{"id":5718,"date":"2026-08-19T15:29:42","date_gmt":"2026-08-19T15:29:42","guid":{"rendered":"https:\/\/silvybrand.com\/?p=5718"},"modified":"2026-08-19T15:29:42","modified_gmt":"2026-08-19T15:29:42","slug":"why-is-it-absolute-hell-to-buy-a-movie-ticket-now","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=5718","title":{"rendered":"Why Is It Absolute Hell to Buy a Movie Ticket Now?"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">The conclusion to<\/span> Denis Villeneuve\u2019s epic <a href=\"https:\/\/www.wired.com\/tag\/dune\/\" class=\"text link\"><em>Dune<\/em><\/a> trilogy is still four months away, but the anticipation was palpable on Tuesday, the first day of ticket presales.<\/p>\n<p class=\"paywall\"><a href=\"https:\/\/www.wired.com\/story\/movie-theaters-covid-19-coronavirus\/\" class=\"text link\">Theater chain<\/a> apps suffered apparent <a data-offer-url=\"https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2026\/08\/18\/amc-outage-reports-of-app-issues-spiked-as-dune-part-three-tickets-dropped\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2026\/08\/18\/amc-outage-reports-of-app-issues-spiked-as-dune-part-three-tickets-dropped\/&quot;}\" href=\"https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2026\/08\/18\/amc-outage-reports-of-app-issues-spiked-as-dune-part-three-tickets-dropped\/\" rel=\"nofollow noopener\" target=\"_blank\">outages<\/a> as moviegoers waited in long virtual lines, hoping to finally glimpse a seat map with some empty spots left on it. In Manhattan, those who have grown mistrustful of this unreliable tech found time on a weekday morning to <a data-offer-url=\"https:\/\/x.com\/urstarzoe\/status\/2089714059167866952\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/urstarzoe\/status\/2089714059167866952&quot;}\" href=\"https:\/\/x.com\/urstarzoe\/status\/2089714059167866952\" rel=\"nofollow noopener\" target=\"_blank\">line up around the block<\/a> at AMC Lincoln Square\u2014hours before the box office opened. It was the third frenzied rush for blockbuster tickets in a few short weeks, following sky-high demand for Christopher Nolan\u2019s <em>The Odyssey<\/em> and Destin Daniel Cretton\u2019s <em>Spider-Man: Brand New Day<\/em>.<\/p>\n<p class=\"paywall\">Customers have been particularly keen to see these films on IMAX screens, with <em>Dune: Part Three<\/em> and <em>The Odyssey<\/em> also available in the even more exclusive IMAX 70mm format. Only <a href=\"https:\/\/www.wired.com\/story\/the-odyssey-was-made-for-imax-70mm-good-luck-watching-it-that-way\/\" class=\"text link\">25 theaters<\/a> in the US are capable of showing a film this way.<\/p>\n<p class=\"paywall\">While directors and studios have embraced such premium screenings for tentpole releases (not least because those tickets are more expensive), the rarity of theaters equipped for them has contributed to a scarcity mindset. People are so bent on experiencing these movies in the \u201cbest\u201d possible way, and, if not on opening night, as soon after as possible, that ticket resellers have attempted to <a data-offer-url=\"https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2026\/06\/04\/tickets-for-the-odyssey-reach-1000-on-ebay-after-ticket-sale-disruptions-hit-amc-fandango\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2026\/06\/04\/tickets-for-the-odyssey-reach-1000-on-ebay-after-ticket-sale-disruptions-hit-amc-fandango\/&quot;}\" href=\"https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2026\/06\/04\/tickets-for-the-odyssey-reach-1000-on-ebay-after-ticket-sale-disruptions-hit-amc-fandango\/\" rel=\"nofollow noopener\" target=\"_blank\">auction them off for hundreds of dollars<\/a>, while some cinephiles have embarked on <a data-offer-url=\"https:\/\/www.thetimes.com\/us\/tv-movies\/article\/the-odyssey-imax-70mm-theatre-p9rv5fbl9\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.thetimes.com\/us\/tv-movies\/article\/the-odyssey-imax-70mm-theatre-p9rv5fbl9&quot;}\" href=\"https:\/\/www.thetimes.com\/us\/tv-movies\/article\/the-odyssey-imax-70mm-theatre-p9rv5fbl9\" rel=\"nofollow noopener\" target=\"_blank\">Homeric journeys<\/a> to IMAX theaters multiple states away.<\/p>\n<p class=\"paywall\">As such, this week\u2019s competition for <em>Dune: Part Three<\/em> tickets renewed a feeling of stress and weariness among fans of Hollywood spectacle. Why, some asked, does catching a movie now feel as difficult as scoring tickets to a <a data-offer-url=\"https:\/\/x.com\/MIDS0MM4R\/status\/2089748257538801696\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/MIDS0MM4R\/status\/2089748257538801696&quot;}\" href=\"https:\/\/x.com\/MIDS0MM4R\/status\/2089748257538801696\" rel=\"nofollow noopener\" target=\"_blank\">red-hot concert tour<\/a>?<\/p>\n<p class=\"paywall\">Adam Aron, CEO of AMC Theatres, took to his X account to apologize for the latest cinematic frustrations. (Reached for comment, the company directed WIRED to <a data-offer-url=\"https:\/\/x.com\/CEOAdam\/status\/2089809763336888357?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/CEOAdam\/status\/2089809763336888357?s=20&quot;}\" href=\"https:\/\/x.com\/CEOAdam\/status\/2089809763336888357?s=20\" rel=\"nofollow noopener\" target=\"_blank\">his comments on the platform<\/a>.) \u201cWe thought we were ready, but we weren\u2019t,\u201d he wrote of the <em>Dune<\/em> launch, noting that the traffic surge to AMC\u2019s website and mobile app was about triple the volume they\u2019d seen for the latest <em>Spider-Man<\/em> installment.