{"id":729,"date":"2026-05-22T19:57:47","date_gmt":"2026-05-22T19:57:47","guid":{"rendered":"https:\/\/silvybrand.com\/?p=729"},"modified":"2026-05-22T19:57:47","modified_gmt":"2026-05-22T19:57:47","slug":"even-if-you-hate-ai-you-will-use-google-ai-search","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=729","title":{"rendered":"Even If You Hate AI, You Will Use Google AI Search"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">It&#8217;s been 17<\/span> years since I sat in on the iconic weekly <a href=\"https:\/\/www.wired.com\/2010\/02\/ff-google-algorithm\/\" class=\"text link\">search quality meeting<\/a> in the Ouagadougou conference room at Google\u2019s Mountain View campus. That Thursday morning, around three dozen engineers, product managers, and executives sat at a table or sprawled on the floor to discuss why certain search queries or categories didn\u2019t yield a perfect result and to suggest fixes. In 2010 those meetings led <a href=\"https:\/\/www.wired.com\/tag\/google\/\" class=\"text link\">Google<\/a> to make 550 changes to its search algorithm, a number that seemed impressive at the time.<\/p>\n<p class=\"paywall\">That memory seems like a tintype. At Google\u2019s <a href=\"https:\/\/www.wired.com\/tag\/io\/\" class=\"text link\">I\/O developer<\/a> <a href=\"https:\/\/www.wired.com\/story\/everything-google-announced-at-google-io-2026\/\" class=\"text link\">conference<\/a> this week, a keynote speaker\u2014head of search Liz Reid\u2014officially down-ranked good old-fashioned search to virtual oblivion. This was a continuation of a process that began two years ago, when Google introduced \u201cAI Overview,\u201d its summaries that sit at the top of its search results page and literally lurk over the famous \u201c10 blue links.\u201d By then those links had already been degraded, so that all too often the most relevant ones <a data-offer-url=\"https:\/\/seroundtable.s3.amazonaws.com\/bevendorff_2024a.pdf\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/seroundtable.s3.amazonaws.com\/bevendorff_2024a.pdf&quot;}\" href=\"https:\/\/seroundtable.s3.amazonaws.com\/bevendorff_2024a.pdf\" rel=\"nofollow noopener\" target=\"_blank\">were buried<\/a> beneath aggregators, spam, and Google\u2019s own shopping results and maps. Now, in what Reid described as the most <a href=\"https:\/\/www.wired.com\/story\/google-search-goes-agentic-and-doesnt-need-you-anymore\/\" class=\"text link\">significant change<\/a> to the search box in the company\u2019s history, users are in direct communication with the latest version of Google\u2019s Gemini. Even the term \u201cquery\u201d seems outdated, as human inputs are conversation starters for the AI to collaborate. The process can also incorporate personal information Google knows about you, which can be a lot. The answer to a query could be a bespoke presentation, maybe bolstered by <a href=\"https:\/\/www.wired.com\/tag\/agentic-ai\/\" class=\"text link\">AI agents<\/a> that forage digital backroads to root out information. <a data-offer-url=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/#powerful-ai\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/#powerful-ai&quot;}\" href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/#powerful-ai\" rel=\"nofollow noopener\" target=\"_blank\">The transformation is complete<\/a>. Onstage, Google said it out loud: \u201cGoogle Search is AI Search.\u201d<\/p>\n<p class=\"paywall\">The search box used to be a portal to the web. The new \u201cintelligent\u201d box is an invitation to order up a Gemini-powered, customized response to a user\u2019s queries, sometimes even creating on the fly a bespoke mini-publication with charts, bullet points, and even animations. Google used to pride itself on interpreting cryptic search terms to divine user intent. Now it encourages searchers to engage with Gemini in a conversational prompt-a-thon. To emphasize the change, Google representatives at the conference wore T-shirts saying \u201cAsk Me Anything,\u201d reflecting the prompt that Gemini offers. Just as with the computerized version, if you asked for directions from these smiling aides, the answer did not result in a click to a website.<\/p>\n<p class=\"paywall\">Our digital life these days is perched at an uncomfortable transition point. AI seems to be driving every business model, and giants like Google are weaving AI into all their products and operations. At the same time, there\u2019s rising resistance and even disgust as this powerful and scary technology worms its way into our lives. Just note <a href=\"https:\/\/www.npr.org\/2026\/05\/20\/nx-s1-5822419\/ai-colleges-commencement-booing\" class=\"text link\">the boos<\/a> when commencement speakers mention AI. But as Google sees it, AI search\u2014if you still want to call it that\u2014is an inevitability that even AI haters will embrace.<\/p>\n<p class=\"paywall\">I was among those who recoiled at the introduction of AI Overview in 2024. Now I acknowledge that Overview\u2014and the deeper \u201cAI Mode\u201d that it encourages you to use\u2014is simply better for many things, whether finding out if <em>Saturday Night Live<\/em> has a new episode, getting an explanation of an agentic harness, or even finding a link. When I searched for my WIRED article where I described the meeting in the Ouagadougou, the blue links were less than useful. But when I explained in plain language what I was looking for, I found it immediately.<\/p>\n<p class=\"paywall\">So it\u2019s working. Google claims that more than a billion people a month are searching with AI Mode, a separate tab on Google\u2019s website where links are even more peripheral. AI Mode queries are doubling every quarter.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/even-if-you-hate-ai-you-will-use-google-ai-search\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been 17 years since I sat in on the iconic weekly search quality meeting in the Ouagadougou conference room at Google\u2019s Mountain View campus. That Thursday morning, around three dozen engineers, product managers, and executives sat at a table or sprawled on the floor to discuss why certain search queries or categories didn\u2019t yield [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,286,32,90,94],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-backchannel-nl","tag-google","tag-google-i-o","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Even If You Hate AI, You Will Use Google AI Search - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The search giant\u2019s AI-crafted answers are so convenient, you\u2019ll be sucked in\u2014to the detriment of the web and the artists and thinkers behind it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=729\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Even If You Hate AI, You Will Use Google AI Search - 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