{"id":4928,"date":"2026-08-04T10:43:28","date_gmt":"2026-08-04T10:43:28","guid":{"rendered":"https:\/\/silvybrand.com\/?p=4928"},"modified":"2026-08-04T10:43:28","modified_gmt":"2026-08-04T10:43:28","slug":"the-big-interview-podcast-matthew-belloni-puck","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=4928","title":{"rendered":"\u2018Everyone Is Doing It\u2019: The Truth About AI in Hollywood"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">If you want<\/span> a clear understanding of how <a href=\"https:\/\/www.wired.com\/tag\/artificial-intelligence\/\" class=\"text link\">AI<\/a> is affecting Hollywood \u2026 good luck.<\/p>\n<p class=\"paywall\">Some of the industry <a href=\"https:\/\/www.wired.com\/story\/the-big-interview-podcast-hacks-cocreators-paul-w-downs-lucia-aniello\/\" class=\"text link\">loathes the technology<\/a>, with screenwriters, directors, and actors alike vowing never to use AI in their work\u2014or collaborate with those who do. Others are <a href=\"https:\/\/www.wired.com\/story\/the-big-interview-podcast-jonathan-nolan-fallout\/\" class=\"text link\">much more open<\/a> to the potential for AI to act as everything from creative partner to cost-cutting engine. And a rare few, Ben Affleck included, are already making millions by capitalizing on AI\u2019s nascent potential to (they argue) streamline and improve the filmmaking process.<\/p>\n<p class=\"paywall\">At WIRED, we\u2019re constantly doing our best to document AI\u2019s transformational effects on the entertainment business, for better and for worse. (If you haven\u2019t read Ruth Fowler\u2019s <a href=\"https:\/\/www.wired.com\/story\/i-work-in-hollywood-everyone-who-used-to-make-tv-now-training-ai\/\" class=\"text link\">recent essay<\/a> for us, on going from a screenwriter to an underemployed LLM trainer, I highly recommend it.) But in an effort to get the most nuanced possible view, I wanted to talk to someone who knows the industry and its players inside and out.<\/p>\n<p class=\"paywall\">Matt Belloni, a founding partner at Puck, has covered Hollywood for decades. He writes a scoopy newsletter (<a data-offer-url=\"https:\/\/puck.news\/newsletters\/what-im-hearing\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/puck.news\/newsletters\/what-im-hearing\/&quot;}\" href=\"https:\/\/puck.news\/newsletters\/what-im-hearing\/\" rel=\"nofollow noopener\" target=\"_blank\">What I\u2019m Hearing \u2026<\/a>) and hosts a scoopy podcast (<a data-offer-url=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-town-with-matthew-belloni\/id1612131897\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/podcasts.apple.com\/us\/podcast\/the-town-with-matthew-belloni\/id1612131897&quot;}\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-town-with-matthew-belloni\/id1612131897\" rel=\"nofollow noopener\" target=\"_blank\"><em>The Town<\/em><\/a>) that frequently focus on AI and Big Tech as both become increasingly dominant forces across entertainment. Belloni also happens to be a former lawyer, making him the ideal person to ask about the ongoing, and highly consequential, debates over AI and copyright, IP, and celebrity likeness.<\/p>\n<p class=\"paywall\">Belloni was generous enough to give me an hour of his time, and we managed to cover all the bases\u2014from whether Hollywood types side-eyed Ben Affleck after he <a data-offer-url=\"https:\/\/variety.com\/2026\/film\/news\/netflix-paid-587-million-ben-affleck-ai-interpositive-1236815111\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/variety.com\/2026\/film\/news\/netflix-paid-587-million-ben-affleck-ai-interpositive-1236815111\/&quot;}\" href=\"https:\/\/variety.com\/2026\/film\/news\/netflix-paid-587-million-ben-affleck-ai-interpositive-1236815111\/\" rel=\"nofollow noopener\" target=\"_blank\">sold<\/a> an AI startup to Netflix for $587 million, to just how much control Big Tech companies now wield over the entertainment industry. You can read our conversation below or listen wherever you get your podcasts.<\/p>\n<figure data-testid=\"cne-audio-embed-figure\" class=\"CneAudioEmbedFigure-cwqusU dGMPjV\"\/>\n<p class=\"paywall\"><em>This interview has been edited for length and clarity.<\/em><\/p>\n<p class=\"paywall\"><strong>KATIE DRUMMOND: Matt, I have to start with the obvious, which is<\/strong> <a href=\"https:\/\/www.wired.com\/tag\/artificial-intelligence\/\" class=\"text link\"><strong>artificial intelligence<\/strong><\/a><strong>. You&#8217;ve been on top of AI in Hollywood for a very long time, and you&#8217;ve said multiple times that, quote, \u201ceveryone is doing it,\u201d meaning everyone [in the industry] is using AI. What exactly do you mean by that?<\/strong><\/p>\n<p class=\"paywall\"><strong>MATTHEW BELLONI:<\/strong> Well, there&#8217;s two types of AI, as you know. There&#8217;s generative AI, which is content creation and things like that, and then there&#8217;s what I refer to as the corporate AI, like streamlining processes and better search results. Obviously, on the second one, everyone is using it.<\/p>\n<p class=\"paywall\">I&#8217;m not going to name a name, but I heard a very interesting story about a very prominent showrunner who went into the writer&#8217;s room and basically castigated her writing team for not using ChatGPT to help with the process.<\/p>\n<p class=\"paywall\"><strong>To help with the creative process? Or the admin and bookkeeping?<\/strong><\/p>\n<p class=\"paywall\">The creative process. <em>Here&#8217;s a scenario, suggest some jokes. Here&#8217;s this, this, this.<\/em> It doesn&#8217;t mean they use them. You could do the same thing with Google. It&#8217;s just better, and people are using it. I know, I&#8217;ve talked to screenwriters who use it to suggest scenarios or to give a description of the inside of a building where they want a scenario to play out, or things that to me seem like part of the process.<\/p>\n<p class=\"paywall\">You may not know this, but the Writers Guild is actually OK with that. As long as there is a credited writer on every script and that this process doesn&#8217;t impact jobs, they&#8217;re OK with the use of this technology.<\/p>\n<p class=\"paywall\">That&#8217;s one side. Then the other side is generative and how this is making content. There it&#8217;s a little murkier, because there are a lot of studios that are purporting to create AI-generated movies, shorts, TV pilots. I&#8217;ve seen a lot of them. They&#8217;re not great. They&#8217;re better in animation, and I think this is where we&#8217;re going to see the disruption first, but you can always kinda tell, and that&#8217;s the problem when you&#8217;re trying to relate to people. I can&#8217;t wait to see what Elon&#8217;s historically accurate version of <em>The Odyssey<\/em> looks like.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/the-big-interview-podcast-matthew-belloni-puck\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want a clear understanding of how AI is affecting Hollywood \u2026 good luck. Some of the industry loathes the technology, with screenwriters, directors, and actors alike vowing never to use AI in their work\u2014or collaborate with those who do. Others are much more open to the potential for AI to act as everything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,377,135,499,78,124,378,231],"class_list":["post-4928","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-big-interview","tag-business","tag-hollywood","tag-openai","tag-podcasts","tag-qa","tag-uncanny-valley-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Everyone Is Doing It\u2019: The Truth About AI in Hollywood - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Puck\u2019s Matthew Belloni says AI has quietly become part of everyday filmmaking. 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