{"id":5740,"date":"2026-08-19T22:26:56","date_gmt":"2026-08-19T22:26:56","guid":{"rendered":"https:\/\/silvybrand.com\/?p=5740"},"modified":"2026-08-19T22:26:56","modified_gmt":"2026-08-19T22:26:56","slug":"theres-a-very-simple-reason-why-you-love-the-slate-truck","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=5740","title":{"rendered":"There\u2019s a Very Simple Reason Why You Love the Slate Truck"},"content":{"rendered":"


\n<\/p>\n

\n

Considering you rejected the design clich\u00e9s, are you surprised at the plaudits that Slate\u2019s looks have garnered from the male-dominated auto design world?<\/strong><\/p>\n

\n
\"Theres<\/picture><\/span><\/div>\n

Photograph: Courtesy of Slate<\/span><\/p>\n<\/figure>\n

I’ll give you a little bit of behind-the-scenes. We started with some assumptions that you would find any design group considering, like putting precious materials in the front area; and this is where we’ll put the name mark, the DNA, and it is placed there beautifully, never to be touched, just to be admired. That’s what goes on in a design studio.<\/p>\n

As we were looking at designs and testing internally, we could see what people were attracted to. But as a design group, we kept saying, \u201cThis isn’t right yet.\u201d Then finally we realized the problem: We were using the exact<\/em> playbook that has been handed down from generation to generation. We literally said, \u201cThis is all wrong. We cannot do this.\u201d<\/p>\n

So we literally threw out that playbook and said, if this is Slate’s DNA, then we’re going to put a plate right there between those two headlamps that has exposed fasteners. Yes, it holds the main brand mark, but we designed it in such a way that it’s easy to remove, easy to replace. Yes, we offer some different designs, but we’re saying this is easy enough for you, as the owner, to 3D-print something to put here if you want to. Now, that’s<\/em> outrageous. That is different.<\/p>\n

Absolutely we wanted to forge a new path. We just did not know that it would be recognized. We didn’t think it would be. We weren’t considering it being appreciated so quickly and by so many. That’s been an honor for us as a team.<\/p>\n

