{"id":5732,"date":"2026-08-19T19:54:58","date_gmt":"2026-08-19T19:54:58","guid":{"rendered":"https:\/\/silvybrand.com\/?p=5732"},"modified":"2026-08-19T19:54:58","modified_gmt":"2026-08-19T19:54:58","slug":"nielsen-ratings-ppm-smart-watch-cowatching-big-data","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=5732","title":{"rendered":"Nielsen is leaning more on wearables to hear what people are watching"},"content":{"rendered":"


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Today, Nielsen announced<\/a> \u201ca number of key enhancements\u201d that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen\u2019s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen\u2019s research panelists wear in their homes. The Portable People Meter (PPM) Wearables \u2014 which Nielsen first began deploying nationally in 2016<\/a> to bolster its audio, local TV, and national audience measurements \u2014 are meant to be worn on the wrist while listening for audio from TV scenes, series, and films. The company says that users wearing the devices won\u2019t need to go through the typical Nielsen log in process, and it believes that incorporating this technology into its processes will give it a better idea \u201cof how many people are watching a given program.\u201d<\/p>\n<\/div>\n

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Building on its decision from earlier this year<\/a> to adopt the Advertising Research Foundation\u2019s (ARF) Device and Account Sharing (DASH) data<\/a> into its methodology, Nielsen will use new DASH estimates that are based on more recent survey data. The company will also use data from two additional surveys in order to better estimate how many Spanish-speaking households are in its pool of panel participants. Nielsen is also updating the machine learning tool it uses to process information from data providers to assess the demographic makeup of individual households, which means. The firm noted that this last update should help \u201censure the data is more representative and does not artificially skew toward older residents.\u201d<\/p>\n<\/div>\n

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Each of these new features makes it sound like Nielsen is taking even more stops to maintain its position as the industry standard for ratings capture at the time when people\u2019s viewing habits have become much more fractured. The company also has to contend with the way the rise of streaming makes it difficult to accurately assess what people are watching. Being asked to keep Nielsen\u2019s proprietary devices in their homes is nothing new for the company\u2019s panel participants, but the push to wear listening wearables could strike some as a bit intrusive. But if this all really does lead to Nielsen capturing more reliable information, other firms might follow its example.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Today, Nielsen announced \u201ca number of key enhancements\u201d that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen\u2019s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen\u2019s research panelists wear in their homes. The Portable People Meter (PPM) Wearables \u2014 […]<\/p>\n","protected":false},"author":1,"featured_media":5733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[64,65,57,46,68,215,109],"class_list":["post-5732","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-entertainment","tag-film","tag-gadgets","tag-news","tag-streaming","tag-tv-shows","tag-wearable"],"yoast_head":"\nNielsen is leaning more on wearables to hear what people are watching - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The streaming era has made it harder to accurately measure viewership data, but Nielsen thinks smart watch-like devices are the solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=5732\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen is leaning more on wearables to hear what people are watching - 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