{"id":7166,"date":"2026-09-17T02:19:09","date_gmt":"2026-09-17T02:19:09","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7166"},"modified":"2026-09-17T02:19:09","modified_gmt":"2026-09-17T02:19:09","slug":"prediction-markets-polymarket-media-company-kalshi","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7166","title":{"rendered":"Polymarket\u2019s Next Bet? It Can Also Be a Media Company"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Every day, a newsletter from the prediction market <a href=\"https:\/\/www.wired.com\/tag\/polymarket\/\" class=\"text link\">Polymarket<\/a> hits my inbox with a subject line that could easily come from any number of politics-focused newspapers or magazines. Recent entries include \u201cHouthis Reveal New Precision Strike Capabilities,\u201d \u201cBREAKING: Trump Unveils Green Energy Beam,\u201d and \u201cWorld War I, 2.0?\u201d<\/p>\n<p class=\"paywall\">These dispatches are roundups with breathless summaries of the day\u2019s top stories, linking out to corresponding Polymarket markets\u2014yes, this thing will happen; no, it won\u2019t. As far as business news analysis goes, the newsletter is not exactly Bloomberg\u2019s <em>Money Stuff<\/em>, or even Emily Sundberg\u2019s <em>Feed Me<\/em>\u2014but it\u2019s recognizably a commercial editorial product, and one that plays an important role in the <a href=\"https:\/\/www.wired.com\/tag\/prediction-markets\/\" class=\"text link\">prediction market<\/a> ecosystem.<\/p>\n<p class=\"paywall\">The industry is <a href=\"https:\/\/www.wired.com\/story\/the-political-war-over-prediction-markets-is-just-getting-started\/\" class=\"text link\">currently embroiled<\/a> in a series of legal battles over whether prediction markets are financial services (the view held by the markets and the federal government) or gambling platforms (the position of many state authorities and regulators). The fight over what kind of companies these are could end up in the Supreme Court, but in the meantime, both Polymarket and its even-more-popular archrival, Kalshi, have successfully positioned themselves as new media organizations too. For two companies associated with risk, it\u2019s a notably old-school hedge.<\/p>\n<p class=\"paywall\">All kinds of tech startups have launched editorial projects\u2014did you know the alternative <a href=\"https:\/\/www.wired.com\/tag\/dating-apps\/\" class=\"text link\">dating app<\/a> Feeld has a surprisingly good magazine?\u2014but the leading prediction markets are entrenching themselves into the mainstream media apparatus in a particularly aggressive way. A recent <a data-offer-url=\"https:\/\/rooseveltinstitute.org\/publications\/prediction-markets-across-sports-media-and-finance-institutional-entrenchment-and-the-risk-of-path-dependence\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/rooseveltinstitute.org\/publications\/prediction-markets-across-sports-media-and-finance-institutional-entrenchment-and-the-risk-of-path-dependence&quot;}\" href=\"https:\/\/rooseveltinstitute.org\/publications\/prediction-markets-across-sports-media-and-finance-institutional-entrenchment-and-the-risk-of-path-dependence\" rel=\"nofollow noopener\" target=\"_blank\">report<\/a> noted that they\u2019re integrated into a quarter of the top 20 companies listed in the S&amp;P 500\u2019s Communications Services sector. Polymarket has partnerships with Dow Jones and Substack, while Kalshi has deals with CNN, CNBC, and Fox Corp.<\/p>\n<p class=\"paywall\">None of the agreements facilitate trading. Instead, they\u2019re mainly about data sharing; news outlets want to know what people are putting their money on, and prediction markets are happy to oblige. The deals showcase prediction markets as information channels\u2014places to go to find out about what\u2019s happening. They\u2019ve given Polymarket and Kalshi <a href=\"https:\/\/www.wired.com\/story\/polymarket-investigations-iran-biden-google-foia\/\" class=\"text link\">much-needed boosts in credibility<\/a> and offered a straightforward introduction to the wider public. Prediction market boosters hype these products as \u201ctruth machines,\u201d revealing public sentiment more accurately than polling or traditional reporting; when media outlets decide the odds themselves are <a data-offer-url=\"https:\/\/www.cnbc.com\/2026\/08\/27\/what-warsh-will-say-and-how-the-market-will-react-according-to-prediction-markets.html\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.cnbc.com\/2026\/08\/27\/what-warsh-will-say-and-how-the-market-will-react-according-to-prediction-markets.html&quot;}\" href=\"https:\/\/www.cnbc.com\/2026\/08\/27\/what-warsh-will-say-and-how-the-market-will-react-according-to-prediction-markets.html\" rel=\"nofollow noopener\" target=\"_blank\">newsworthy<\/a>, they reinforce that message.