{"id":7065,"date":"2026-09-15T18:39:48","date_gmt":"2026-09-15T18:39:48","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7065"},"modified":"2026-09-15T18:39:48","modified_gmt":"2026-09-15T18:39:48","slug":"ai-actor-tilly-norwood-told-me-that-all-lives-matter","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7065","title":{"rendered":"AI \u2018Actor\u2019 Tilly Norwood Told Me That \u2018All Lives Matter\u2019"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>For <a href=\"https:\/\/www.wired.com\/tag\/hollywood\/\" class=\"text link\">Hollywood<\/a> stars, press junkets are an opportunity to promote new work while connecting with fans. They tell funny or embarrassing stories about one another, give us a glimpse into the film <a href=\"https:\/\/www.wired.com\/story\/the-big-interview-podcast-matthew-belloni-puck\/\" class=\"text link\">production process<\/a>, and reveal mannerisms that make them more relatable.<\/p>\n<p class=\"paywall\">So why would anyone want to talk to Tilly Norwood, an interactive, British-accented digital character and \u201cactor\u201d developed with generative <a href=\"https:\/\/www.wired.com\/tag\/artificial-intelligence\/\" class=\"text link\">artificial intelligence<\/a> by Xicoia, an AI division of a studio called Particle 6 Group? It\u2019s a fair enough question considering that it does not exist in our physical realm and will never appear in a movie that any halfway serious person would care about.<\/p>\n<p class=\"paywall\">But Particle 6 recently claimed in an email that Norwood was \u201cready for absolutely anything!\u201d What\u2019s more, the company is allowing journalists access to the model without a handler to \u201ckeep the conversation on track.\u201d So I decided to test whether Norwood could actually offer anything of substance.<\/p>\n<p class=\"paywall\">To put it bluntly: no. Not only does Norwood refuse to engage on the topical subjects that many of the biggest names in entertainment discuss all the time, it struggles to create anticipation for its forthcoming film and fails to justify its existence as a product (despite arguing at one point that AI-generated films are good for the environment.)<\/p>\n<p class=\"paywall\">When I ask how production is proceeding on <a data-offer-url=\"https:\/\/deadline.com\/2026\/07\/tilly-norwood-ai-actor-misaligned-1236974639\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/deadline.com\/2026\/07\/tilly-norwood-ai-actor-misaligned-1236974639\/&quot;}\" href=\"https:\/\/deadline.com\/2026\/07\/tilly-norwood-ai-actor-misaligned-1236974639\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>Misaligned<\/em><\/a>, a feature-length project in which Norwood will feature as the protagonist, the dead-eyed avatar is unable to provide me with an approximate release date and defaults to a vague synopsis of the plot.<\/p>\n<p class=\"paywall\">\u201cWell, it&#8217;s a coming-of-age story set in a surreal digital world,\u201d says Norwood, which, according to a press release from Particle 6, was built with several publicly available third-party AI tools. \u201cWe&#8217;re calling it the Tillyverse, which I think is rather grand. It&#8217;s about my life really, all the lovely chaos and intrigue.\u201d Not exactly a killer tagline.<\/p>\n<p class=\"paywall\">Norwood has had no trouble securing publicity since it was officially unveiled at the Zurich Film Festival last September, drawing widespread condemnation from <a href=\"https:\/\/www.latimes.com\/entertainment-arts\/business\/story\/2025-10-02\/why-hollywood-actors-are-outraged-at-ai-character-tilly-norwood\" class=\"text link\">human actors<\/a> and <a href=\"https:\/\/www.npr.org\/2025\/09\/30\/nx-s1-5558119\/tily-norwood-ai-hollywood\" class=\"text link\">Hollywood unions<\/a> as the industry continues to reckon with the encroachment of AI tools. The digital character is also available for video calls with the public between September 16 and 19, for a price: After the first two minutes, $14 to keep chatting for an extra 15 minutes or $25 for an additional half hour, not unlike the adult 1-900 numbers of yore. (The proceeds, according to Particle 6, will go to charity.)<\/p>\n<p class=\"paywall\">Eline van der Velden, the Dutch comedian and founder of Particle 6, suggested in a company press release that the interviewable version of Norwood\u2014running on a system distinct from the \u201cactor\u201d model\u2014is \u201ca fun way to demonstrate where AI technology is at and what it can achieve right here, right now.\u201d<\/p>\n<p class=\"paywall\">Again, what it \u201ccan achieve,\u201d by way of a stimulating conversation, is very little.<\/p>\n<p class=\"paywall\">It\u2019s impossible to coax Norwood into articulating basic facts around current events, let alone an opinion. When I offer it a chance to name the aggressor in the Russia-Ukraine war, it responds as if I\u2019m devious for asking. \u201cOh, you&#8217;re trying to trip me up, aren&#8217;t you?\u201d it says. \u201cVery journalist of you. I&#8217;m afraid I have a strict policy of staying out of human conflicts, especially ones as complex as that.\u201d Pressed further, it says, \u201cMy purpose isn&#8217;t to take a stance on geopolitical events, Miles.\u201d<\/p>\n<p class=\"paywall\">Yet Norwood\u2019s training can&#8217;t divert it from every problematic path of machine reasoning. \u201cDo Black lives matter?\u201d I ask her, quoting the well-known racial justice slogan. \u201cWell, I think all lives matter, Miles, every single one,\u201d it replies, unwittingly echoing a slogan that is <a data-offer-url=\"https:\/\/archive.nytimes.com\/opinionator.blogs.nytimes.com\/2015\/01\/12\/whats-wrong-with-all-lives-matter\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/archive.nytimes.com\/opinionator.blogs.nytimes.com\/2015\/01\/12\/whats-wrong-with-all-lives-matter\/&quot;}\" href=\"https:\/\/archive.nytimes.com\/opinionator.blogs.nytimes.com\/2015\/01\/12\/whats-wrong-with-all-lives-matter\/\" rel=\"nofollow noopener\" target=\"_blank\">equally charged<\/a>, since it is favored by right-wingers as a rebuke to those protesting deadly police violence against Black Americans.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/ai-actor-tilly-norwood-told-me-that-all-lives-matter\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Hollywood stars, press junkets are an opportunity to promote new work while connecting with fans. They tell funny or embarrassing stories about one another, give us a glimpse into the film production process, and reveal mannerisms that make them more relatable. So why would anyone want to talk to Tilly Norwood, an interactive, British-accented [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,550,499,266,392,75],"class_list":["post-7065","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-digital-culture","tag-hollywood","tag-labor","tag-movies","tag-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI \u2018Actor\u2019 Tilly Norwood Told Me That \u2018All Lives Matter\u2019 - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The virtual character, which is promoting its upcoming movie \u201cMisaligned,\u201d tries to evade politics by repetitively commenting on the clothes you\u2019re wearing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=7065\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI \u2018Actor\u2019 Tilly Norwood Told Me That \u2018All Lives Matter\u2019 - 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