{"id":6634,"date":"2026-09-07T14:45:51","date_gmt":"2026-09-07T14:45:51","guid":{"rendered":"https:\/\/silvybrand.com\/?p=6634"},"modified":"2026-09-07T14:45:51","modified_gmt":"2026-09-07T14:45:51","slug":"how-to-watch-apple-iphone-september-event-2026","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=6634","title":{"rendered":"How to Watch the Apple September Event (2026)"},"content":{"rendered":"


\n<\/p>\n

\n

Another Apple event<\/span> is almost here, though this one will likely feel a little different than the September events of lore. It\u2019s the first Apple event since CEO Tim Cook\u2019s departure<\/a>, and might be the first time the public gets a taste of how the company\u2019s new CEO, John Ternus<\/a>, can slip into those shoes.<\/p>\n

The event will be livestreamed on September 9 at 10 am Pacific (1 pm Eastern). You can watch the stream right here on this page, or on Apple\u2019s website<\/a> and YouTube<\/a> channel. Apple will also stream the event on its Apple TV devices and Apple TV+<\/a> streaming service. Leaks and rumors have left just about everyone expecting news about Pro-level iPhones<\/a> and a long-awaited Apple foldable device<\/a>.<\/p>\n

Since the Covid pandemic<\/a>, Apple has eschewed live presentations, instead inviting media and employees to the Apple campus to watch prerecorded videos of all its product announcements. WIRED will have reporters on the ground\u2014you can follow along with all the action on our live blog, which will go live the morning of the event. WIRED will also have a roundup of everything the company announces for your perusal right after the event.<\/p>\n

\n

What to Expect<\/h2>\n

Thanks to leaks from sources like Bloomberg<\/a>, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone<\/a>. It\u2019s bound to be pricey, with rumored estimates sitting around $2,000.<\/p>\n

Apple is also expected to focus on premium products, chiefly the iPhone 18 Pro and iPhone Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4. That means Apple may push the launch of its base iPhone 18<\/a> to the spring of 2027. The move likely stems from increased manufacturing costs and limited product availability<\/a> due to the ongoing memory crisis<\/a>. It’s also an effort to build hype for Apple\u2019s more premium\u2014and expensive\u2014products, and maybe entice customers to sign up for the company\u2019s new iPhone leasing<\/a> program. We\u2019ll likely see the mid-tier iPhone 18e at that spring event, alongside a second-gen iPhone Air.<\/p>\n

New AirPods may also be on the table, though Apple\u2019s heavily rumored AirPods Pro with cameras<\/a>\u2014designed to be the \u201ceyes\u201d of Siri for AI-powered visual assistance\u2014could be delayed to later this year or to 2027.<\/p>\n

If you\u2019re hoping for new iPads, Macs, or home devices, well, you may have to wait a little longer. Apple announced a new Mac Mini and Mac Studio<\/a> at the end of August, but the company may debut new home products, a new iPad Mini, and new MacBooks during events in October.<\/p>\n

As for snagging devices right after Apple announces them this week, unconfirmed reports suggest the company will open iPhone preorders on September 12, a day later than it usually offers them, out of respect<\/a> for the victims of 9\/11. The following week is likely when the company will drop the final, official versions of its software, like iOS 27<\/a> and macOS 27<\/a>.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Another Apple event is almost here, though this one will likely feel a little different than the September events of lore. It\u2019s the first Apple event since CEO Tim Cook\u2019s departure, and might be the first time the public gets a taste of how the company\u2019s new CEO, John Ternus, can slip into those shoes. […]<\/p>\n","protected":false},"author":1,"featured_media":6635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[602,345,641,1023,120,121,643,118,424],"class_list":["post-6634","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-airpods","tag-apple","tag-apple-watch","tag-folding-devices","tag-ios","tag-iphone","tag-macos","tag-phones","tag-smartphones"],"yoast_head":"\nHow to Watch the Apple September Event (2026) - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Apple\u2019s annual hardware launch event may feel different as the company welcomes a new CEO alongside a folding iPhone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=6634\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Watch the Apple September Event (2026) - 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