\" href=\"https:\/\/kalshi.com\/markets\/kxwcfinalsongs\/what-song-will-be-performed-at-event\/kxwcfinalsongs-26jul20?op_market_ticker=KXWCFINALSONGS-26JUL20-BEA\" rel=\"nofollow noopener\" target=\"_blank\">One Kalshi market<\/a> had Shakira\u2019s \u201cHips Don\u2019t Lie\u201d marked as a potential highlight of the show. A Polymarket market <a data-offer-url=\"https:\/\/polymarket.com\/event\/what-songs-will-be-played-at-the-world-cup-halftime-show-20260704165911487\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/polymarket.com\/event\/what-songs-will-be-played-at-the-world-cup-halftime-show-20260704165911487&quot;}\" href=\"https:\/\/polymarket.com\/event\/what-songs-will-be-played-at-the-world-cup-halftime-show-20260704165911487\" rel=\"nofollow noopener\" target=\"_blank\">opted for<\/a> \u201cDai Dai.\u201d The latter seems more likely as it is the official song of the World Cup, and features Burna Boy, who is also slated to perform.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/fifa-world-cup-halftime-show-what-to-expect\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was all Chris Martin\u2019s idea. During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. \u201cWouldn\u2019t it be incredible,\u201d Evans recalls Martin saying, \u201cif we could do the first-ever halftime show for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[322,356,489,357,943,490],"class_list":["post-4057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-music","tag-olympics","tag-soccer","tag-sports","tag-super-bowl","tag-world-cup-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA\u2019s World Cup Halftime Show Puts American-Style Spectacle on the World Stage - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Organizers want the show to be the most-viewed halftime show in history. 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