{"id":7638,"date":"2026-09-25T10:07:13","date_gmt":"2026-09-25T10:07:13","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7638"},"modified":"2026-09-25T10:07:13","modified_gmt":"2026-09-25T10:07:13","slug":"paulina-borsook-profile","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7638","title":{"rendered":"Who Killed Paulina Borsook\u2019s Career?"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"paywall\">When Borsook and I first met, in December of last year, she was fully in the midst of what she terms \u201cthis resuscitation thing.\u201d It had happened so quickly and altogether without her knowledge: a social media post here, another one over there, celebrated tech critics like Gil Dur\u00e1n of <em>The Nerd Reich<\/em> exhuming her book and waving it around as proof that, even in the go-go days of the dotcom bubble, <em>some<\/em> people saw where things were headed. \u201cInstead of centering men who missed the boat (and still don\u2019t seem to get it), let\u2019s lift up the work of Paulina Borsook, who saw it all very clearly and tried to warn us 25 years ago,\u201d Dur\u00e1n wrote in a <a data-offer-url=\"https:\/\/bsky.app\/profile\/gilduran.com\/post\/3lzm3e6izn327\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/bsky.app\/profile\/gilduran.com\/post\/3lzm3e6izn327&quot;}\" href=\"https:\/\/bsky.app\/profile\/gilduran.com\/post\/3lzm3e6izn327\" rel=\"nofollow noopener\" target=\"_blank\">widely shared post on Bluesky<\/a>\u2014in response to a <a href=\"https:\/\/www.wired.com\/story\/silicon-valley-politics-shift\/\" class=\"text link\">2025 WIRED essay by Steven Levy<\/a>. Borsook was christened a prophet, unappreciated in her time but uniquely fitted to ours. Hadn\u2019t she written of \u201ctestosterone-poisoned guys with chips on their shoulders and too much time on their hands\u201d years before the manosphere? Hadn\u2019t she recuperated the Luddites as \u201cearly protesters of de-skilling\u201d back when \u201cLuddite\u201d was an epithet? Hadn\u2019t she raised her eyebrows at the theorists of Sand Hill Road playing footsie with eugenics? <em>Cyberselfish<\/em> became a minor phenomenon without Borsook so much as saying a word about it. The New York Times profiled her, calling her \u201c<a data-offer-url=\"https:\/\/www.nytimes.com\/2025\/11\/27\/technology\/writer-silicon-valley-criticism.html\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.nytimes.com\/2025\/11\/27\/technology\/writer-silicon-valley-criticism.html&quot;}\" href=\"https:\/\/www.nytimes.com\/2025\/11\/27\/technology\/writer-silicon-valley-criticism.html\" rel=\"nofollow noopener\" target=\"_blank\">The Writer Who Dared Criticize Silicon Valley<\/a>.\u201d It\u2019s like what a friend once told her: The universe isn\u2019t done with you yet.<\/p>\n<p class=\"paywall\">Publishers were now keen to get the book back in circulation. That day in December, five of them had sent their bids to her agent. (Eventually, Borsook would settle on Tin House, which published a new edition of <em>Cyberselfish<\/em> in mid-September, with a foreword by Dur\u00e1n.) The offers were validation, after all those years in the wilderness. Things were finally looking\u2014<\/p>\n<p class=\"paywall\">\u201cIt really kind of broke my heart in so many ways,\u201d Borsook was saying now at the restaurant, as we waited to order. Her mind was back in 2001, wondering again what had happened to her career. Was it something she\u2019d written? Could it have been an actual blacklist? Was it something as depressingly commonplace as sexism? \u201cI really hate playing that card,\u201d she said, \u201cbut I do have to wonder.\u201d She just couldn\u2019t figure it, even still, all these years later. In a way, the happy turn of events in the past few months had left her even more discombobulated. As she told me more than once, \u201cI don\u2019t know how to think about myself anymore.\u201d She\u2019d won me over in a matter of hours\u2014a common enough phenomenon, I would learn, among people who find themselves in Borsook\u2019s orbit. When I dropped her off that afternoon, I promised\u2014only half in jest\u2014to find the guy who killed her career.<\/p>\n<p class=\"paywall\"><span class=\"lead-in-text-callout\">Ok, but first<\/span> I have to tell you about Dick Pick. Literally his name. Richard A. Pick. Went by Dick. It was the 1960s, and back then you could walk around with a name like that and no one would think to laugh, even if you were, as Dick Pick apparently was, something of a serial flirt.<\/p>\n<p class=\"paywall\">Dick Pick was a software developer for a military contractor during the Vietnam War. The story goes that the Army needed a way to track spare parts for Lockheed\u2019s Cheyenne attack helicopter. Alongside his business partner, Don Nelson, he came up with a database operating system that they called\u2014and here you have to imagine two of the shit-eatingest grins you\u2019ve ever seen\u2014the Generalized Information Retrieval Language System: GIRLS. (What, you thought tech bros were a <em>new<\/em> phenomenon?) Like a lot of tech innovation underwritten by defense spending, GIRLS was soon put to commercial use. Eventually it came to be known as PICK, and it was with this latter name that the operating system found itself under the fingertips of one Paulina Borsook, an employee at a small software company in Marin County.<\/p>\n<p class=\"paywall\">Before she became one of the sharpest media observers of early Silicon Valley, Borsook first learned how to <em>see<\/em> tech. That happened in the early 1980s, in front of one of those so-called minicomputers that were in fact big enough to be buried in. The company was called Construction Information Systems, and Borsook was doing some technical writing, documenting in the plainest language she could muster how the software worked.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/paulina-borsook-profile\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Borsook and I first met, in December of last year, she was fully in the midst of what she terms \u201cthis resuscitation thing.\u201d It had happened so quickly and altogether without her knowledge: a social media post here, another one over there, celebrated tech critics like Gil Dur\u00e1n of The Nerd Reich exhuming her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1423,100,905,396,75,1289,72,1398],"class_list":["post-7638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-authors","tag-books","tag-history","tag-longreads","tag-politics","tag-publishing","tag-silicon-valley","tag-wired-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Killed Paulina Borsook\u2019s Career? - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"A quarter-century ago, Borsook published a wildly prophetic, penetrating book about Silicon Valley called Cyberselfish. 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