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\u201cWe\u2019ve heard that people don\u2019t like seeing a profile that seems human, only to find out later that the person featured is AI-generated,\u201d said Instagram in a blog post<\/a>. \u201cThey want to know when a profile features an AI-generated person.\u201d<\/p>\n<\/div>\n To that end, Instagram will be hunting down accounts that don\u2019t self-label their AI-generated profiles, and penalize them by limiting reach. That means their posts won\u2019t be recommended to non-followers in Reels and Explore. Profile owners can appeal the decision if wrongly flagged.<\/p>\n<\/div>\n Instagram says that people using AI tools to generate content do not need to add the label. So, today\u2019s action won\u2019t let you filter out AI slop on the platform, but it\u2019s good to see Instagram boss Adam Mosseri find the courage<\/a> to take the first step.<\/p>\n<\/div>\n