<\/p>\n<p class=\"paywall\">\u201cGiven the forecasting success of the markets, it&#8217;s clear there is informational value,\u201d says Kalshi spokesperson Jack Such. \u201cAnd three out of four users don&#8217;t trade, which suggests the informational use case is popular enough to be taken very seriously.\u201d (Polymarket declined to comment.)<\/p>\n<p class=\"paywall\">Providing data is only a small part of how these companies function as new media entities. On social media, their official accounts <a data-offer-url=\"https:\/\/x.com\/Kalshi\/status\/2099807942065500200\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/Kalshi\/status\/2099807942065500200&quot;}\" href=\"https:\/\/x.com\/Kalshi\/status\/2099807942065500200\" rel=\"nofollow noopener\" target=\"_blank\">post<\/a> like news outlets, <a data-offer-url=\"https:\/\/x.com\/Polymarket\/status\/2099646801611526480\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/Polymarket\/status\/2099646801611526480&quot;}\" href=\"https:\/\/x.com\/Polymarket\/status\/2099646801611526480\" rel=\"nofollow noopener\" target=\"_blank\">adopting<\/a> a vernacular that mashes up PopCrave\u2019s frenzied sensibility with Bloomberg\u2019s coverage areas. (The efforts haven\u2019t been wholly reliable: A New York Times <a data-offer-url=\"https:\/\/www.nytimes.com\/2026\/03\/20\/technology\/polymarket-social-feeds-falsehoods.html\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.nytimes.com\/2026\/03\/20\/technology\/polymarket-social-feeds-falsehoods.html&quot;}\" href=\"https:\/\/www.nytimes.com\/2026\/03\/20\/technology\/polymarket-social-feeds-falsehoods.html\" rel=\"nofollow noopener\" target=\"_blank\">analysis<\/a> earlier this year found that Polymarket\u2019s newsy social accounts have published \u201cfalse and misleading information.\u201d)<\/p>\n<p class=\"paywall\">Chief executive and founder Shayne Coplan has <a data-offer-url=\"https:\/\/x.com\/shayne_coplan\/status\/1931008087688614155\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/shayne_coplan\/status\/1931008087688614155&quot;}\" href=\"https:\/\/x.com\/shayne_coplan\/status\/1931008087688614155\" rel=\"nofollow noopener\" target=\"_blank\">referred<\/a> to the company\u2019s partnership with X as \u201cNews 2.0.\u201d In 2024, the company hinted at even more expansive ambitions, <a data-offer-url=\"https:\/\/jobs.generalcatalyst.com\/companies\/polymarket\/jobs\/37054190-editor-in-chief\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/jobs.generalcatalyst.com\/companies\/polymarket\/jobs\/37054190-editor-in-chief&quot;}\" href=\"https:\/\/jobs.generalcatalyst.com\/companies\/polymarket\/jobs\/37054190-editor-in-chief\" rel=\"nofollow noopener\" target=\"_blank\">recruiting<\/a> for an editor in chief role to lead \u201ccontent and data journalism\u201d efforts. It never made that hire, although political analyst and media founder Nate Silver came on later that year as an adviser. But on its <a data-offer-url=\"https:\/\/careers.polymarket.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/careers.polymarket.com\/&quot;}\" href=\"https:\/\/careers.polymarket.com\/\" rel=\"nofollow noopener\" target=\"_blank\">careers page<\/a>, the company beckons prospective employees by playing this angle up: \u201cBecome the new front page of the internet.\u201d<\/p>\n<p class=\"paywall\">Kalshi is less inclined to describe itself this way. When asked if it considered itself a media company, Such, the spokesperson, tells WIRED that it does not, though the markets themselves have \u201cquasi-media\u201d attributes because they follow the news. \u201cWe see ourselves as a financial exchange,\u201d he says.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/prediction-markets-polymarket-media-company-kalshi\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day, a newsletter from the prediction market Polymarket hits my inbox with a subject line that could easily come from any number of politics-focused newspapers or magazines. Recent entries include \u201cHouthis Reveal New Precision Strike Capabilities,\u201d \u201cBREAKING: Trump Unveils Green Energy Beam,\u201d and \u201cWorld War I, 2.0?\u201d These dispatches are roundups with breathless summaries [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[878,656,463,70,414,415,204],"class_list":["post-7166","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-digital-media","tag-kalshi","tag-media","tag-meta","tag-polymarket","tag-prediction-markets","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Polymarket\u2019s Next Bet? 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