{"id":6278,"date":"2026-08-31T17:53:28","date_gmt":"2026-08-31T17:53:28","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6278"},"modified":"2026-08-31T17:53:28","modified_gmt":"2026-08-31T17:53:28","slug":"car-tech-survey-jd-power-smart-ignition","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6278","title":{"rendered":"Car owners want tech they can ignore"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Automakers keep shoving more tech into their cars, despite evidence that consumers are <a href=\"https:\/\/www.theverge.com\/23801545\/car-infotainment-customer-satisifaction-survey-jd-power\">increasingly fed up with huge screens and glitchy software<\/a>. In fact, the features that car owners appreciate the most happen to be the ones they barely notice, according to the latest tech survey from JD Power.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The consumer research firm <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2026-u-s-tech-experience-index-txi-study\/\">surveyed 68,084 owners<\/a> of new 2026 model-year vehicles after 90 days of ownership. The survey touched on 40 automotive technologies covering comfort and convenience; connected vehicles; driver assist; electric vehicles; and smart vehicles.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The features that scored the highest were the ones that were the most inconspicuous, like smart ignition, in which the vehicle automatically starts and turns off based on driver actions, or smart HVAC systems, which use AI to automatically adjust the cabin environment for maximum comfort and efficiency. These were the big winners in JD\u2019s survey \u2014 mostly because they require the least attention from the driver. Smart ignition, in particular, delivered the highest overall satisfaction, with only 2.4 problems per 100 vehicles.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cFor automakers, the opportunity is to prioritize technology that makes driving simpler, not more complicated,\u201d Doron Hikry, director of customer success at JD Power, said in a press release. \u201cThe features that solve real problems without adding effort or stress for the driver are the ones resonating most with customers.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Superfluous tech features like passenger screens, in which an extra screen is embedded in the dash in front of passengers, rated the lowest in satisfaction. These screens first began cropping up in premium brands, like <a href=\"https:\/\/www.theverge.com\/2023\/2\/22\/23610496\/mercedes-benz-e-class-superscreen-tiktok-zoom-selfie\">Mercedes<\/a>, <a href=\"https:\/\/www.theverge.com\/23686915\/bmw-i7-xdrive60-review-photos-specs-price\">BMW<\/a>, and <a href=\"https:\/\/www.theverge.com\/news\/789622\/porsche-electric-cayenne-curved-screen-flow-display\">Porsche<\/a>, but have yet to bleed over to more mass-market vehicles. Apparently, they\u2019re just wasted space on the dash, with more than one-third of owners who have a passenger screen reporting they\u2019ve never tried to use it. Only 6 percent admitted to using their passenger screens every time they drive. Yikes.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Another tech feature that has more work to do in winning over customers is hands-free driving, also known as Level 2 Plus automation. These are features like Tesla\u2019s Full Self-Driving, Ford\u2019s BlueCruise, GM\u2019s Super Cruise, and Mercedes\u2019 Drive Pilot.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Unlike Level 2 systems, which require drivers to keep their hands on the steering wheel, these L2 Plus systems allow for completely hands-free driving on certain roads. Car owners told JD Power they preferred L2 systems in terms of design and quality of experience, suggesting that more automation does not necessarily mean more customer satisfaction. Interestingly, Level 2 systems were recording slightly higher problems per 100 vehicles (14.3) as L2 Plus ones (13.8).<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cThe results indicate that owners may currently be more comfortable with systems that clearly assist the driver rather than those that introduce a greater degree of automation,\u201d said Hikry.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">What these results suggest is that car owners don\u2019t necessarily mind more technology in their vehicles, just as long as they don\u2019t make the task of driving more complicated. The individual awards underscore this point: The Cadillac Escalade and Toyota Tundra both won for camera mirrors, while other automakers notched wins for blind-spot cameras, digital keys, one-pedal driving, and EV charging schedulers.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/news\/986721\/car-tech-survey-jd-power-smart-ignition\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automakers keep shoving more tech into their cars, despite evidence that consumers are increasingly fed up with huge screens and glitchy software. In fact, the features that car owners appreciate the most happen to be the ones they barely notice, according to the latest tech survey from JD Power. The consumer research firm surveyed 68,084 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[273,44,45,46,34,47],"class_list":["post-6278","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-autonomous-cars","tag-cars","tag-electric-cars","tag-news","tag-tech","tag-transportation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Car owners want tech they can ignore - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Car owners don\u2019t mind more tech in their vehicles, as long as its easy to ignore, according to a new survey from JD Power.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=6278\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Car owners want tech they can ignore - 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