{"id":6234,"date":"2026-08-30T10:40:11","date_gmt":"2026-08-30T10:40:11","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6234"},"modified":"2026-08-30T10:40:11","modified_gmt":"2026-08-30T10:40:11","slug":"why-the-hottest-new-wearables-want-to-be-ignored","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6234","title":{"rendered":"Why the Hottest New Wearables Want to Be Ignored"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"paywall\">Whoop has made screen-free wearables since its first <a href=\"https:\/\/www.wired.com\/story\/whoop-wearable-subscription\/\" class=\"text link\">proper release in 2015<\/a>, but the shift in what Whoop considers itself to be about mirrors the change we see in the wider market. Today a Whoop band is made for just about anyone with the spare cash to pay for its $199 annual subscription. It\u2019s a system to \u201chelp you improve how you sleep, train, and feel\u2014starting day one,\u201d to use Whoop\u2019s own words. This couldn\u2019t be further removed from the self-serious way Whoop described itself in 2015, as a \u201cperformance optimization system exclusively designed for elite athletes and teams.\u201d What a change a decade makes.<\/p>\n<p class=\"paywall\">Even if Whoop has always been grounded in the now-common concept of \u201c<a href=\"https:\/\/www.wired.com\/story\/garmins-top-training-features-explained\/\" class=\"text link\">training readiness<\/a>,\u201d things have altered drastically. So while it\u2019s tempting to say Google&#8217;s Fitbit and company are playing catch-up with Whoop, that\u2019s not quite it. It has homed in on the \u201clow-distraction\u201d lifestyle selling point just as the other bigger tech companies have.<\/p>\n<p class=\"paywall\">On at least three fronts this can be attributed\u2014or blamed\u2014on AI, to some extent.<\/p>\n<h2 class=\"paywall\">AI as the Good and Bad Guy<\/h2>\n<p class=\"paywall\">AI is a way for these wearable companies to upsell and make money, and on the other side, a major contributor to <a href=\"https:\/\/www.wired.com\/story\/the-ai-slop-backlash-is-actually-having-an-impact\/\" class=\"text link\">why a lot of us feel<\/a> like we need low-distraction tech these days in the first place. While virtually every Whoop rival says it can be used without a subscription, some of these companies lean heavily on AI as an upsell.<\/p>\n<p class=\"paywall\">Take Google and the Fitbit Air. Without a subscription, the app looks cute enough but is fairly spare. You get stats and charts, but if you want <a href=\"https:\/\/www.wired.com\/story\/fitbit-app-ai-personal-health-coach\/\" class=\"text link\">chatty explainers of what any of it means<\/a>, you need <a href=\"https:\/\/www.wired.com\/story\/google-is-rebranding-the-fitbit-app-to-google-health\/\" class=\"text link\">Google Health Premium<\/a> at $10 a month. Numbers and graph lines become paragraphs that reference specific quirks or events of the day because, to steal a line from humorist and podcaster John Hodgman, specificity is the soul of narrative.<\/p>\n<p class=\"paywall\">And this is just the beginning. \u201cThe use of AI in monitoring and guiding health and wellness is still at the early stage of development but will likely become significantly more advanced as AI matures,\u201d says Peter Richardson, vice president and cofounder of <a data-offer-url=\"https:\/\/counterpointresearch.com\/en\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/counterpointresearch.com\/en&quot;}\" href=\"https:\/\/counterpointresearch.com\/en\" rel=\"nofollow noopener\" target=\"_blank\">Counterpoint Research<\/a>.<\/p>\n<p class=\"paywall\">I find <a href=\"https:\/\/www.wired.com\/story\/google-fitbit-health-coach-preview\/\" class=\"text link\">Google Fitbit\u2019s chatbot ramblings<\/a> quite annoying, with not-that-rare dips into the condescending, and I may even prefer the subscription-free experience. But my job has pushed me through the unenviable task of learning what <a href=\"https:\/\/www.wired.com\/story\/what-is-vo2-max\/\" class=\"text link\">VO2 Max<\/a> actually means, what heart-rate variability trends indicate, and so on: not the norm.<\/p>\n<p class=\"paywall\">AI could solve that long-standing issue with wearables\u2014people glazing over data as soon as they see anything more than their daily step count. This AI use will be better represented on the phone than the watch screen, too, making the lack of screen a strength. It lets the AI shine.<\/p>\n<h2 class=\"paywall\">Technostress<\/h2>\n<p class=\"paywall\">The most important influence of AI here is on the other side of the equation, though, as just the latest stage in the tech-ification of our daily lives. I\u2019ve heard from multiple friends about how their recent work appraisals focused on higher-ups <a href=\"https:\/\/www.wired.com\/story\/how-ai-agents-plunged-tech-world-into-chaos\/\" class=\"text link\">demanding greater AI use<\/a> within their \u201cpersonal workflow.\u201d Perhaps you\u2019ve had a <a href=\"https:\/\/www.wired.com\/story\/7-ways-to-get-so-good-at-ai-people-will-think-you-are-ai\/\" class=\"text link\">similar experience<\/a>.<\/p>\n<p class=\"paywall\">Elizabeth Marsh, a doctoral researcher at the University of Nottingham who studies the <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0747563221004416\" class=\"text link\">dark side of the digital workplace<\/a>, finds that digital tools consistently trigger a familiar cluster of harms: technostress, information overload, constant interruption, and blurred work\u2013home boundaries.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/why-the-hottest-new-wearables-want-to-be-ignored\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whoop has made screen-free wearables since its first proper release in 2015, but the shift in what Whoop considers itself to be about mirrors the change we see in the wider market. Today a Whoop band is made for just about anyone with the spare cash to pay for its $199 annual subscription. It\u2019s a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[641,83,372,140,208,1205,32,141,749,105],"class_list":["post-6234","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apple-watch","tag-artificial-intelligence","tag-fitbit","tag-fitness","tag-fitness-trackers","tag-garmin","tag-google","tag-health","tag-smartwatches","tag-wearables"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the Hottest New Wearables Want to Be Ignored - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Burnt out on wrist buzzes and notification overload? 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