{"id":6551,"date":"2026-09-04T22:20:46","date_gmt":"2026-09-04T22:20:46","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6551"},"modified":"2026-09-04T22:20:46","modified_gmt":"2026-09-04T22:20:46","slug":"apple-iphone-launch-event-september-2026-how-to-watch","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6551","title":{"rendered":"What to expect at Apple\u2019s September 9th launch event"},"content":{"rendered":"


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Apple\u2019s September 9th launch event<\/a> could be one of its biggest in years. It will be Apple\u2019s first event since John Ternus took over as CEO<\/a> on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple\u2019s iPhone 18 lineup. That could include the long-rumored foldable \u201ciPhone Ultra,\u201d coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8.<\/p>\n<\/div>\n

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Here\u2019s how you can watch the event live, and a few possible highlights to keep an eye out for.<\/p>\n<\/div>\n

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How to watch Apple\u2019s September launch event<\/h2>\n<\/p>\n<\/div>\n
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Apple\u2019s \u201cSurprise and shine\u201d event kicks off on Wednesday, September 9th, at 1PM ET \/ 10AM PT at Apple Park in Cupertino, California. It will be livestreamed on Apple\u2019s website<\/a>, Apple TV, and YouTube<\/a>.<\/p>\n<\/div>\n

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The iPhone 18 might be a no-show<\/h2>\n<\/p>\n<\/div>\n
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Last year\u2019s iPhone 17 might not get a successor just yet. <\/em><\/figcaption>Photo by Amelia Holowaty Krales \/ The Verge<\/cite><\/p>\n<\/div>\n<\/div>\n<\/div>\n
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Apple usually announces new iPhones at its September event, but the base<\/em> iPhone 18 might not make the cut this year. It\u2019s reportedly being held<\/a> until early next year, and it might end up launching alongside the iPhone 18E and an updated iPhone Air. So, if you\u2019re looking to upgrade to one of Apple\u2019s less expensive phones, you\u2019ll likely need to wait a while longer.<\/p>\n<\/div>\n

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The iPhone 18 Pro and Pro Max could launch with a price hike<\/h2>\n<\/p>\n<\/div>\n
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The iPhone 18 Pro could be more expensive than last year\u2019s iPhone 17 Pro. <\/em><\/figcaption>Photo: Allison Johnson \/ The Verge<\/cite><\/p>\n<\/div>\n<\/div>\n<\/div>\n
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While we might not get a new base iPhone, Apple is still expected to launch its new lineup of phones on September 9th with the iPhone 18 Pro and Pro Max. Both models are rumored to have larger batteries<\/a> than their predecessors, and possibly a smaller Dynamic Island<\/a>. They might even get a variable aperture camera<\/a> upgrade that\u2019s been rumored for years now. Leaked photos<\/a> supposedly showing dummy models of the phone also hint at this year\u2019s slate of colors, which could include black, silver, light blue, and a dark cherry purple.<\/p>\n<\/div>\n

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Unfortunately, there\u2019s also a good chance the iPhone 18 Pro and Pro Max will get a price bump over last year\u2019s models. Apple raised prices<\/a> on nearly all of its products earlier this year, and those price hikes might finally reach the iPhone during the September 9th event.<\/p>\n<\/div>\n

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Apple might announce its first foldable phone<\/h2>\n<\/p>\n<\/div>\n
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One of the premium phones Apple launches on September 9th could be the rumored foldable \u201ciPhone Ultra.\u201d Images of an apparent dummy model<\/a> of the folding phone leaked earlier this year, showing a passport-style design similar to Samsung\u2019s Galaxy Z Fold 8<\/a> and the Xiaomi 18 Fold<\/a>. The Galaxy Z Fold 8 has been well received so far, with The Verge<\/em>\u2019s Dominic Preston saying it \u201cfeels like the future.\u201d Will Apple\u2019s first foldable be able to compete, despite being fashionably late?<\/p>\n<\/div>\n

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The ceramic Apple Watch may finally return<\/h2>\n<\/p>\n<\/div>\n
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The Apple Watch Series 11\u2019s successor could have an option for a ceramic case. <\/em><\/figcaption>Photo by Amelia Holowaty Krales \/ The Verge<\/cite><\/p>\n<\/div>\n<\/div>\n<\/div>\n
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Last year\u2019s September Apple event included the Apple Watch Series 11 and Ultra 3, and there\u2019s a good chance both watches will get an update again this year. According to Bloomberg<\/em><\/a>\u2019s Mark Gurman, the Series 12 could bring back the premium ceramic case option. Gurman also says the Series 12 will have new band colors and configurations, but most likely won\u2019t have any big redesign. Aside from new cases and colors, Apple might also announce new health features for its wearables, like always-on heart rate sensing.<\/p>\n<\/div>\n

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Apple could launch new AirPods, but probably not with cameras<\/h2>\n<\/p>\n<\/div>\n
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It\u2019s been a couple of years since Apple released the AirPods 4, so they\u2019re due for an upgrade and could make an appearance at Apple\u2019s September 9th event. However, Gurman says the camera-equipped AirPods<\/a> that leaked last month won\u2019t be released until 2027. So, if Apple announces the AirPods 5 at its upcoming event, they\u2019ll likely be an iterative upgrade, potentially including a new chip and some new health sensors.<\/p>\n<\/div>\n

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