{"id":7791,"date":"2026-09-28T16:52:35","date_gmt":"2026-09-28T16:52:35","guid":{"rendered":"https:\/\/silvybrand.com\/?p=7791"},"modified":"2026-09-28T16:52:35","modified_gmt":"2026-09-28T16:52:35","slug":"walmart-dynamic-pricing-digital-shelf-labels","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=7791","title":{"rendered":"Walmart won\u2019t hike prices based on your shopping history, CEO says"},"content":{"rendered":"


\n<\/p>\n

\n

Walmart says it won\u2019t change product prices based on your personal information or the time of day, as reported earlier by The Wall Street Journal<\/em><\/a>. In a letter to customers<\/a>, Walmart CEO John Furner writes that the company\u2019s switch to digital shelf labels is meant to save store associates time, rather than dynamically change prices.<\/p>\n<\/div>\n

\n

\u201cYour income, shopping history, urgency or what we think you could pay won\u2019t change the price,\u201d Furner writes. \u201cAnd whether you\u2019re buying groceries or electronics on a hot afternoon or in a sudden rush for an item, it\u2019s never a reason to charge you more.\u201d Furner adds that it won\u2019t use conversations with its Sparky AI assistant to change prices, either.<\/p>\n<\/div>\n

\n

The reassurance comes months after Walmart announced plans to roll out digital shelf labels<\/a> in all US stores by the end of the year. The decision sparked concerns about dynamic pricing, or when retailers change prices based on factors like product demand, competitor pricing, and customer preferences.<\/p>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart says it won\u2019t change product prices based on your personal information or the time of day, as reported earlier by The Wall Street Journal. In a letter to customers, Walmart CEO John Furner writes that the company\u2019s switch to digital shelf labels is meant to save store associates time, rather than dynamically change prices. […]<\/p>\n","protected":false},"author":1,"featured_media":7792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,135,46,34],"class_list":["post-7791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-business","tag-news","tag-tech"],"yoast_head":"\nWalmart won\u2019t hike prices based on your shopping history, CEO says - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Walmart is pushing back on concerns about dynamic pricing, with CEO John Furner saying that the retailer won\u2019t use personal information to change prices throughout the day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=7791\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart won\u2019t hike prices based on your shopping history, CEO says - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"Walmart is pushing back on concerns about dynamic pricing, with CEO John Furner saying that the retailer won\u2019t use personal information to change prices throughout the day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silvybrand.com\/?p=7791\" \/>\n<meta property=\"og:site_name\" content=\"Silvybrand Lifestyle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-28T16:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/09\/gettyimages-2289554785.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SILVYBRAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SILVYBRAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791\"},\"author\":{\"name\":\"SILVYBRAND\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\"},\"headline\":\"Walmart won\u2019t hike prices based on your shopping history, CEO says\",\"datePublished\":\"2026-09-28T16:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791\"},\"wordCount\":185,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2289554785.jpg\",\"keywords\":[\"AI\",\"Business\",\"News\",\"Tech\"],\"articleSection\":[\"Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=7791#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791\",\"name\":\"Walmart won\u2019t hike prices based on your shopping history, CEO says - Silvybrand Lifestyle Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2289554785.jpg\",\"datePublished\":\"2026-09-28T16:52:35+00:00\",\"description\":\"Walmart is pushing back on concerns about dynamic pricing, with CEO John Furner saying that the retailer won\u2019t use personal information to change prices throughout the day.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=7791\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#primaryimage\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2289554785.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/gettyimages-2289554785.jpg\",\"width\":1200,\"height\":623},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=7791#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/silvybrand.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Walmart won\u2019t hike prices based on your shopping history, CEO says\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"name\":\"Silvybrand Lifestyle Blog\",\"description\":\"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.