{"id":7630,"date":"2026-09-25T01:53:40","date_gmt":"2026-09-25T01:53:40","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7630"},"modified":"2026-09-25T01:53:40","modified_gmt":"2026-09-25T01:53:40","slug":"microsoft-is-killing-off-the-copilot-plus-pc-brand","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7630","title":{"rendered":"Microsoft is killing off the \u2018Copilot Plus PC\u2019 brand"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Remember when Microsoft wanted everyone to know <a href=\"https:\/\/irtable.com\">that \u201cCopilot Plus PCs\u201d<\/a> were the ones to get, because those were the PCs that that\u2019d have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Kedar Kondap, Qualcomm\u2019s SVP of compute and gaming, seemed to agree that the brand\u2019s time is done, telling Bowden that computers that offer the same experiences will \u201cprobably\u201d not use that branding anymore.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">It\u2019s not surprising to me that Microsoft and its partners would back away. Back in 2024, smart minds pointed out that (<a href=\"http:\/\/www.theverge.com\/tech\/938665\/qualcomm-promises-300-windows-laptops-with-new-snapdragon-c#:~:text=And%20while%20%E2%80%9Ceven%20the%20slowest%20tier%E2%80%9D%20will%20now%20have%20an%20NPU%20for%20local%20AI%20compute%2C%20they%20won%E2%80%99t%20meet%20Microsoft%E2%80%99s%20Copilot%20Plus%20PC%20requirements%20for%20its%20full%20suite%20of%20AI%20tools%2C%20the%20company%20admits.\">almost<\/a>) every PC would soon contain the basic levels of AI hardware that the brand was supposed to reflect. The flagship feature of Copilot Plus PCs, Microsoft\u2019s Recall feature, <a href=\"https:\/\/www.theverge.com\/2024\/6\/20\/24182350\/microsoft-windows-recall-launch-on-arm\">wasn\u2019t well received<\/a>, and Microsoft took flak for constantly annoying Windows users with AI upsells, not to mention the dedicated Copilot keyboard key <a href=\"https:\/\/www.theverge.com\/tech\/994234\/microsoft-is-finally-adding-a-setting-for-remapping-the-copilot-key\">that you can now finally remap<\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Besides, Microsoft\u2019s flagship hardware is now about to have <a href=\"https:\/\/www.theverge.com\/tech\/940589\/nvidia-rtx-spark-n1-n1x-laptop-desktop-pc-cpu-gpu-ai-release-date\">Nvidia chips instead<\/a>, which will supposedly kick off a new era of personal AI in Windows. <a href=\"https:\/\/www.theverge.com\/news\/994714\/microsoft-windows-surface-event-october-7-san-francisco\">On October 7th<\/a>, when Microsoft hosts a \u201cconversation on how local AI will shape the next chapter of the PC,\u201d I\u2019m guessing it will have a shiny new brand to replace \u201cCopilot Plus PC.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/tech\/1000495\/microsoft-is-killing-off-the-copilot-plus-pc-brand\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when Microsoft wanted everyone to know that \u201cCopilot Plus PCs\u201d were the ones to get, because those were the PCs that that\u2019d have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead. Kedar Kondap, Qualcomm\u2019s SVP of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[158,46,34,199],"class_list":["post-7630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-microsoft","tag-news","tag-tech","tag-windows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft is killing off the \u2018Copilot Plus PC\u2019 brand - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"What will Microsoft\u2019s next buzzword be?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=7630\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft is killing off the \u2018Copilot Plus PC\u2019 brand - 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