{"id":5869,"date":"2026-08-22T14:13:28","date_gmt":"2026-08-22T14:13:28","guid":{"rendered":"https:\/\/silvybrand.com\/?p=5869"},"modified":"2026-08-22T14:13:28","modified_gmt":"2026-08-22T14:13:28","slug":"amazon-price-increase-echo-kindle-fire-tv","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=5869","title":{"rendered":"Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"zephr-anchor\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Citing \u201csignificant increases in memory and storage component costs,\u201d in <a href=\"https:\/\/fortune.com\/2026\/08\/21\/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs\">a statement given to <em>Fortune<\/em><\/a>, Amazon has raised prices on Echos, Kindles, <a href=\"https:\/\/www.pocket-lint.com\/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks\/\">Fire TVs<\/a>, and Eeros by up to 60 percent.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The cheapest products in Amazon\u2019s lineup were hit hardest, with the <a href=\"https:\/\/www.amazon.com\/dp\/B09B94RL1R?ref=amzdv_ucc_dp_lod__B09B94RL1R&amp;tag=theverge02-20\" rel=\"sponsored\">Echo Dot<\/a> smart speaker jumping from $49.99 to $79.99. The <a href=\"https:\/\/www.amazon.com\/all-new-amazon-fire-tv-stick-4k-max\/dp\/B0BP9SNVH9?tag=theverge02-20\" rel=\"sponsored\">Fire TV Stick 4K Max<\/a> also rose by over 40 percent to $84.99, and the <a href=\"https:\/\/www.amazon.com\/All-new-Amazon-Kindle-Paperwhite-glare-free\/dp\/B0CFPJYX7P\/ref=sr_1_1?crid=13BXZ304A2RFN&amp;dib=eyJ2IjoiMSJ9.19PtVsvYIrlN6GTWsPbozqeX6nw_9RofLZlNTwtyoGb6khtFJvO-U162qS8YqOdWnV5u7pPJJZFaOPbuDJCJgpeXlaU-K-0tTNowqQL7n7areilVXSRtHXXhv-j6OKzSb-SyLmN6rEmYubiB9p61gmzWuK3jPg3VpmxckJBt6remmBSAaHl-fKStI2z5GQTGbAyhqyI72-uCKK3G98LwlorFb3jZcVz4s3x2-Vgm1kM.lE4baJtFuWcoLPbFfsYskogwTsFKZJ1WiUlWeth3JIg&amp;dib_tag=se&amp;keywords=Kindle%2B(16GB)&amp;qid=1787406198&amp;sprefix=kindle%2B16gb%2B%2Caps%2C207&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.ed73e2ba-4d06-4781-aee7-c317fe036206&amp;th=1&amp;tag=theverge02-20\" rel=\"sponsored\">base level Kindle <\/a>now costs $149.99, a nearly 37 percent increase.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The only Amazon hardware products apparently not affected are its line of Ring cameras and video doorbells, and <a href=\"https:\/\/www.theverge.com\/tech\/808520\/amazon-echo-studio-2025-review\">the Echo Studio<\/a>, its higher-end $219.99 smart speaker.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Here\u2019s a full list of the price increases:<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac3 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--table _1hbnm350\">\n<table class=\"_1hbnm352\">\n<thead>\n<tr>\n<th class=\"_1hbnm355\">\n<h3 class=\"duet--article--dangerously-set-cms-markup\">Product<\/h3>\n<\/th>\n<th class=\"_1hbnm355\">\n<h3 class=\"duet--article--dangerously-set-cms-markup\">Was<\/h3>\n<\/th>\n<th class=\"_1hbnm355\">\n<h3 class=\"duet--article--dangerously-set-cms-markup\">Now<\/h3>\n<\/th>\n<th class=\"_1hbnm355\">\n<h3 class=\"duet--article--dangerously-set-cms-markup\">Increase<\/h3>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Dot (5th gen)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$49.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$79.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">60.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Fire TV Stick 4K Max<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$59.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$84.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">41.70%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Spot<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$79.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$109.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">37.50%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Kindle (16GB)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$109.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$149.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">36.40%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Kindle Paperwhite (16GB)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$159.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$199.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">25.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 21<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$399.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$499.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">25.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Dot Max<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$99.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$119.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">20.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 15<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$299.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$349.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">16.70%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Fire TV Stick HD<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$34.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$39.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">14.30%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">eero 7 (3-pack)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$349.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$399.