\",\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/silvybrand.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\",\"name\":\"Silvybrand Lifestyle Blog\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"width\":1115,\"height\":522,\"caption\":\"Silvybrand Lifestyle Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\",\"name\":\"SILVYBRAND\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"caption\":\"SILVYBRAND\"},\"sameAs\":[\"https:\\\/\\\/silvybrand.com\"],\"url\":\"https:\\\/\\\/silvybrand.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Walmart won\u2019t hike prices based on your shopping history, CEO says - Silvybrand Lifestyle Blog","description":"Walmart is pushing back on concerns about dynamic pricing, with CEO John Furner saying that the retailer won\u2019t use personal information to change prices throughout the day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silvybrand.com\/?p=7791","og_locale":"en_US","og_type":"article","og_title":"Walmart won\u2019t hike prices based on your shopping history, CEO says - Silvybrand Lifestyle Blog","og_description":"Walmart is pushing back on concerns about dynamic pricing, with CEO John Furner saying that the retailer won\u2019t use personal information to change prices throughout the day.","og_url":"https:\/\/silvybrand.com\/?p=7791","og_site_name":"Silvybrand Lifestyle Blog","article_published_time":"2026-09-28T16:52:35+00:00","og_image":[{"width":1200,"height":623,"url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/09\/gettyimages-2289554785.jpg","type":"image\/jpeg"}],"author":"SILVYBRAND","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SILVYBRAND","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silvybrand.com\/?p=7791#article","isPartOf":{"@id":"https:\/\/silvybrand.com\/?p=7791"},"author":{"name":"SILVYBRAND","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3"},"headline":"Walmart won\u2019t hike prices based on your shopping history, CEO says","datePublished":"2026-09-28T16:52:35+00:00","mainEntityOfPage":{"@id":"https:\/\/silvybrand.com\/?p=7791"},"wordCount":185,"commentCount":0,"publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"image":{"@id":"https:\/\/silvybrand.com\/?p=7791#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/09\/gettyimages-2289554785.jpg","keywords":["AI","Business","News","Tech"],"articleSection":["Gadgets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/silvybrand.com\/?p=7791#respond"]}]},{"@type":"WebPage","@id":"https:\/\/silvybrand.com\/?p=7791","url":"https:\/\/silvybrand.com\/?p=7791","name":"Walmart won\u2019t hike prices based on your shopping history, CEO says - Silvybrand Lifestyle Blog","isPartOf":{"@id":"https:\/\/silvybrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silvybrand.com\/?p=7791#primaryimage"},"image":{"@id":"https:\/\/silvybrand.com\/?p=7791#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/09\/gettyimages-2289554785.jpg","datePublished":"2026-09-28T16:52:35+00:00","description":"Walmart is pushing back on concerns about dynamic pricing, with CEO John Furner saying that the retailer won\u2019t use personal information to change prices throughout the day.","breadcrumb":{"@id":"https:\/\/silvybrand.com\/?p=7791#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silvybrand.com\/?p=7791"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/?p=7791#primaryimage","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/09\/gettyimages-2289554785.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/09\/gettyimages-2289554785.jpg","width":1200,"height":623},{"@type":"BreadcrumbList","@id":"https:\/\/silvybrand.com\/?p=7791#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silvybrand.com\/"},{"@type":"ListItem","position":2,"name":"Walmart won\u2019t hike prices based on your shopping history, CEO says"}]},{"@type":"WebSite","@id":"https:\/\/silvybrand.com\/#website","url":"https:\/\/silvybrand.com\/","name":"Silvybrand Lifestyle Blog","description":"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.","publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silvybrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silvybrand.com\/#organization","name":"Silvybrand Lifestyle Blog","url":"https:\/\/silvybrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","width":1115,"height":522,"caption":"Silvybrand Lifestyle Blog"},"image":{"@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3","name":"SILVYBRAND","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","caption":"SILVYBRAND"},"sameAs":["https:\/\/silvybrand.com"],"url":"https:\/\/silvybrand.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/7791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7791"}],"version-history":[{"count":0,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/7791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/media\/7792"}],"wp:attachment":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}