{"id":6280,"date":"2026-08-31T18:32:09","date_gmt":"2026-08-31T18:32:09","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6280"},"modified":"2026-08-31T18:32:09","modified_gmt":"2026-08-31T18:32:09","slug":"apple-phil-schiller-stepping-down","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6280","title":{"rendered":"Phil Schiller is leaving his biggest jobs at Apple"},"content":{"rendered":"


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Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg<\/em><\/a>. Following the change, Schiller will keep his Apple Fellow title and continue \u201cworking on unspecified initiatives,\u201d Bloomberg<\/em> reports.<\/p>\n<\/div>\n

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Schiller initially joined Apple in 1987 and became the company\u2019s head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, but only started heading up the store<\/a> in 2015. Over the years, Schiller has played a role in the development of many of Apple\u2019s products, including the iPhone, iPad, iPod, and Macs, and has presented several of them at the company\u2019s launch events. In recent years, Schiller has started stepping away from some of these responsibilities, as he relinquished his role as senior vice president of marketing to Greg Joswiak in 2020<\/a>.<\/p>\n<\/div>\n

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The news comes just one day before hardware leader John Ternus is set to take over for Apple CEO Tim Cook<\/a>, who is stepping down on September 1st. As reported by Bloomberg<\/em>, Apple is moving the App Store division under services head Eddy Cue, while Carson Oliver will continue to lead the store with the help of Ann Thai, who is in charge of app distribution tools and third-party marketplaces.<\/p>\n<\/div>\n

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Apple didn\u2019t immediately respond to The Verge<\/em>\u2019s request for comment.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue \u201cworking on unspecified initiatives,\u201d Bloomberg reports. Schiller initially joined Apple in 1987 and became the company\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":6281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[345,86,46,34],"class_list":["post-6280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apple","tag-apps","tag-news","tag-tech"],"yoast_head":"\nPhil Schiller is leaving his biggest jobs at Apple - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Apple executive Phil Schiller is stepping down from his roles as the head of the App Store and Apple events, Bloomberg reports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=6280\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phil Schiller is leaving his biggest jobs at Apple - 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