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">14.30%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">eero Pro 7 (3-pack)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$699.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$799.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">14.30%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 11<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$219.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$249.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">13.60%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 8<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$179.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$199.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">11.10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6MTQy\"><span aria-expanded=\"false\" aria-haspopup=\"true\" role=\"button\" tabindex=\"0\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"_1ajq89kp _1ajq89k4 _1ajq89k3 ftptba0\" width=\"9\" height=\"9\" viewbox=\"0 0 9 9\" fill=\"none\" aria-label=\"Follow\"><path d=\"M5 0H4V4H0V5H4V9H5V5H9V4H5V0Z\"\/><\/svg><\/span><span class=\"_1618ekm9\">Jennifer Pattison Tuohy<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTQy-article_footer\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"_1wu3rm4\" width=\"16\" height=\"16\" viewbox=\"0 0 20 19\" fill=\"none\"><title>Close<\/title><line x1=\"1.70711\" y1=\"0.831956\" x2=\"18.6483\" y2=\"17.7731\" stroke=\"currentColor\" stroke-width=\"2\"\/><line x1=\"1.35149\" y1=\"17.7734\" x2=\"18.2927\" y2=\"0.832185\" stroke=\"currentColor\" stroke-width=\"2\"\/><\/svg><\/button><\/p>\n<div class=\"_1bw37384\"><img alt=\"Jennifer Pattison Tuohy\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" 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https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=640 640w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=750 750w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=828 828w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=1080 1080w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=1200 1200w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=1440 1440w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=1920 1920w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2048 2048w, https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400 2400w\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"\/><\/div>\n<p>Jennifer Pattison Tuohy<\/p>\n<div class=\"_1bw37381\">\n<p>Senior Reviewer, Smart Home<\/p>\n<\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 21 20\" fill=\"none\" class=\"\" aria-label=\"Follow\"><title>Follow<\/title><path d=\"M11.5 3H9.5V8.99999H3.5V11L9.5 11V17H11.5V11L17.5 11V9H11.5V3Z\" fill=\"currentColor\"\/><\/svg><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/jennifer-tuohy\">See All by <!-- -->Jennifer Pattison Tuohy<\/a><\/p>\n<\/div>\n<\/aside>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5OjIyNA==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"_1ajq89kp _1ajq89k4 _1ajq89k3 ftptba0\" width=\"9\" height=\"9\" viewbox=\"0 0 9 9\" fill=\"none\" aria-label=\"Follow\"><path d=\"M5 0H4V4H0V5H4V9H5V5H9V4H5V0Z\"\/><\/svg><\/span><span class=\"_1618ekm9\">Amazon<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjIyNA==-article_footer\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"_1wu3rm4\" width=\"16\" height=\"16\" viewbox=\"0 0 20 19\" fill=\"none\"><title>Close<\/title><line x1=\"1.70711\" y1=\"0.831956\" x2=\"18.6483\" y2=\"17.7731\" stroke=\"currentColor\" stroke-width=\"2\"\/><line x1=\"1.35149\" y1=\"17.7734\" x2=\"18.2927\" y2=\"0.832185\" stroke=\"currentColor\" stroke-width=\"2\"\/><\/svg><\/button><\/p>\n<p>Amazon<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 21 20\" fill=\"none\" class=\"\" aria-label=\"Follow\"><title>Follow<\/title><path d=\"M11.5 3H9.5V8.99999H3.5V11L9.5 11V17H11.5V11L17.5 11V9H11.5V3Z\" fill=\"currentColor\"\/><\/svg><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/amazon\">See All <!-- -->Amazon<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5OjU2Ng==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"_1ajq89kp _1ajq89k4 _1ajq89k3 ftptba0\" width=\"9\" height=\"9\" viewbox=\"0 0 9 9\" fill=\"none\" aria-label=\"Follow\"><path d=\"M5 0H4V4H0V5H4V9H5V5H9V4H5V0Z\"\/><\/svg><\/span><span class=\"_1618ekm9\">Amazon Alexa<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjU2Ng==-article_footer\" 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\/>\n<br \/><a href=\"https:\/\/www.theverge.com\/tech\/983598\/amazon-price-increase-echo-kindle-fire-tv\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citing \u201csignificant increases in memory and storage component costs,\u201d in a statement given to Fortune, Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent. The cheapest products in Amazon\u2019s lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[383,664,46,34],"class_list":["post-5869","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-amazon","tag-amazon-alexa","tag-news","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Amazon\u2019s hardware just got more expensive, as increases tied to RAM and storage costs are drivingup prices for Kindle, Echo, and Fire TV devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=5869\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent - 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