{"id":4138,"date":"2026-07-21T09:13:55","date_gmt":"2026-07-21T09:13:55","guid":{"rendered":"https:\/\/silvybrand.com\/?p=4138"},"modified":"2026-07-21T09:13:55","modified_gmt":"2026-07-21T09:13:55","slug":"etsy-is-in-its-flop-era-and-sellers-are-fleeing","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=4138","title":{"rendered":"Etsy Is In Its Flop Era, and Sellers Are Fleeing"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">In 2017, Emily<\/span> Olson, a stay-at-home mom based in Boulder, Colorado, started selling prints and custom-made puppy portraits on <a href=\"https:\/\/www.wired.com\/tag\/etsy\/\" class=\"text link\">Etsy<\/a>.<\/p>\n<p class=\"paywall\">Her watercolors were simple and relatively cheap\u2014images of saucer-eyed corgis and malamutes in mini-tuxes, which she sold for $75 to $300 each\u2014but dog owners adored them: \u201cThey were a labor of love,\u201d she says. In 2021, she says she made more than $40,000 off her Etsy store, and her <a href=\"https:\/\/www.wired.com\/category\/business\/social-media\/\" class=\"text link\">social media<\/a> following ballooned to 180,000 followers on <a href=\"https:\/\/www.wired.com\/tag\/youtube\/\" class=\"text link\">YouTube<\/a>.<\/p>\n<p class=\"paywall\">But in 2022, she noticed something odd: Her sales started precipitously declining. Competitors flooded the platform, and she kept finding copies of her work on drop-shipping sites like Alibaba, where they were advertised as original creations. Then there were the AI-generated pet portraits, which were supplanting her listings in search results and selling for a fraction of the price.<\/p>\n<p class=\"paywall\">The most frustrating part, she says, was that the AI-generated portraits were getting great reviews. \u201cPeople were like, \u2018Oh, this is the cutest image, I love it in my daughter\u2019s bedroom.\u2019 They didn\u2019t really know or care who made it, they were just eating it up,\u201d Olson says. In 2022, she says, her sales decreased by 30 percent, followed by 50 percent the following year.<\/p>\n<p class=\"paywall\">In 2024, Etsy officially announced that it would continue to allow AI-generated art on its platform, provided sellers disclosed it as such. Frustrated with the policy and with her declining sales, Olson posted a <a href=\"https:\/\/www.youtube.com\/watch?v=ywTKz4NVhec\" class=\"text link\">video<\/a> on her YouTube channel in January 2025 titled: \u201cEtsy Was Great \u2026 Until It Wasn\u2019t\u2014Why I\u2019m Walking Away.\u201d \u201cEtsy doesn\u2019t align with my values these days,\u201d she says in the video. \u201cIt feels like they\u2019ve just become another giant corporation chasing profits above all else.\u201d<\/p>\n<p class=\"paywall\">Once a quirky bastion of amateur vulva jewelry and twee crocheted dolls, longtime Etsy sellers like Olson are now migrating from the platform in large numbers due to their frustration with policies they feel are lax. Competitors are emerging. Fybe, for instance, a new online crafts marketplace, will open to vendors August 1. It explicitly prohibits AI-generated content and drop-shipping on the platform, and will rely on volunteer moderators and direct conversations with sellers to ensure all products are human-made.<\/p>\n<p class=\"paywall\">Both buyers and sellers on Etsy \u201care a little discontented,\u201d says Rachel Powell, the founder of Fybe. \u201cI figured if we could start a platform that has human moderation and only allows vendors that aren\u2019t using AI or using drop-shipping, then we could be filling a very real need in the community.\u201d<\/p>\n<p class=\"paywall\">On the subreddit r\/EtsyCommunity, there are dozens of threads from angry sellers griping about declining sales and the influx of what one user referred to as \u201cAI-generated slop\u201d that isn\u2019t labeled as such. \u201cEvery maker I&#8217;ve talked to is basically screaming into the void about it, and Etsy doesn&#8217;t seem to care,\u201d one post concludes.