{"id":6020,"date":"2026-08-26T16:18:51","date_gmt":"2026-08-26T16:18:51","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6020"},"modified":"2026-08-26T16:18:51","modified_gmt":"2026-08-26T16:18:51","slug":"apple-iphone-launch-event-2026-date","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6020","title":{"rendered":"Apple announces September iPhone launch event"},"content":{"rendered":"


\n<\/p>\n

\n

Apple\u2019s next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a \u201cSurprise and shine\u201d tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream.<\/p>\n<\/div>\n

\n

September\u2019s show could be a big one, as Apple may finally announce the long-rumored foldable iPhone. A photo of an apparent dummy unit indicates the foldable may have a wide form factor<\/a> that\u2019s similar to what Samsung used with the Galaxy Z Fold 8<\/a>, a phone that our reviewer Dominic Preston said \u201cfeels like the future.\u201d<\/p>\n<\/div>\n

\n

Apple is also expected to refresh its Pro and Pro Max phones, but those are rumored to be iterative upgrades and not a big redesign like Apple announced last year<\/a>. Should past trends continue, they\u2019ll likely be called the iPhone 18 Pro and iPhone 18 Pro Max.<\/p>\n<\/div>\n

\n

However Apple reportedly won\u2019t announce the base model iPhone 18 at the event<\/a> and instead introduce it next year. In 2027, Apple is also rumored to be launching an iPhone 18e and a second-generation iPhone Air.<\/p>\n<\/div>\n

\n

This event will also be the first with John Ternus as Apple\u2019s CEO<\/a>. Formerly the company\u2019s hardware chief, Ternus is set to take over from Tim Cook on September 1st.<\/p>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple\u2019s next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a \u201cSurprise and shine\u201d tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream. September\u2019s show could be a big […]<\/p>\n","protected":false},"author":1,"featured_media":6021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[345,651,121,46,34],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apple","tag-apple-event","tag-iphone","tag-news","tag-tech"],"yoast_head":"\nApple announces September iPhone launch event - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Apple has announced a September 9th date for its next big event, which has a \u201cSurprise and shine\u201d tagline, where it\u2019s expected to announce new iPhones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=6020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple announces September iPhone launch event - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"Apple has announced a September 9th date for its next big event, which has a \u201cSurprise and shine\u201d tagline, where it\u2019s expected to announce new iPhones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silvybrand.com\/?p=6020\" \/>\n<meta property=\"og:site_name\" content=\"Silvybrand Lifestyle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T16:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-at-12.01.44-PM-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SILVYBRAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SILVYBRAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020\"},\"author\":{\"name\":\"SILVYBRAND\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\"},\"headline\":\"Apple announces September iPhone launch event\",\"datePublished\":\"2026-08-26T16:18:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Screenshot-2026-08-26-at-12.01.44-PM-1.png\",\"keywords\":[\"Apple\",\"Apple Event\",\"iphone\",\"News\",\"Tech\"],\"articleSection\":[\"Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=6020#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020\",\"name\":\"Apple announces September iPhone launch event - Silvybrand Lifestyle Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Screenshot-2026-08-26-at-12.01.44-PM-1.png\",\"datePublished\":\"2026-08-26T16:18:51+00:00\",\"description\":\"Apple has announced a September 9th date for its next big event, which has a \u201cSurprise and shine\u201d tagline, where it\u2019s expected to announce new iPhones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=6020\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#primaryimage\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Screenshot-2026-08-26-at-12.01.44-PM-1.png\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Screenshot-2026-08-26-at-12.01.44-PM-1.png\",\"width\":1199,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=6020#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/silvybrand.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple announces September iPhone launch event\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"name\":\"Silvybrand Lifestyle Blog\",\"description\":\"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.\",\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/silvybrand.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\",\"name\":\"Silvybrand Lifestyle Blog\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"width\":1115,\"height\":522,\"caption\":\"Silvybrand Lifestyle Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\",\"name\":\"SILVYBRAND\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"caption\":\"SILVYBRAND\"},\"sameAs\":[\"https:\\\/\\\/silvybrand.com\"],\"url\":\"https:\\\/\\\/silvybrand.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple announces September iPhone launch event - Silvybrand Lifestyle Blog","description":"Apple has announced a September 9th date for its next big event, which has a \u201cSurprise and shine\u201d tagline, where it\u2019s expected to announce new iPhones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silvybrand.com\/?p=6020","og_locale":"en_US","og_type":"article","og_title":"Apple announces September iPhone launch event - Silvybrand Lifestyle Blog","og_description":"Apple has announced a September 9th date for its next big event, which has a \u201cSurprise and shine\u201d tagline, where it\u2019s expected to announce new iPhones.","og_url":"https:\/\/silvybrand.com\/?p=6020","og_site_name":"Silvybrand Lifestyle Blog","article_published_time":"2026-08-26T16:18:51+00:00","og_image":[{"width":1199,"height":627,"url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-at-12.01.44-PM-1.png","type":"image\/png"}],"author":"SILVYBRAND","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SILVYBRAND","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silvybrand.com\/?p=6020#article","isPartOf":{"@id":"https:\/\/silvybrand.com\/?p=6020"},"author":{"name":"SILVYBRAND","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3"},"headline":"Apple announces September iPhone launch event","datePublished":"2026-08-26T16:18:51+00:00","mainEntityOfPage":{"@id":"https:\/\/silvybrand.com\/?p=6020"},"wordCount":230,"commentCount":0,"publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"image":{"@id":"https:\/\/silvybrand.com\/?p=6020#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-at-12.01.44-PM-1.png","keywords":["Apple","Apple Event","iphone","News","Tech"],"articleSection":["Gadgets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/silvybrand.com\/?p=6020#respond"]}]},{"@type":"WebPage","@id":"https:\/\/silvybrand.com\/?p=6020","url":"https:\/\/silvybrand.com\/?p=6020","name":"Apple announces September iPhone launch event - Silvybrand Lifestyle Blog","isPartOf":{"@id":"https:\/\/silvybrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silvybrand.com\/?p=6020#primaryimage"},"image":{"@id":"https:\/\/silvybrand.com\/?p=6020#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-at-12.01.44-PM-1.png","datePublished":"2026-08-26T16:18:51+00:00","description":"Apple has announced a September 9th date for its next big event, which has a \u201cSurprise and shine\u201d tagline, where it\u2019s expected to announce new iPhones.","breadcrumb":{"@id":"https:\/\/silvybrand.com\/?p=6020#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silvybrand.com\/?p=6020"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/?p=6020#primaryimage","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-at-12.01.44-PM-1.png","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-at-12.01.44-PM-1.png","width":1199,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/silvybrand.com\/?p=6020#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silvybrand.com\/"},{"@type":"ListItem","position":2,"name":"Apple announces September iPhone launch event"}]},{"@type":"WebSite","@id":"https:\/\/silvybrand.com\/#website","url":"https:\/\/silvybrand.com\/","name":"Silvybrand Lifestyle Blog","description":"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.","publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silvybrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silvybrand.com\/#organization","name":"Silvybrand Lifestyle Blog","url":"https:\/\/silvybrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","width":1115,"height":522,"caption":"Silvybrand Lifestyle Blog"},"image":{"@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3","name":"SILVYBRAND","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","caption":"SILVYBRAND"},"sameAs":["https:\/\/silvybrand.com"],"url":"https:\/\/silvybrand.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/6020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6020"}],"version-history":[{"count":0,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/6020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/media\/6021"}],"wp:attachment":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}