{"id":7628,"date":"2026-09-25T01:15:32","date_gmt":"2026-09-25T01:15:32","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7628"},"modified":"2026-09-25T01:15:32","modified_gmt":"2026-09-25T01:15:32","slug":"microsoft-comms-pr-brad-smith-cela","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7628","title":{"rendered":"Microsoft puts Brad Smith in charge of communications"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to connect directly with all of our constituencies.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">I first want to thank Frank for everything he has done for Microsoft. He has made tremendous contributions to the company and to our communications function over the last 17+ years. And he\u2019s been a great source of counsel to our leadership team and to me personally, across the company\u2019s biggest moments.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">As Frank prepares to embark on his next chapter, Takeshi, Brad, and I have been discussing the evolution of comms at the company. I have asked Brad to lead the communications function going forward. Few leaders embody Microsoft\u2019s voice as authentically as Brad. He brings a deep understanding of our business, a strong connection to our stakeholders, and a rare ability to communicate complex ideas with clarity, conviction, and trust.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">During this transition, Brent Colburn will continue reporting to Brad and will now act as our interim communications leader. The comms leadership team will report to Brent, and Frank will continue to advise Brad and Brent on the transition.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">In many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood. We need to give people across the company the tools and support to do it well. And I\u2019m excited about the opportunity to help our engineers, sellers, partners, and others closest to our products and customers become an even bigger part of how we tell our story, all connected by a shared strategy and set of principles. All of you have a critical role to play in making that possible.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">We have an exciting fall ahead, with a number of important moments and events coming up and great marketing behind them. It is a real opportunity to bring together our product story, our marketing, and our communications in new ways.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">We will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">Thank you for everything you do for Microsoft, and for the role you each play in telling our story.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz89 _1lkuyz88 _19wv7tc1\">Satya<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/news\/1000374\/microsoft-comms-pr-brad-smith-cela\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communications has never been more important to Microsoft. The company is changing, our industry is changing, and the world around us is changing. And in a media environment that is increasingly fragmented and noisier than ever, we need to continue to be grounded in our mission, earn trust each day, and find new ways to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[158,46,74,34],"class_list":["post-7628","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-microsoft","tag-news","tag-policy","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft puts Brad Smith in charge of communications - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Microsoft\u2019s communications are moving over to the legal and corporate side of the house.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=7628\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft puts Brad Smith in charge of communications - 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