<\/p>\n<p class=\"paywall\">\u201cIt\u2019s a high-class problem to have such staggering demand, but even so it is intolerable and inexcusable,\u201d Aron wrote. He further announced that $2 million in IT costs had been approved in order to \u201cfully address the issue.\u201d<\/p>\n<p class=\"paywall\">Fandango and Regal Cinemas, whose apps and websites also drew complaints amid <a data-offer-url=\"https:\/\/x.com\/itrhymeswgrug\/status\/2089758895686484320\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/itrhymeswgrug\/status\/2089758895686484320&quot;}\" href=\"https:\/\/x.com\/itrhymeswgrug\/status\/2089758895686484320\" rel=\"nofollow noopener\" target=\"_blank\">ongoing glitches<\/a>, did not immediately return requests for comment. A representative for IMAX, which is not involved in ticket sales, declined to comment on the record. IMAX currently has more than 1,800 locations worldwide; in a <a data-offer-url=\"https:\/\/www.imax.com\/pr\/imax-corporation-reports-fourth-quarter-and-full-year-2025?sha=2cae6cb75f763d304ff8159edf38b084220de525\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.imax.com\/pr\/imax-corporation-reports-fourth-quarter-and-full-year-2025?sha=2cae6cb75f763d304ff8159edf38b084220de525&quot;}\" href=\"https:\/\/www.imax.com\/pr\/imax-corporation-reports-fourth-quarter-and-full-year-2025?sha=2cae6cb75f763d304ff8159edf38b084220de525\" rel=\"nofollow noopener\" target=\"_blank\">quarterly financial update<\/a> earlier this year, CEO Rich Gelfond said they saw the potential to <a data-offer-url=\"https:\/\/www.imax.com\/pr\/imax-corporation-reports-fourth-quarter-and-full-year-2025?sha=2cae6cb75f763d304ff8159edf38b084220de525\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.imax.com\/pr\/imax-corporation-reports-fourth-quarter-and-full-year-2025?sha=2cae6cb75f763d304ff8159edf38b084220de525&quot;}\" href=\"https:\/\/www.imax.com\/pr\/imax-corporation-reports-fourth-quarter-and-full-year-2025?sha=2cae6cb75f763d304ff8159edf38b084220de525\" rel=\"nofollow noopener\" target=\"_blank\">double their footprint<\/a>.<\/p>\n<p class=\"paywall\">This depends, however, on exhibitors actively investing in more IMAX venues, as well as the availability of new or retrofitted auditoriums big enough for the screens and the theater architecture that goes along with them.<\/p>\n<p class=\"paywall\">In the meantime, customer exasperation is mounting. Internet film critics bemoaned the \u201cconcertification\u201d of movies as they contended with the same <a data-offer-url=\"https:\/\/x.com\/griffschiller\/status\/2089749385399898154?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/griffschiller\/status\/2089749385399898154?s=20&quot;}\" href=\"https:\/\/x.com\/griffschiller\/status\/2089749385399898154?s=20\" rel=\"nofollow noopener\" target=\"_blank\">overloaded apps<\/a> and <a data-offer-url=\"https:\/\/x.com\/MaffManJones\/status\/2089743305860862352?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/MaffManJones\/status\/2089743305860862352?s=20&quot;}\" href=\"https:\/\/x.com\/MaffManJones\/status\/2089743305860862352?s=20\" rel=\"nofollow noopener\" target=\"_blank\">long lines<\/a> as everyone else.<\/p>\n<p class=\"paywall\">\u201cI&#8217;m done with the shenanigans of trying to be \u2018FIRST\u2019 to see these blockbuster films,\u201d Simone Cromer, once known for her \u201cClub Chalamet\u201d fan accounts devoted to <em>Dune<\/em> star <a data-offer-url=\"https:\/\/en.wikipedia.org\/wiki\/Timoth%C3%A9e_Chalamet\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/en.wikipedia.org\/wiki\/Timoth%C3%A9e_Chalamet&quot;}\" href=\"https:\/\/en.wikipedia.org\/wiki\/Timoth%C3%A9e_Chalamet\" rel=\"nofollow noopener\" target=\"_blank\">Timoth\u00e9e Chalamet<\/a>, <a data-offer-url=\"https:\/\/x.com\/TheatreofZen\/status\/2089526128642048149?s=20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/TheatreofZen\/status\/2089526128642048149?s=20&quot;}\" href=\"https:\/\/x.com\/TheatreofZen\/status\/2089526128642048149?s=20\" rel=\"nofollow noopener\" target=\"_blank\">wrote<\/a> on X. \u201cI&#8217;ll watch it on a regular screen sometime that week, without having to travel too far.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/why-is-it-absolute-hell-to-buy-a-movie-ticket-now\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The conclusion to Denis Villeneuve\u2019s epic Dune trilogy is still four months away, but the anticipation was palpable on Tuesday, the first day of ticket presales. Theater chain apps suffered apparent outages as moviegoers waited in long virtual lines, hoping to finally glimpse a seat map with some empty spots left on it. In Manhattan, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[86,942,1213,499,392,1212],"class_list":["post-5718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apps","tag-concerts","tag-dune","tag-hollywood","tag-movies","tag-theater"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Is It Absolute Hell to Buy a Movie Ticket Now? - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Overwhelmed theater apps and a scarcity mindset around exclusive big-screen formats for blockbusters like \u201cDune: Part Three\u201d and \u201cThe Odyssey\u201d have led to the \u201cconcertification\u201d of movies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=5718\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is It Absolute Hell to Buy a Movie Ticket Now? 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