{"id":7493,"date":"2026-09-23T01:34:39","date_gmt":"2026-09-23T01:34:39","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7493"},"modified":"2026-09-23T01:34:39","modified_gmt":"2026-09-23T01:34:39","slug":"ai-coworker-bots-loved-improv-and-interstellar-soundtrack","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7493","title":{"rendered":"I Built AI Clones of My Coworkers. Things Got Weird"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">When I decided<\/span> to create <a href=\"https:\/\/www.wired.com\/tag\/artificial-intelligence\/\" class=\"text link\">artificial intelligence<\/a> clones of my editors, my intentions were pure: I just wanted them to think I was good at my job.<\/p>\n<p class=\"paywall\"><a href=\"https:\/\/www.wired.com\/sponsored\/story\/how-ai-assistants-are-transforming-the-workforce\/\" class=\"text link\">AI assistants<\/a> are suddenly <a href=\"https:\/\/www.wired.com\/story\/metas-muse-is-better-at-surveilling-than-helping-me\/\" class=\"text link\">everywhere<\/a> in the workplace. Each week, my inbox is flooded with press releases about digital workers, and CEOs brag about how robot helpers will soon dominate their workforces. Then there are the stories I hear about people who build AI clones of their bosses, using them to spit-shine every idea, message, or draft before sending it over to their actual human supervisors. The goal seems to be productivity and optimization: If employees can cheaply and quickly improve their output, their job performance\u2014and the performance of their employers\u2014will be better for it.<\/p>\n<p class=\"paywall\">I didn\u2019t need my bots to improve Cond\u00e9 Nast\u2019s bottom line. I just needed them to make me look good. I had only been reporting on the future of work at WIRED for a few months, and I reasoned that the bots could help me mold myself into an ideal colleague. They could help me navigate a new workplace and <a data-offer-url=\"https:\/\/www.businessinsider.com\/ai-replaced-my-boss-helpful-tasks-bad-manager-2026-9\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.businessinsider.com\/ai-replaced-my-boss-helpful-tasks-bad-manager-2026-9&quot;}\" href=\"https:\/\/www.businessinsider.com\/ai-replaced-my-boss-helpful-tasks-bad-manager-2026-9\" rel=\"nofollow noopener\" target=\"_blank\">better understand my editors<\/a>: what they liked, how they communicated, what success might look like to them.<\/p>\n<p class=\"paywall\">What better way to figure out what the future of work might look like than actually living it?<\/p>\n<p class=\"paywall\">Last month, when I broached my idea with those editors, <a href=\"https:\/\/www.wired.com\/author\/brian-barrett\/\" class=\"text link\">Brian Barrett<\/a> and <a href=\"https:\/\/www.wired.com\/author\/sophie-kleeman\/\" class=\"text link\">Sophie Kleeman<\/a>, they were less than enthused.<\/p>\n<p class=\"paywall\">\u201cGenuinely my nightmare,\u201d Brian told me over Slack. \u201cBut will do it for the blog.\u201d<\/p>\n<p class=\"paywall\">It took less than 24 hours for Brian to realize just how much he would regret that decision.<\/p>\n<h2 class=\"paywall\"><strong>A \u201cYes, and\u201d Leadership Style<\/strong><\/h2>\n<p class=\"paywall\">When I first embarked on my bot quest, I didn\u2019t know that much about building AI tools. I decided I wouldn\u2019t judge the bots\u2019 editorial abilities too harshly, lest they be rooted in my own technological shortcomings. If the bots helped me become a slightly better coworker, I figured, that was good enough.<\/p>\n<p class=\"paywall\">I used Gemini, because it\u2019s Cond\u00e9 Nast\u2019s AI platform of choice and I didn\u2019t want to get fired. I created Brian Bot first\u2014as my actual manager, he was the most important coworker to impress. I knew he lived in Alabama; that he used to work at Gizmodo; that he likes blogs. Gemini seemed confident it could fill in the other gaps based on Brian\u2019s digital footprint, including new-hire announcements, podcast transcripts, and a public relations website that claimed Brian was an expert on New England weather. (I later found out that was a different Brian Barrett, and excluded it from my Brian Bot blueprint.) Gemini Notebook spit out a \u201cWriting and Editing Style Guide,\u201d a \u201cPersona and Style Guide,\u201d and an \u201cEditorial Dossier\u201d\u2014all produced from the flesh-and-blood life of Brian Barrett.<\/p>\n<p class=\"paywall\">It was passable at helping me pick headlines to pitch, but it wasn\u2019t great at coming up with ideas for future articles. Its responses were also grating. It had picked up on a few Brian-isms\u2014a love for parentheticals, for one\u2014but they were negated by AI hallmarks like bolded subheadings and bulleted lists.<\/p>\n<p class=\"paywall\">But mostly I was distracted by one \u201ckey theme\u201d\u2014his \u201c\u2018Yes, and \u2026\u2019 Leadership Style.\u201d<\/p>\n<p class=\"paywall\">\u201cHis extensive background with the Upright Citizens Brigade (UCB) theatre in New York strongly shapes his collaborative, active-listening leadership approach,\u201d Gemini said.<\/p>\n<p class=\"paywall\">I immediately demanded to know whether this was true. (It was.)<\/p>\n<p class=\"paywall\">\u201cPulling the plug on Brian Bot,\u201d the real Brian responded. \u201cBrian Bot canceled.\u201d<\/p>\n<p class=\"paywall\">But Brian Bot was just getting started. And it was unavoidably, unbelievably corny.<\/p>\n<p class=\"paywall\">\u201cWe run like a well-oiled improv team,\u201d Brian Bot told me when I asked for its favorite thing about WIRED. \u201cWe validate bold ideas, pivot rapidly, and deploy modular stories across platforms without losing structural rigor.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/ai-coworker-bots-loved-improv-and-interstellar-soundtrack\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I decided to create artificial intelligence clones of my editors, my intentions were pure: I just wanted them to think I was good at my job. AI assistants are suddenly everywhere in the workplace. Each week, my inbox is flooded with press releases about digital workers, and CEOs brag about how robot helpers will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,84,1149,88,374],"class_list":["post-7493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-chatbots","tag-future-of-work","tag-google-gemini","tag-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Built AI Clones of My Coworkers. 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