{"id":4137,"date":"2026-07-21T02:10:09","date_gmt":"2026-07-21T02:10:09","guid":{"rendered":"https:\/\/silvybrand.com\/?p=4137"},"modified":"2026-07-21T02:10:09","modified_gmt":"2026-07-21T02:10:09","slug":"ford-electric-truck-uev-30000-affordable","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=4137","title":{"rendered":"Ford\u2019s $30,000 electric truck: all the news about the company\u2019s big EV re-do"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The first offering will be a $30,000 electric truck, engineered for efficiency and also \u2014 perhaps most importantly \u2014 profitability. The truck will be revealed in 2027, but Ford plans on building a whole family of low-cost electric vehicles at its Kentucky assembly plant. The heavily camouflaged truck has already been spotted out in the wild, with observers noting that it seems even smaller than the Maverick.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Success isn\u2019t guaranteed. Ford has struggled to make profitable EVs, forcing the company to take <a href=\"https:\/\/www.theverge.com\/news\/844813\/ford-hybrid-erev-f150-energy-storage-jobs\">a staggering $19.5 billion hit on its EV investments<\/a> in 2025. But Ford still sees EVs as the future \u2014 just not oversize ones with \u201cno path to profitability,\u201d as executives say.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/transportation\/968205\/ford-electric-truck-uev-30000-affordable\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[44,45,817,47],"class_list":["post-4137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-cars","tag-electric-cars","tag-ford","tag-transportation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford\u2019s $30,000 electric truck: all the news about the company\u2019s big EV re-do - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Ford is going back to the drawing board with its Universal Electric Vehicle Platform, starting in 2027 with a $30,000 electric truck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=4137\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford\u2019s $30,000 electric truck: all the news about the company\u2019s big EV re-do - 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