{"id":4112,"date":"2026-07-20T18:22:09","date_gmt":"2026-07-20T18:22:09","guid":{"rendered":"https:\/\/silvybrand.com\/?p=4112"},"modified":"2026-07-20T18:22:09","modified_gmt":"2026-07-20T18:22:09","slug":"adobe-indigo-camera-app-ai-playground-update","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=4112","title":{"rendered":"Adobe\u2019s \u2018natural look\u2019 camera app embraces generative AI"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Adobe\u2019s experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a \u201cmore natural (SLR-like) look\u201d for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn\u2019t rely upon Adobe\u2019s own Firefly AI models.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Adobe describes the new \u201cAI Playground\u201d tooling suite as an experiment and says there\u2019s a button that allows users to opt out and continue using the app as before. Free access to the suite with no sign-on requirement is being tested with a small percentage of Indigo users over the next few weeks. \u201cOur goal is to learn how people use GenAI-powered editing. Depending on its success we may extend the experiment, or expand the user pool, or run follow-on experiments,\u201d Adobe fellow Marc Levoy says in <a href=\"https:\/\/research.adobe.com\/articles\/playground\/playground.html\">the announcement blog<\/a>. \u201cIf the feature proves popular, we will eventually offer a paid version.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The Indigo app\u2019s AI Playground, added with the version 1.1 update, includes four sections: Styles, Object Editing, Photo Guidance, and Custom Edit. Levoy says each section contains \u201cmultiple buttons or toggles, which trigger GenAI with prompts we have engineered for them.\u201d If you don\u2019t like the results of an edit, you can press the button again and \u201c typically get something slightly different.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Styles applies preset AI-generated filter effects to photographs snapped using Indigo, making them look like illustrations, changing the lighting effects, and more. Object Editing includes tools that remove people, objects, and other distractions from the backgrounds of images, with generative AI then used to fill in the blank spaces left behind, similar to Google\u2019s Magic Eraser feature. Photo Guidance is a feedback feature that allows AI to analyze your photos to provide suggestions for reshoots and editing.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The last feature, Custom Edit, is a broader prompting tool that lets users describe how they want to manipulate an image in more detail. For example, if you\u2019re unhappy with the results of a Styles preset, Custom Edit allows you to specify what else to change. Adobe is leaning on Google\u2019s Nano Banana AI model for this update \u201cto start,\u201d but says it may switch or introduce additional model support over time.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">It\u2019s a far cry from the experience that <a href=\"https:\/\/www.theverge.com\/news\/690115\/adobe-project-indigo-camera-app-marc-levoy\">Indigo provided at launch<\/a>, with my colleague Allison describing it as a \u201c<a href=\"https:\/\/www.theverge.com\/tech\/694014\/adobe-project-indigo-camera-app-hands-on-hdr\">camera app built by camera nerds for camera nerds<\/a>.\u201d It uses computational photography features to help mobile photographers capture better-quality images that re-create the look of SLR photos, alongside providing manual controls like focus, shutter speed, ISO, and white balance. The introduction of generative AI editing features may have been planned from the start, however.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cThis is the beginning of a journey for Adobe \u2014 towards an integrated mobile camera and editing experience that takes advantage of the latest advances in computational photography and AI,\u201d Levoy said when the <a href=\"https:\/\/research.adobe.com\/articles\/indigo\/indigo.html\">Indigo app first launched<\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Notably, the experiment also lacks the same level of consideration toward AI transparency that <a href=\"https:\/\/www.theverge.com\/2023\/10\/10\/23911381\/adobe-ai-generated-content-symbol-watermark\">Adobe usually exerts<\/a>. Levoy says the Indigo team is working toward adding C2PA Content Credentials \u2014 a metadata standard for identifying AI content that\u2019s already widely used by Adobe\u2019s Firefly models \u2014 to images manipulated by Indigo\u2019s generative AI tools and notes that Nano Banana already applies Google\u2019s invisible <a href=\"https:\/\/www.theverge.com\/tech\/933424\/google-synthid-c2pa-content-credentials-expansion\">SynthID watermark<\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cWhether the edits you apply are \u2018fair\u2019 or \u2018misleading\u2019 depend on what you do, who you share the images with, and how you present them.\u201d Levoy says. \u201cIn the end, nothing can be implemented that reduces the importance of behaving responsibly.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/tech\/967791\/adobe-indigo-camera-app-ai-playground-update\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe\u2019s experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a \u201cmore natural (SLR-like) look\u201d for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn\u2019t rely upon Adobe\u2019s own Firefly AI models. Adobe describes the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[466,31,114,212,57,34],"class_list":["post-4112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-adobe","tag-ai","tag-cameras","tag-creators","tag-gadgets","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe\u2019s \u2018natural look\u2019 camera app embraces generative AI - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The Adobe Indigo camera app is being updated with a suite of generative AI tools that provide feedback, apply AI filters, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=4112\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe\u2019s \u2018natural look\u2019 camera app embraces generative AI - 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