{"id":6341,"date":"2026-09-01T23:16:29","date_gmt":"2026-09-01T23:16:29","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6341"},"modified":"2026-09-01T23:16:29","modified_gmt":"2026-09-01T23:16:29","slug":"google-needs-hollywood-more-than-the-studios-need-ai","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6341","title":{"rendered":"Google needs Hollywood more than the studios need AI"},"content":{"rendered":"


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Google has reportedly been reaching out<\/a> to a number of Hollywood\u2019s biggest studios, hoping to strike licensing agreements that would allow it to train its AI models on copyrighted material in exchange for massive piles of cash. In theory, these deals would be a win-win: a huge financial boon to the studios that would also give Google a significant advantage in its race to outpace other AI companies. But while there\u2019s little downside for Google, these deals pose a distinct set of risks to each of the studios that might be thinking about going all-in on AI. Getting into bed with Google this way might<\/em> benefit Hollywood in the short term, but it could just as easily backfire and leave the public feeling burned by the entertainment industry.<\/p>\n<\/div>\n

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Though Google has not yet been able to get Disney, Warner Bros. Discovery, or Universal to agree to anything officially, the company\u2019s executives have been reaching out to multiple studio representatives with pitches focused on its AI technology, according to unnamed sources speaking to The Los Angeles Times<\/em>. Google wants permission to train its AI models on the studios\u2019 vast libraries of copyrighted content, and it\u2019s willing to spend hundreds of millions of dollars to get ahold of them. Per The LA Times<\/em>, Google could pay a studio like Disney \/ Pixar around $40 million just for the rights to generate outputs featuring a single <\/em>copyrighted character. That payout could swell well into the billions the more characters Google\u2019s deals encompass, and studios might be able to secure a portion of however much advertising revenue Google makes from AI-generated content featuring that IP on platforms like YouTube.<\/p>\n<\/div>\n

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As expensive as these partnerships would be for Google, they would also be an invaluable tool as the company continues to crystalize its position as one of the most prominent players in the AI game. Gemini being able to spit out Disney-approved images of Darth Vader and Snow White might not seem all that significant on its face, but that\u2019s exactly the sort of thing that could get more ordinary, non tech-obsessed people seeing generative AI in a more positive (if innocuous) light. After years of hearing AI companies boast about their plans to disrupt society and eliminate jobs, public sentiment \u2014 especially among young people \u2014 about the technology has shifted into the negative<\/a>. Even with tools like ChatGPT being as popular as they are, the larger AI industry has been so mired in controversy and plagued by concerns about its real world harms<\/a> that it would now be hard-pressed to put out products that would immediately curry widespread goodwill. Striking deals with film and TV studios would give Google a convenient way to shift the larger narrative about its AI ambitions.<\/p>\n<\/div>\n

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The content developed through these partnerships would presumably look better than the slop currently being churned out by models trained on ill-gotten source data, and having Google\u2019s name and logos slapped all over official AI-generated Disney content would do wonders to legitimize this technology in people\u2019s minds. But even if it didn\u2019t, the partnership would still signal to the public that the entertainment industry sees generative AI as a tool worth embracing. It\u2019s hard to quantify how valuable that framing would be to Google, whose DeepMind arm struck a $75 million investment deal with A24 earlier this summer<\/a>. But it\u2019s very easy to imagine how taking Google\u2019s AI cash could put studios on a path that ultimately alienates their workers and audiences.<\/p>\n<\/div>\n

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Regardless of whether a studio were to incorporate AI tools into their production workflows or simply feature user-generated AI content on their platforms (which was Disney and OpenAI\u2019s plan<\/a> before their partnership collapsed<\/a>), striking a licensing agreement with Google would be a watershed moment.<\/p>\n<\/div>\n

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Lionsgate, a notable studio but not a major player, struck a licensing deal with Runway in 2024<\/a>. So far, nothing concrete has come out of that partnership, but the companies say they\u2019re working on a plan<\/a> to release AI-generated shorts. Once any one of the big legacy studios hop on to the AI bandwagon and manage to actually make something they can show the world, more production houses have a reason to follow suit. AI\u2019s potential to speed production timelines up while keeping costs down is one of the main things that has kept studios interested in utilizing the technology. Shareholders would absolutely love it if production houses could put out more movies while spending less money, but doing that by using AI tools would almost certainly put a significant portion of the entertainment workforce out of jobs<\/a>.<\/p>\n<\/div>\n

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What may be keeping Disney and other studios from rushing to take Google up on its offers is the way that people have reacted to seeing AI used in the production of films like Spider-Man: Brand New Day<\/em>. Fans were dismayed to find AI-generated images in Brand New Day<\/em>\u2019s official artbook<\/a>, and the negative reaction might have been even more intense had people known about the technology\u2019s use before the film hit theaters. It\u2019s impossible to know for sure whether awareness about AI\u2019s presence in Brand New Day<\/em>\u2019s production would have kept it from making $2 billion at the box office<\/a>. But it stands to reason that none of the studios is eager to be the first to learn what happens when they release a project that\u2019s presented as being the product of Google\u2019s AI tools.<\/p>\n<\/div>\n

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Though Google has everything to gain from Hollywood embracing AI, the studios have to be mindful of how endorsing this technology could leave them out on a limb. And as much as Google might be presenting its products as the solution to all of the entertainment industry\u2019s issues, the AI industry needs Hollywood more than Hollywood needs more slop.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google has reportedly been reaching out to a number of Hollywood\u2019s biggest studios, hoping to strike licensing agreements that would allow it to train its AI models on copyrighted material in exchange for massive piles of cash. In theory, these deals would be a win-win: a huge financial boon to the studios that would also […]<\/p>\n","protected":false},"author":1,"featured_media":6342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,145,63,64,65,32,126,68,34,215],"class_list":["post-6341","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-analysis","tag-disney","tag-entertainment","tag-film","tag-google","tag-report","tag-streaming","tag-tech","tag-tv-shows"],"yoast_head":"\nGoogle needs Hollywood more than the studios need AI - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Google has everything to gain from striking licensing deals with movie studios, but the entertainment industry has to be careful about how it embraces AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=6341\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google needs Hollywood more than the studios need AI - 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