EV development has been hijacked by tech-bro posturing. Ludicrous acceleration; giant screens. Is stripping away unnecessary tech bloat fundamentally an exercise in empathetic, less ego-driven design? And how do you take the ego out of auto design when it seems to be impossible at almost every other car brand?<\/strong><\/p>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Considering you rejected the design clich\u00e9s, are you surprised at the plaudits that Slate\u2019s looks have garnered from the male-dominated auto design world? Photograph: Courtesy of Slate I’ll give you a little bit of behind-the-scenes. We started with some assumptions that you would find any design group considering, like putting precious materials in the front […]<\/p>\n","protected":false},"author":1,"featured_media":5741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[418,44,37,218,220,378,809,1218],"class_list":["post-5740","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-automobiles","tag-cars","tag-design","tag-electric-vehicles","tag-evs-and-hybrids","tag-qa","tag-trucks","tag-women"],"yoast_head":"\nThere\u2019s a Very Simple Reason Why You Love the Slate Truck - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The car world is filled with designers still obsessed with shoehorning sex into their rides. Slate went a different route, and it\u2019s why people are smitten with the charming electric pickup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=5740\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There\u2019s a Very Simple Reason Why You Love the Slate Truck - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"The car world is filled with designers still obsessed with shoehorning sex into their rides. Slate went a different route, and it\u2019s why people are smitten with the charming electric pickup.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silvybrand.com\/?p=5740\" \/>\n<meta property=\"og:site_name\" content=\"Silvybrand Lifestyle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T22:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Blank20Slate20-20Profile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SILVYBRAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SILVYBRAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740\"},\"author\":{\"name\":\"SILVYBRAND\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\"},\"headline\":\"There\u2019s a Very Simple Reason Why You Love the Slate Truck\",\"datePublished\":\"2026-08-19T22:26:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blank20Slate20-20Profile.jpg\",\"keywords\":[\"automobiles\",\"Cars\",\"design\",\"electric vehicles\",\"evs and hybrids\",\"q&a\",\"trucks\",\"women\"],\"articleSection\":[\"Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=5740#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740\",\"name\":\"There\u2019s a Very Simple Reason Why You Love the Slate Truck - Silvybrand Lifestyle Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blank20Slate20-20Profile.jpg\",\"datePublished\":\"2026-08-19T22:26:56+00:00\",\"description\":\"The car world is filled with designers still obsessed with shoehorning sex into their rides. Slate went a different route, and it\u2019s why people are smitten with the charming electric pickup.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=5740\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#primaryimage\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blank20Slate20-20Profile.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Blank20Slate20-20Profile.jpg\",\"width\":1280,\"height\":670},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=5740#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/silvybrand.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"There\u2019s a Very Simple Reason Why You Love the Slate Truck\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"name\":\"Silvybrand Lifestyle Blog\",\"description\":\"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.\",\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/silvybrand.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\",\"name\":\"Silvybrand Lifestyle Blog\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"width\":1115,\"height\":522,\"caption\":\"Silvybrand Lifestyle Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\",\"name\":\"SILVYBRAND\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"caption\":\"SILVYBRAND\"},\"sameAs\":[\"https:\\\/\\\/silvybrand.com\"],\"url\":\"https:\\\/\\\/silvybrand.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"There\u2019s a Very Simple Reason Why You Love the Slate Truck - Silvybrand Lifestyle Blog","description":"The car world is filled with designers still obsessed with shoehorning sex into their rides. Slate went a different route, and it\u2019s why people are smitten with the charming electric pickup.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silvybrand.com\/?p=5740","og_locale":"en_US","og_type":"article","og_title":"There\u2019s a Very Simple Reason Why You Love the Slate Truck - Silvybrand Lifestyle Blog","og_description":"The car world is filled with designers still obsessed with shoehorning sex into their rides. Slate went a different route, and it\u2019s why people are smitten with the charming electric pickup.","og_url":"https:\/\/silvybrand.com\/?p=5740","og_site_name":"Silvybrand Lifestyle Blog","article_published_time":"2026-08-19T22:26:56+00:00","og_image":[{"width":1280,"height":670,"url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Blank20Slate20-20Profile.jpg","type":"image\/jpeg"}],"author":"SILVYBRAND","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SILVYBRAND","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silvybrand.com\/?p=5740#article","isPartOf":{"@id":"https:\/\/silvybrand.com\/?p=5740"},"author":{"name":"SILVYBRAND","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3"},"headline":"There\u2019s a Very Simple Reason Why You Love the Slate Truck","datePublished":"2026-08-19T22:26:56+00:00","mainEntityOfPage":{"@id":"https:\/\/silvybrand.com\/?p=5740"},"wordCount":362,"commentCount":0,"publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"image":{"@id":"https:\/\/silvybrand.com\/?p=5740#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Blank20Slate20-20Profile.jpg","keywords":["automobiles","Cars","design","electric vehicles","evs and hybrids","q&a","trucks","women"],"articleSection":["Gadgets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/silvybrand.com\/?p=5740#respond"]}]},{"@type":"WebPage","@id":"https:\/\/silvybrand.com\/?p=5740","url":"https:\/\/silvybrand.com\/?p=5740","name":"There\u2019s a Very Simple Reason Why You Love the Slate Truck - Silvybrand Lifestyle Blog","isPartOf":{"@id":"https:\/\/silvybrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silvybrand.com\/?p=5740#primaryimage"},"image":{"@id":"https:\/\/silvybrand.com\/?p=5740#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Blank20Slate20-20Profile.jpg","datePublished":"2026-08-19T22:26:56+00:00","description":"The car world is filled with designers still obsessed with shoehorning sex into their rides. Slate went a different route, and it\u2019s why people are smitten with the charming electric pickup.","breadcrumb":{"@id":"https:\/\/silvybrand.com\/?p=5740#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silvybrand.com\/?p=5740"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/?p=5740#primaryimage","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Blank20Slate20-20Profile.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Blank20Slate20-20Profile.jpg","width":1280,"height":670},{"@type":"BreadcrumbList","@id":"https:\/\/silvybrand.com\/?p=5740#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silvybrand.com\/"},{"@type":"ListItem","position":2,"name":"There\u2019s a Very Simple Reason Why You Love the Slate Truck"}]},{"@type":"WebSite","@id":"https:\/\/silvybrand.com\/#website","url":"https:\/\/silvybrand.com\/","name":"Silvybrand Lifestyle Blog","description":"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.","publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silvybrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silvybrand.com\/#organization","name":"Silvybrand Lifestyle Blog","url":"https:\/\/silvybrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","width":1115,"height":522,"caption":"Silvybrand Lifestyle Blog"},"image":{"@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3","name":"SILVYBRAND","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","caption":"SILVYBRAND"},"sameAs":["https:\/\/silvybrand.com"],"url":"https:\/\/silvybrand.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/5740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5740"}],"version-history":[{"count":0,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/5740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/media\/5741"}],"wp:attachment":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}