{"id":8048,"date":"2026-10-02T23:44:07","date_gmt":"2026-10-02T23:44:07","guid":{"rendered":"https:\/\/silvybrand.com\/?p=8048"},"modified":"2026-10-02T23:44:07","modified_gmt":"2026-10-02T23:44:07","slug":"trumps-crazy-ai-rebrand-was-a-loyalty-test-for-tech-execs-and-it-worked","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=8048","title":{"rendered":"Trump\u2019s Crazy AI Rebrand Was a Loyalty Test for Tech Execs\u2014and It Worked"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Seventy years ago<\/span> last summer, a group of scientists met at Dartmouth College to discuss a wild idea\u2014that machines might one day be capable of human-like thought processes. One of those scientists, John McCarthy, had suggested a name for the new field: <a href=\"https:\/\/www.wired.com\/tag\/artificial-intelligence\/\" class=\"text link\">artificial intelligence<\/a>. It stuck. When you search Google Scholar for \u201cartificial intelligence,\u201d approximately 7,420,000 results appear. The term is utterly ubiquitous. Everyone understands it. Even for people who <a href=\"https:\/\/www.wired.com\/story\/silicon-valley-doesnt-get-why-you-hate-ai\/\" class=\"text link\">despise AI<\/a>, the least of their worries is what we call it.<\/p>\n<p class=\"paywall\">Well, not everyone. Somehow, President Donald J. Trump developed a distaste for the term, and when he doesn\u2019t like something, he feels free to issue an edict against it. In a September 23 speech at the United Nations, he hinted that he might want to do away with the term \u201cartificial intelligence.\u201d His rant seemed like bluster, even for someone with a penchant for renaming gulfs, lakes, and centers for the arts. <em>Renaming an entire field of study and America\u2019s most pivotal industry?<\/em> This week, at a White House lunch with top AI leaders, he actually pulled the trigger with an <a href=\"https:\/\/www.whitehouse.gov\/presidential-actions\/2026\/09\/inaugurating-the-era-of-super-intelligence\/\" class=\"text link\">executive order<\/a> declaring that \u201cartificial intelligence\u201d was now a verboten coinage. Instead, the government will call it \u201cSuper Intelligence.\u201d Clearly the president expects the private sector to follow suit.<\/p>\n<p class=\"paywall\">To their shame, the lords of AI meekly acquiesced. From this point on, they will presumably be known as the lords of <em>SI<\/em>.<\/p>\n<p class=\"paywall\">One can\u2019t help but see this as the ultimate presidential flex\u2014for all the executives\u2019 trillions of dollars and all their actual intelligence, the alpha in the room was the guy with the orange skin. Changing a name might seem like a minor matter compared to the enormity of constraining a potentially catastrophic technology. But to this crowd, artificial intelligence is much more than a bunch of letters strung together. It\u2019s their foundation. Their identity. When they were kids reading science fiction books under the covers, the term ignited their imaginations.They built or transformed their companies in service of AI, and it&#8217;s just about all they\u2019ve talked about for the past four years.<\/p>\n<p class=\"paywall\">Yet when the president used his lunch soiree to win their approval for his wacky idea to undo 70 years of history, apparently not a single person in the room expressed an objection. Not Jeff Bezos, Jensen Huang, Dario Amodei, Mark Zuckerberg, Sundar Pichai, Greg Brockman, Alex Karp, or Elon Musk.<\/p>\n<p class=\"paywall\">Jacob Weisberg, author of the recent book <em><a data-offer-url=\"https:\/\/www.amazon.com\/dp\/B0GZTB2BPR\/?bestFormat=true&amp;k=profiles%20in%20cowardice&amp;ref_=nb_sb_ss_w_scx-ent-bk-v2_k0_1_9_de&amp;crid=7OO593EEECFQ&amp;sprefix=profiles%20\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.amazon.com\/dp\/B0GZTB2BPR\/?bestFormat=true&amp;k=profiles%20in%20cowardice&amp;ref_=nb_sb_ss_w_scx-ent-bk-v2_k0_1_9_de&amp;crid=7OO593EEECFQ&amp;sprefix=profiles%20&quot;}\" href=\"https:\/\/www.amazon.com\/dp\/B0GZTB2BPR\/?bestFormat=true&amp;k=profiles%20in%20cowardice&amp;ref_=nb_sb_ss_w_scx-ent-bk-v2_k0_1_9_de&amp;crid=7OO593EEECFQ&amp;sprefix=profiles%20\" rel=\"nofollow noopener\" target=\"_blank\" data-aps-asin=\"B0GZTB2BPR\" data-aps-asc-tag=\"w050b-20\">Profiles in Cowardice: A Study of Collaboration in the Trump Era<\/a>,<\/em> views the episode as a classic Trump loyalty test, meant to assess if otherwise powerful people will demean themselves to curry the president\u2019s favor and avoid his wrath. If you pass the loyalty test, you fail the backbone test. \u201cThe only way to resist this kind of thing is by acting collectively,\u201d says Weisberg. \u201cIf all of those guys had just said, \u2018We&#8217;ll agree to the terms of the self-regulation, but we don&#8217;t accept [the name change], what would he have done?\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/trumps-crazy-ai-rebrand-was-a-loyalty-test-for-tech-execs-and-it-worked\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seventy years ago last summer, a group of scientists met at Dartmouth College to discuss a wild idea\u2014that machines might one day be capable of human-like thought processes. One of those scientists, John McCarthy, had suggested a name for the new field: artificial intelligence. It stuck. When you search Google Scholar for \u201cartificial intelligence,\u201d approximately [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[917,83,286,130,75],"class_list":["post-8048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai-safety","tag-artificial-intelligence","tag-backchannel-nl","tag-donald-trump","tag-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trump\u2019s Crazy AI Rebrand Was a Loyalty Test for Tech Execs\u2014and It Worked - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"For years these billionaires gushed obsessively about AI. 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