<\/p>\n<p class=\"paywall\">It isn\u2019t just mass-produced mugs or T-shirts. Buyers have been inundated by AI-generated product listings for <a data-offer-url=\"https:\/\/www.reddit.com\/r\/EtsyCommunity\/comments\/1ok3vvw\/the_amount_of_ai_crap_listings_is_really\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/EtsyCommunity\/comments\/1ok3vvw\/the_amount_of_ai_crap_listings_is_really\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/EtsyCommunity\/comments\/1ok3vvw\/the_amount_of_ai_crap_listings_is_really\/\" rel=\"nofollow noopener\" target=\"_blank\">crocheting patterns<\/a>, <a data-offer-url=\"https:\/\/www.reddit.com\/r\/hermitcrabs\/comments\/1q6oepr\/hey_yall_check_out_this_fresh_hell_etsy_ai\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/hermitcrabs\/comments\/1q6oepr\/hey_yall_check_out_this_fresh_hell_etsy_ai\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/hermitcrabs\/comments\/1q6oepr\/hey_yall_check_out_this_fresh_hell_etsy_ai\/\" rel=\"nofollow noopener\" target=\"_blank\">hermit crab pools,<\/a> even <a data-offer-url=\"https:\/\/www.reddit.com\/r\/EtsyCommunity\/comments\/1mhciem\/forced_to_buy_from_amazon_and_ebay_because_ai\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/EtsyCommunity\/comments\/1mhciem\/forced_to_buy_from_amazon_and_ebay_because_ai\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/EtsyCommunity\/comments\/1mhciem\/forced_to_buy_from_amazon_and_ebay_because_ai\/\" rel=\"nofollow noopener\" target=\"_blank\">medieval suits of armor<\/a>. Longtime vendors say the hand-crafted aesthetics once prized by the platform are disappearing, thanks to a burgeoning market of online entrepreneurs <a href=\"https:\/\/www.youtube.com\/watch?v=IMlsIcO0DRM\" class=\"text link\">promoting Etsy<\/a> as a place for AI-driven side hustles.<\/p>\n<p class=\"paywall\">\u201cThe whole AI side of things has really, really hampered Etsy for sellers, big time,\u201d says Chloe Rose, an artist and content creator who for years sold stickers and original watercolors on the platform.<\/p>\n<p class=\"paywall\">Viktor, a UK-based illustrator who has been on Etsy for 10 years, says his sales have decreased by 98 percent over the last year alone, thanks to people using the platform as \u201can easy way to make a quick buck.\u201d \u201cPeople have learned not to trust once-trusted sites like Etsy, because they are tired of seeing AI slop that is now infecting the site,\u201d says Viktor, who goes by his first name online for privacy reasons. \u201cUnfortunately, this has turned potential customers away from actual artists.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/etsy-is-in-its-flop-era-and-sellers-are-fleeing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2017, Emily Olson, a stay-at-home mom based in Boulder, Colorado, started selling prints and custom-made puppy portraits on Etsy. Her watercolors were simple and relatively cheap\u2014images of saucer-eyed corgis and malamutes in mini-tuxes, which she sold for $75 to $300 each\u2014but dog owners adored them: \u201cThey were a labor of love,\u201d she says. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[391,597,83,606,1013,160],"class_list":["post-4138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-algorithms","tag-art","tag-artificial-intelligence","tag-content-creators","tag-etsy","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etsy Is In Its Flop Era, and Sellers Are Fleeing - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Once a quirky bastion of amateur vulva jewelry and pet portraits, Etsy is now deluged with mass-produced goods and AI knockoffs. Some customers don\u2019t seem to mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=4138\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etsy Is In Its Flop Era, and Sellers Are Fleeing - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"Once a quirky bastion of amateur vulva jewelry and pet portraits, Etsy is now deluged with mass-produced goods and AI knockoffs. 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