{"id":4331,"date":"2026-07-24T13:47:47","date_gmt":"2026-07-24T13:47:47","guid":{"rendered":"https:\/\/silvybrand.com\/?p=4331"},"modified":"2026-07-24T13:47:47","modified_gmt":"2026-07-24T13:47:47","slug":"facebook-video-experience-testing-tiktok-updates","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=4331","title":{"rendered":"Facebook considers giving up and becoming TikTok"},"content":{"rendered":"


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Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok \u2014 changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today<\/a> that the platform will begin testing a \u201creimagined experience\u201d later this year that will put a subset of users into a \u201cfull-screen video the moment they open the app.\u201d<\/p>\n<\/div>\n

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Meta didn\u2019t share examples of what its experimental new interface will look like, only that it will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by Facebook observing that \u201cvideo is where conversations are happening, communities are forming, and even commerce is starting to take place\u201d \u2014 placing Meta\u2019s original social media platform at risk of falling behind. While Meta doesn\u2019t break out specific user figures for its individual platforms, it collectively lost 20 million users<\/a> in the first quarter of 2026, according to the company\u2019s own data.<\/p>\n<\/div>\n

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Facebook is reportedly still the most popular social platform<\/a> globally, but YouTube is a close second, and TikTok isn\u2019t far behind \u2014 it passed the 1 billion monthly users milestone<\/a> just three years after launch, significantly faster than Facebook<\/a>. Meta launched Reels for Instagram in 2020 to better compete with TikTok, and now it\u2019s trying to do something similar with Facebook. This is after Alison told The Verge<\/em><\/a> in 2022 that he sees \u201cTikTok chasing Facebook,\u201d rather than the other way around.<\/p>\n<\/div>\n

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Facebook has grown into a hodgepodge of social and commerce services over the years, and now it\u2019s also emulating similar rival platforms to improve its own user experiences. Today it\u2019s launching Seller, a dedicated Craigslist-like app for Marketplace sellers to track performance, manage listings, and message buyers. Facebook also launched its Forum app<\/a> earlier this year that provides a dedicated space for people to interact with Facebook Groups \u2014 similar to subreddit communities on Reddit.<\/p>\n<\/div>\n

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Changes are also being made to Facebook\u2019s user verification badges, which require a paid subscription to Meta Verified<\/a> that starts at $11.99 per month. Now, Facebook says it\u2019s offering a free verified badge that can be obtained by completing a \u201csimple selfie verification\u201d process, with the aim of helping users know that a profile is linked to a real person.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok \u2014 changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a \u201creimagined experience\u201d later this year that will put a subset of […]<\/p>\n","protected":false},"author":1,"featured_media":4332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[294,70,46,204,34],"class_list":["post-4331","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-facebook","tag-meta","tag-news","tag-social-media","tag-tech"],"yoast_head":"\nFacebook considers giving up and becoming TikTok - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Facebook will begin testing a \u201creimagined experience\u201d later this year that will put a subset of users into a \u201cfull-screen video the moment they open the app.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=4331\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook considers giving up and becoming TikTok - 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